Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever’s Senior Director Marketing Communications.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
The Walt Disney Company has been steadily working at reducing its greenhouse gas emissions since 2006. It’s one of only a handful of corporations on the planet that sets its own internal carbon emissions pricing system, and according to Disney, doing so is not only helping to curb carbon emissions, but fund new conservation strategies.
Apple and Amazon are among SEC filers that ignore a 3 ½ year old rule requiring them to inform their investors about risk related to climate change.
Alison DaSilva, executive vice president of Cone Communications’ Research & Insights group, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Promoting the environmental or sustainability improvements of a product or service can be a tricky high-wire act that can give marketing professionals nightmares. One must balance the need for easy-to-understand, consumer-friendly messages with the complex legal and scientific requirements necessary to validate the green marketing claims.
Eileen Howard Boone, Senior Vice President of Corporate Philanthropy & Social Responsibility; President, CVS Caremark Charitable Trust, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
It’s not easy to save face when you’ve come out swinging, very publicly, with everything you’ve got, only to find that you’ve lost the argument because your position was indefensible. One approach would be to “declare victory and go home.” This, apparently, was the approach chosen by the American Family Association when they decided to call off their three-year-old boycott of Home Depot for financially supporting gay and lesbian organizations.
The frog icon is recognized worldwide as representing authentic green products, certified by Rainforest Alliance. September 16-22, 2013 is follow the frog week.
Companies best positioned to compete in the future will be those that are able to decouple growth from unsustainable dependency on vulnerable natural resources. Natural capital accounting enables companies to do just that by identifying opportunities to optimize operations, supply chains and product portfolios in line with resource availability and environmental cost.
In contrast with the history of western corporations laying waste to African villages, modern-day companies SAP and Unilever are thriving in Africa – creating jobs and empowering communities.
Nicole Stein, Vice President of Community Responsibility, Umpqua Bank, talks about her career, inspiration and recent accomplishments in our Women in CSR series.