By Melanie Janin, Communications Director at BSR We all know that a picture tells a thousand words and creative visuals are a powerful way to engage audiences around an issue of concern. In the world of sustainability communications, slideshows, video documentaries, and case study success stories are common—and often very effective—tools to highlight the many … Continued
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
By Paul SanGiorgio Another day, another mild headache from the incessant humming of the fluorescent lights in the office. Fortunately, there’s a Whole Foods on your way home from work. Aspirin can upset your stomach, so you decide to choose a gentler natural or maybe herbal remedy for your pain. No harm in that. After … Continued
Stakeholder Engagement can actually be worth its weight in gold. Prof. Witold Henisz of Wharton Business School has been studying political and social risk management for 15 years, focusing mainly on strategies of avoidance by studying gold mines.
It is a well-known fact that manufacturing denim is an energy and water intensive process. For example it takes 1,800 gallons of water to produce just one pair of regular blue jeans. It takes considerably more energy and water if you opt for a distressed pair. Many manufacturers are well aware of this fact and are doing … Continued
The Santa Fe Natural Tobacco Company has come under fire for the introduction of its ‘eco-friendly’ cigarettes. Beyond questioning whether or not cigarettes can ever truly be ‘green,’ the ads for these cigarettes have environmentalists up in arms because of the way they divert attention from the very unhealthy reality of the company’s actual product. … Continued
Harshly criticized for its human rights and environmental record in Nigeria, representatives from multinational oil and gas major Royal Dutch Shell opened up and conducted an online dialogue with members of the media recently. Human rights, democracy, the environment, corporate social responsibility and insight into its Nigerian operations were all on the table in what turned out to be an admirable venture in broad public engagement.
By: Brian Thomas Most of us greet news of a looming threat with skepticism. “Show me” is the usual reaction. We are like the mayor of the fictitious Amity Island in Jaws, who refuses to shut down the town’s beaches because officially acknowledging shark attacks would hurt tourism. People who maintain that climate change demands … Continued
The new model, which is embodied in the new app, simply called Shopkick, focuses on giving away free stuff and guess what? It’s far more popular than Causeworld ever was. Customers using Shopkick, now get Kickbucks instead of Karma, which they can redeem for all kinds of free merchandise, or they can still choose to donate the credits to charity.
What do you think happens when you toss a plastic drink bottle in the recycle bin? Another gets made from it? Sadly, that hasn’t historically been true. If that plastic is repurposed it is more likely to end up as a fleece jacket or piece of treated lumber than a new bottle. But, bottle to … Continued
At first glance, the connection between photo editing and CSR may seem weak. But responsible advertising is a key tenet of sustainable practice. Recently the UK’s Advertising Standards Agency (ASA) banned L’Oreal advertisements featuring Julia Roberts and supermodel Christy Turlington for being “overly airbrushed.” The French make-up company admitted that the images were digitally manipulated … Continued
I have a special affection for tuna. I wrote my thesis on how to legally protect the Bluefin. Overfishing is a complicated situation fraught with geo-political issues. The bluefin is undeniably a money maker. However, it is a fact that the oceans of the world are being depleted of fish-stock largely due to over-fishing as well as illegal fishing … Continued
When the U.S. Army began to decontaminate the 4,307 ton containers (TC) which stored chemical weapons at its Pine Bluff Arsenal in Arkansas in September 2003, it realized rinsing the TCs wasn’t working. To rinse all of the TCs would require 660,000 gallons of liquid. The U.S. Army Chemical Materials Agency (CMA) designed a magnetic … Continued
Scholastic Inc., the global children’s publishing company, announced goals in 2008 for increasing its procurement of Forest Stewardship Council certified paper and recycled paper for use in its publications by 2012. The company announced this week that it is increasing its purchase of FSC certified paper beyond 30 percent, the goal set in 2008 to … Continued
As of Monday, Domino’s customers can tweet or submit their feedback via Domino’s Time Square Tracker, taking stakeholder engagement to a new level.
By: Katie Ware, Marketing & Communications, Corporate Partnerships, EDF This summer, Triple Pundit will follow three environmental change agents participating in the Environmental Defense Fund’s Climate Corps program. EDF Climate Corps recruits and trains top-tier MBA students and places them in leading corporations to identify and develop practical, actionable energy efficiency solutions. Now in its … Continued