This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Sprint’s Handy “Eco-Envelope” Saves More than Paper

It still boggles my mind that anyone voluntarily prefers getting a paper bill in the mail, but amazingly, many people do.  The reasons range from simple inertia to paranoia (the desire to have a file cabinet full of records).  In the case of Sprint, despite good efforts to promote paperless billing, close to 70% of … Continued

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Behind-the-Scenes on Corporate Responsibility Communications

Part of the full story of CR communications is a behind the scenes peek into how a communications firm operates. How do they support – and influence – clients’ CR communications? I sat down with Christian Hicks, Creative Director of Corporate Responsibility at AHA, to get the inside scoop.

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Jeffrey Hollender Chats with CSR Execs from Intel, Coca Cola and Verizon

Last week at the Social Innovation Summit Jeffrey Hollender hosted a panel entitled ‘green vs. green’ with Jeff Seabright, Chief Environmental Officer of Coca-Cola, James Gowen, Chief Sustainability Officer of Verizon and Michael Jacobson, Director, Corporate Responsibility Office of Intel. What did he ask them?

Diagram showing both terrestrial and geological capture and storage of carbon dioxide emissions from a coal-fired plant.

North America on Top of Carbon Capture and Storage

Last week, the North American Carbon Capture & Storage Atlas (NACCSA), a joint effort between U.S., Canadian and Mexican governments, created the first ever document mapping the underground storage potential of the continent. According to NACCSA, North America has the potential to store carbon emissions for at least 500 years. But how?

Why Big Brands Would Do Well to Engage Kids

Given the technological prowess of today’s youth and their passion for environmentalism, it was only a matter of time before kids started pressuring companies directly to change their dirty, earth-harming ways. That combination of gumption, cuteness, and ability to enmass an audience spells big trouble for companies that don’t pay attention. At Sustainable Brands 2012, … Continued

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How HP Plans to Reduce Data Center Energy Use

Research by HP Labs, the company’s research arm, found that organizations can cut total power use by 30 percent, reduce dependence on grid power and cut costs by over 80 percent.

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Back to Basics: What is CSR Reporting?

The concept of CSR reporting is almost as flexible as the concept of CSR itself. Just like every company can define to itself what CSR means, it can also choose how to communicate its CSR progress in whatever way it finds suitable. What are some of the most common ways they choose to express themselves?

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The “ROI” of Employee Volunteering

When it comes to corporate social responsibility, and the desire on the part of companies to make a positive impact in the world, starting at home, there is a secret weapon that all companies possess, but few, if any, take full advantage of: employee passion. The power of this force cannot be overestimated.

boy scouts partner with sustainable forestry initiative

Boy Scouts Team with SFI in Forest Stewardship Program

The Boy Scouts of America has joined with the industry certification group Sustainable Forestry Initiative, Inc., in an effort that could see more SFI stakeholders volunteering to help scouts earn merit badges related to forestry and environmental science. The two organizations will partner up to “show scouts the value of our natural environment and how … Continued

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Interfaith Coalition Urges Walmart to “Take It Back”

It is proxy season, which means all kinds of shareholder resolutions and protests are targeting some of America’s largest companies for a host of reasons. One company in the crosshairs is Walmart, the focus of organizations including the Texas Campaign for the Environment and Take It Back Walmart.

Women plucking tea in India_Nora Pittenger

Why Fair Trade Matters to Working Women Everywhere

Fair Trade Certified farms empower women, not only through labor protections required by the Fair Trade standards, but also through opportunities for education, scholarships, leadership roles, and micro-finance programs. Fair Trade gives women a voice in a sector where many are invisible.

raytheon, corporate governance, Leon Kaye, corporate social responsibility, environmental stewardship, ethics, ethics training, military spending, defense contractors

Raytheon, the Diversity and Ethics Pacesetter

Diversity is not the only reason why Raytheon is a solid case study of corporate responsibility: ethics, environmental stewardship and community work are also an important part of this company’s CSR agenda.