This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Your Boss’s “BOS” – Blue Ocean Strategy

Blue Ocean Strategy(BOS) is a fabulous book filled with tools and insights on how to run a successful business by steering away from the competition. BOS provides simple frameworks such as the strategy canvas (SC), the 4 actions framework (4A), 6 paths (6P), and others that make strategy and strategic marketing easy to understand and easy to communicate. The following is a summary of my question, new thoughts, and reaffirmations after reading the first 3 chapters.

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RIM’s Lack of Response to Blackberry Outage is Bad CSR

It’s coming up on the fourth day of outages and Research in Motion (RIM) still has not managed to sort out the problem with its private server which as left millions of Blackberry users with no connectivity. Blackberry has already been steadily losing market share to Apple and Samsung and this kind of PR/CSR fiasco … Continued

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Why Sustainability Messaging Should be Directed at Children

If you’ve ever tried to convince a parent that they should change their behavior for the sake of the environment, I’ll bet your experience is like mine. Unless you can show them they will keep money in their pocket, it usually doesn’t work. Adults don’t like it when their behaviors and values are challenged by others. But, if their kids pitch the exact same idea, they will listen.

Photo courtesy of O2 Energies

North Carolina Solar Farm Leads a Building Wave

Community members, local leaders, solar power industry participants, state government officials and members of Congress gathered in Mount Airy, North Carolina Oct. 10 to dedicate next week’s commissioning of the Mayberry Solar Farm, the first of its kind in Surry County. The solar power farm project offers a prime example of how, with effective support and incentives, public-private sector partnerships collaborating on renewable energy projects can succeed in generating jobs and helping local businesses, as well as building community and improving the health and quality of the local environment.

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Philippe Cousteau: From Grant-Seeker to Grantmaker and Fund Creator

Philippe Cousteau, grandson of famed oceanographer Jacques Cousteau, aimed to accomplish two goals when he spoke at SXSW Eco last week. First, he came to talk about environmental conservationism with a receptive audience. Second, he came to announce two new endeavors, a conscious investment fund, and a grant-making foundation. Cousteau’s polished speech hit all the … Continued

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Sustainable Business Practices at Best Buy: Recycling and Upgrading

By Amanda Kidd For a company that has a fifth of the total consumer electronics market under its belt in the United States, Best Buy has surprisingly placed sustainable and environment-friendly business practices over thoughtless growth. The largest retailer of electronic products in the US has taken this bold step by announcing its commitment to … Continued

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Are Chevrolet’s New Carbon Offsetting Projects the Best CSR $40M Can Buy?

Chevrolet announced on Friday it is helping support 16 carbon offsetting projects across America – from biomass to wind turbines – as part of its commitment to spend up to $40 million on reducing 8 million tons of carbon over the next five years. This offsetting goal, which the company announced last year, is based on the estimated emissions from … Continued

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Trick or Tag for UNICEF

Last week, UNICEF’s Kelli Peterson and Microsoft’s Robin Lanahan described their mobile tagging and cause marketing journey at PSFK’s San Francisco Conference.

Neoclassical Neanderthals in Economics

3p is proud to partner with the Presidio Graduate School’s Macroeconomics course on a blogging series about “the economics of sustainability.” This post is part of that series. To follow along, please click here. By Maggie Winslow Neoclassical economics envisions a Homo Economicus who is, among other things, independent, selfish, and self-centered.  The selfish acts … Continued

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General Motors Makes the Business Case for Recycling

General Motors has become a great example of the business benefits for recycling. The company announced that last year, they recycled 92% of all waste generated in their manufacturing plants around the world. This has created a lucrative side business of scrap dealing which has helped keep them afloat during the recession. Sustainable Business writes that … Continued

Is Craft Beer’s Move to Aluminum a Dirty Choice?

Craft beer is considered by many to be one of the leading green industries in America right now.  High costs have inspired them to treat their own waste water, ship across the country by rail, and reclaim heat from boiling tanks for use elsewhere in the brewing process.  Support from craft beer drinkers has also given them the freedom to grow their own hops and move to more expensive organic ingredients.

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Mattel Says Yes to Greenpeace, No to Rainforest Destruction

Last week, Greenpeace made another impressive victory in its ongoing battle against paper company Asia Pulp and Paper (APP). After a four month Greenpeace campaign, Mattel, the largest toy company in the world and maker of the famed Barbie doll line announced a new paper policy. One of their decisions was to direct their printers … Continued

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The Seven Obsessions Behind Method

Method emerged as a strong competitor to established CPG giants in 10 years. From scrappy startup to a $100 million brand, Method grown due to seven obsessions.

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Ads on SF Commuter Line Promote Driving

While riding San Francisco’s commuter train (BART) the other day, I was struck by the seeming incongruousness of the signs on adjacent walls. Closest to the door was the brightly painted “Bike Space,” BART’s designated bike priority area where even strollers and luggage take a backseat to cyclists. Just a few seats over was a huge poster advertising a nearby mall, which to its credit made clear it was accessible by BART, but also attempted to lure shoppers with a free $15 gas card as a reward for spending “$150 or more within seven days!”