This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Motorola Asks: What is Abundance?

Along with the announcement of its new Android 4G WiMAX phone Motorola launched a provocative new ad campaign called Social 0.0 Lab that not only challenges the status quo, but suggests a new direction that a device like this might help to set. The campaign currently consists of a three part video, all in Japanese … Continued


OWS — Dawn of a New Progressive Movement?

Police can break up the various “Occupy” encampments across the country but can they halt the movement? Probably not. As disorganized, disparate and disheveled as some would like to believe Occupy Wall Street and its regional allies are, the barn door is open and the horse is romping freely in the field. Or in this … Continued


Tiffany & Co Launches Sustainability Website

In the past twenty years, the jewellery industry has faced numerous issues including blood diamonds, conflict gems and dirty gold. The industry and customers were also largely unaware of where their raw material came from and seldom cared. However, a lot has changed over the past few years and several jewelers have started to take note of these requirements as customers became … Continued


2013 Ford Escape Boasts EcoBoost Engine and Greener Materials

Ford is emerging as an automotive sustainability frontrunner as they step up their strategy, efforts, and product line. One of their new offerings is the redesigned 2013 Ford Escape which has a new look, a new, green engine, and an array of recycled, reused and reduced impact materials. Earlier this year, sustainability expert Andrew Winston lauded Ford’s … Continued

Occupy with Aloha: a Hawaiian Singer’s Subversive Serenade at APEC

This past weekend, the Asia-Pacific Economic Cooperation forum took place in Hawaii. Twenty-one heads-of-state came together to discuss how economic collaboration can lead to mutual prosperity. That’s right– they discussed trade barriers and all sorts of macro-economic issues that will eventually filter down to have major implications for regular folks. The summit was pretty big … Continued

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Solar Power Creating Jobs, Boosting Tennessee’s Economy

Times remain hard across the country, but solar power is a bright spot in Tennessee’s economy. The Volunteer State is Hemlock Semiconductor and Wacker Chemie polysilicon and Sharp Solar plants, and solar power projects are cropping up around the Tennessee Valley despite the state’s lack of a Renewable Power Standards (RPS).


The BMW i3: Advancing Automotive Sustainability

With its first mass produced all electric vehicle, the i3, BMW has completely redesigned the EV concept. Instead of taking a car and simply swamping out the combustion engine for an electric drive system, BMW has rethought and redesigned the entire vehicle based on it’s most promising application – as an emission-free urban mode of transport that’s just as intelligent as it’s owner is likely to be.

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Renewable Energy Land Leases: How to get a Slice of the Pie

This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons to leasing your property to a renewable energy developer and/or owner to earn revenue. It is important to understand how to navigate the complexities of benefits and risks when dealing with newly emerging renewable energy development land leases.


Chinese Investment Props Up US Real Estate Market

Recently, the news reported a prosperous real estate market in the South Bay in the area around Millbrae, Palo Alto and Cupertino. Investments in homes over $300,000 coming from Asia, especially from China, increased significantly during 2011. There are also travel agents taking this opportunity to organize large expensive trips, charging lots of money for Chinese people to come to the U.S. to see houses.


Mother Nature Occupies Wall Street

Mother Nature had her day in the spotlight when she hit New York City with the first October blizzard in recorded history– on the same day Occupy Wall Street’s Environmental Action Group scheduled its first Climate Justice day.

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The Story of Broke: Where Do All Our Tax Dollars Go?

A great deal of discussion these days centers around change and how to achieve it. We need better schools, green technology, more public transportation, and more comprehensive health care, among other things. Meanwhile, state and federal budgets are stretched thin and it seems like finding money for these programs is a pipe dream. Annie Leonard, … Continued


Moving from Stakeholder Engagement to True Collaboration

For many companies, stakeholder engagement is no longer looked at as just a way to placate stakeholders or balance their competing interests. Stakeholder engagement work has evolved into a core strategic tool for sustainability practitioners trying to make progress on a variety of issues for their organizations. By collaborating with NGO’s, governments, customers, and competitors, companies can address sustainability challenges on a larger scale and in a more systemic way. This idea was the topic of the “New Art of Collaboration” panel discussion at Opportunity Green 2011.


Yves Béhar’s 7 Principles of Holistic Product Design

At the 2011 Opportunity Green Conference, Yves Béhar, founder of fuseproject, presented his seven principles of holistic design. This post examines these principles as they relate to sustainable product design and solving the sustainability challenges of businesses.

Open Letter to the CFTC on Oil Speculation

We are writing to commend your vote on Oct. 18, 2011, to implement position limits on commodities speculators, including oil speculators. Further, we would like to voice some of our concerns regarding the regulation of oil price speculation and the affects on the general well-being of the American people in response to the CFTC’s Notice of Proposed Rulemaking RIN 3038-AD15 and RIN-AD16 on the topic of Position Limit for Commodity Derivatives, dated January 26, 2011.