This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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The Colbert Report Finds Fracking Signs in Talisman’s Stakeholder Engagement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Last week Stephen Colbert did a funny five-minute segment on the Colbert Report about “Talisman Terry’s Energy Adventure,” a coloring children’s book promoting the benefits of natural gas drilling. The publisher of this 24-page book is no other than the Calgary-based … Continued

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Op Ed: Misleading Carbon Footprint Comparisons of Virgin vs. Recycled Paper

Major virgin paper manufacturers suggest that high recycled content is not appropriate for fine printing and writing papers, based on misleading carbon footprint analysis. Verso and Sappi Paper carbon footprint analysis shows the same or higher carbon emissions with increased recycled content – based on making recycled paer at mills designed to make virgin paper. The most comprehensive and peer-reviewed lifecycle analysis of recycle vs. virgin paper manufacturing shows that the opposite is true – making fine paper from waste paper is a more efficient process than making paper from trees, using less energy, less water, creating less effluent, and generating fewer greenhouse gas emissions.

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Shelton Group’s Research: The Green Tipping Point is Here

According to Shelton Group, “a tipping point in American consumer interest in green products has occurred with 70% of consumers in our surveys saying they are searching for green products where green is defined as more energy efficient, natural, sustainable, etc.” Specifically, a few of Shelton Group’s market research findings in support of this green tipping … Continued

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Data Storage and the Environmental Benefits of the Cloud

Two major trends in today’s world: concern about energy consumption and the ever-increasing use of computing power were bound to collide and indeed they have.

As a result, nearly all computer and data center equipment manufacturers are developing more energy-efficient hardware. Indeed, many manufacturers are stretching to reach increasingly stringent Energy Star standards.

Bottoms Up: Why SABMiller Strives to Make More Beer with Less Water

Last week mega-brewer SABMiller released their 2011 Sustainable Development Summary Report. The company, which earned $5.04B up 15% from last year on revenues of $28.3B, up 7%, sold 218million hectolitres (5.76 billion gallons) of beer, up 2% from the previous year. The report’s language shows a good understanding of sustainable development and a good awareness … Continued

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Does Your Business Pass the Waffle HouseTest?

FEMA, the Federal Office of Emergency Management, estimates that up to 40 percent of businesses never re-open when a natural disaster strikes their community. One obvious part of the problem is the extent of physical damage to the property, but in many cases supply chain disruptions and lack of preparedness can be the leading causes. … Continued

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EPA, SEC Take the Lead on U.S. Environmental Progress

Businesses beg for definitive rulings on issues such as carbon pricing and environmental social governance (ESG) reporting requirements, meanwhile the legislature clamors (successfully) “drill baby drill” and accuses environmentalists of favoring spotted owls over jobs. Our leaders’ attitude seems to be climate change has to wait until the economy has turned around.

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Video Interview: Bridgett Luther on Cradle to Cradle

Imagine a product that has zero landfill elements.  A product that cycles into new products, or decomposes completely.  That’s the principle of Cradle to Cradle, where waste from one process is a food input for another– the way things happen in the natural world. In this interview, Bridgett Luther, the President of the Cradle to … Continued

washington redskins partner with NRG to install solar panels at FedEx Field

Washington Redskins Bring Solar Power to Millions of Football Fans

While some members of Congress continue trying to undermine federal energy programs that promote efficiency and clean fuels, D.C.’s own Washington Redskins football team is plunging ahead. The team has just announced a partnership with energy giant NRG to build a 2 megawatt solar array at FedEx Field. That’s enough to generate all the electricity … Continued

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Fortune 50 Companies Lacking in Customer Service

Part of good customer service is maintaining a website with contact information, including a phone number, and links to social networking icons. The Customer Experience Impact Report 2010 found that 82 percent of Americans report that they stopped doing business with companies because of poor customer service. The author of an AdAge article took a … Continued

Johnson & Johnson unveils new corporate social responsibility program

Johnson & Johnson Updates Its 1943 Credo for 21st Century CSR Program

Marking its 125th year of operation, Johnson & Johnson has just launched a new corporate social responsibility plan called Healthy Future 2015. Though in some respects it falls a bit short of the radical new CSR concept recently espoused by Levi Strauss, Healthy Future reaffirms the company’ original 1943 Credo, which was fairly radical in … Continued

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Greening Urban Landscapes With “Eco-Friendly” Billboards

Vertical greenery is moving to new heights. Recently, Coca-Cola has pushed the envelope by introducing a “green” billboard as part of their CSR and sustainability commitments. Coca-Cola and World Wide Fund for Nature have put up a billboard in Manila that they say helps to “promote the environment.” The 60-by-60-foot sign is made up largely of living plants, … Continued

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Green Media Shake-Up Underway: 3BL Media Acquires Justmeans

The green media landscape began what some might call an inevitable consolidation today with 3BL Media‘s acquisition of Justmeans. Both firms specialize in the distribution of CSR news and press releases. Justmeans’ focus on tracking and technical analysis of reader engagement will enhance 3BL’s full service offering of distribution channels (blogs, press releases, video engagement … Continued