In this video – the fifth in a series on futureproof brands, Marc Stoiber touches on why companies like Kodak and Smith-Corona didn’t make it. And he offers a prediction for big oil.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Kathy Ireland, with a past full of sweatshops and fights with PETA, is a spokesperson for a company touting its sustainability credentials, Organic Bouquet.
Asia Pulp & Paper (APP), one of the world’s largest producers of paper and packaging, published a new ‘Forest Conservation Policy’ with unprecedented commitments to immediately end deforestation in Indonesia.
The tension between the array of voluntary standards, protocols and frameworks for sustainability along with the uneasiness stemming from the unknown changes of the GRI G4 Framework, makes us question whether GRI will still have the same muscle it has had in recent years.
Because they are inherently inhumane, gestation crates have come under fire from veterinarians, farmers, animal welfare advocates, animal scientists and consumers.
GM achieved a milestone of 7,000 metric tons of carbon reduction as the result of their investment in IdleAir, a Knoxville, Tennessee-based company that makes an innovative Advanced Travel Center Electrification service available for long-haul truckers. IdleAir provides parking stations that provide electricity, heating and cooling, as well as Internet and Satellite TV, for long-haul truckers. Using these stations eliminates the need for truckers to idle their engines during these rest stops thereby savings thousand of pounds of carbon emissions in the process
SPECIAL SERIES: The Rise Of The Sharing Economy
Mealku is New York’s new cuisine-sharing cooperative. Co-founded by Ted D’Cruz-Young, it caters to those who can appreciate the art that goes into a thoughtfully-prepared meal without the fuss, the bother and the exorbitant price tag of sitting in someone else’s four-star dining room. And best of all, there’s no after-cooking clean up.
It is estimated that 25 to 30 percent of water in pipelines worldwide is wasted due to outdated infrastructure and leaks. Israeli company TaKaDu aims to reduce that number by using math to detect problems in water systems.
Don’t miss the Forest Footprint Disclosure’s (FFD) fourth annual report – given the extremely important role forests play in most of the major issues we deal with – from climate change and biodiversity loss to water scarcity and food security, this report is invaluable.
CBS rejected a Super Bowl ad of SodaStream because the content of the ad “seemed to have concerned CBS because it was a direct hit at two other Super Bowl sponsors and heavy network TV advertisers: Coke and Pepsi.”