This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Voting with Our Advertising Dollars: Google’s Commitment to Green

Last month, Google announced plans to invest $5 billion in an undersea transmission cable that will give a tremendous boost to wind energy development along the eastern seaboard of the United States. Called the Atlantic Wind Connection, the cable, at roughly 350 miles long, will act as a energy highway, connecting wind farms (as they … Continued


Impact Investing from the VC Perspective

Impact investing has the potential to change the world. By driving more money and investments into green businesses, the field stands to facilitate the needed transition in the global economy to a more sustainable, regenerative one. Recently, I attended a talk by Murray Clay, of the Ulupono Initiative. Ulupono has been billed as the only … Continued

Shipping Industry Gets Serious About Sustainability

Shipping lines, shipbuilders, banks, insurers and shippers have joined forces on a major sustainability initiative “designed to help the industry make long-term plans for future success.” Officially launched on Monday, they call it the Sustainable Shipping Initiative/Vision 2040. The thrust of the initiative is that “radical changes” are needed to make the global shipping industry … Continued


Smart Grids Deliver Touted Economic and Environmental Benefits

Smart grids are billed as the hub of a smarter, more sustainable and democratized electricity distribution system, a core element of making a transition from fossil fuel to cleaner, renewable energy sources. Investing in smart grids is also touted as an engine for creating relatively well-paying, clean tech jobs. A study released yesterday by the Silicon Valley Smart Grid Task Force found that these claims aren’t unfounded.

Reinventing the Role of Paper in the Digital World

The following is a guest post by our friends at Opportunity Green (a 3p partner ) – an award-winning sustainability conference featuring global business visionaries, profound innovations, and the technologies and trends accelerating the new green economy.  By Gaia Dempsey, Founder & Managing Partner at Demeter Interactive Though many of us have a fondness bordering on … Continued

Socially Responsible Investing Expands Despite Shaky Economic Climate

Curious about the effect Occupy Wall Street has had on the socially responsible investing field, I recently spoke with Michael Kramer, Managing Partner of Natural Investments, a Socially Responsible Investing company.  Kramer said that the current interest in the impact investing was truly inspiring. “Having done this for 20 years, it’s remarkable how exponential the … Continued


Auto Industry Market Leaders Validate Car Sharing

In the early 2000s, car sharing was a small-time counter-cultural service offered by community organizations in liberal and university markets. You heard about bigger companies tip-toeing around the market. Enterprise quietly started renting its cars by the hour to local residents in 2007.

Then suddenly, starting around Labor Day, concrete announcements from market leaders in cars and car leasing are everywhere.


Food Service Company Sysco Goes Local

When you want some fresh produce, it’s not too hard logistically to get it. You can go to the nearest local farmers market, join a CSA program, and if you’re lucky, you might even find it in your local supermarket. But what happens when you’re a $39 billion sales food service company with approximately 400,000 … Continued

natural gas

Natural Gas Pleads: Can’t We All Just Get Along?

The latest advertising campaign from the good folks in the natural gas industry is helpfully suggesting that we can have our cake and eat it too. ConocoPhillips is offering in new ads to provide both clean and affordable energy, if only we’d just cooperate.


Growing Pains: What’s Next for Crowdsourcing?

A panel discussion at the 2011 Net Impact Conference featured crowdsourcing experts from Groupon,, and GOOD Magazine. The panelists discussed current and future trends in crowdsourcing and addressed how organizations can continue utilizing this tool in the face of donor fatigue.


Vodafone UK’s Latest Sustainability Report is a “Responsibility Store”

Can a large company act responsibly, be trusted by customers and loved by its employees? Vodafone UK, one of the largest mobile operators in the UK, thinks so. In their latest sustainability report, the company presents the measures it takes to meet this goal, from decoupling commercial growth from environmental impacts to providing their employees … Continued


California Attorney General Files Plastic Water Bottle Lawsuit

California Attorney General Kamala D. Harris filed a lawsuit against three companies over claims that they misled consumers by marketing plastic water bottles as biodegradable. Harris filed the lawsuit in the Orange County Superior Court on October 26 against ENSO Plastics, Balance Water and AquaMantra. Balance and Aquamantra sell plastic water bottles marketed by ENSO … Continued