Look at the history of ethical brands, and you often find the same story, in which the nifty newcomer gets gobbled up the incumbent giant. The Body Shop by L’Oréal, Innocent Drinks by The Coca-Cola Company, Green & Blacks by Kraft – have you ever heard of a merger that was really a meeting of minds? Ecover and Method may be the first.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Shell’s latest report, praised on business and environmental websites, as well as by Amory Lovins of the Rocky Mountain Institute, predicts we are headed for a carbon-free future even as it invests heavily in natural gas projects.
Tom’s of Maine just unveiled a new reporting initiative that they are calling their Goodness Report. Tom’s, which states that “sustainable practices are a priority in every aspect of our business,” suggests that goodness, for a company like theirs, rests on three pillars, namely: healthy goodness, human goodness and environmental goodness.
With 7 billion mouths to feed, and at least 1 billion of them empty, it’s astounding that 30 to 50 percent of food produced globally is never consumed.
Can corporate social responsibility (CSR) in India have a central role in the transformation of this dynamic yet challenged land? At a macro level, India’s transformation has been an impressive and inspiring story the past decade. Visiting the country recently, I could see why India has become a hub of innovation: at a core level, … Continued
Based on the book, Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the Facebook game, Half the Sky launched on March 4.
A collection of government watchdog and environmental organizations has filed a complaint with the Federal Election Commission (FEC) against Chevron and the Congressional Leadership Fund, a super PAC to which Chevron donated $2.5 million during the 2012 campaign.
FedEx Express has already exceeded its 2020 goal for achieving a 20 percent improvement in vehicle fleet fuel efficiency and has set a new goal of 30 percent, cementing the fuel efficiency leadership position it has established through President Obama’s Clean Fleets partnership.
Profit Through Ethics champions businesses striving to be as fair, open and responsible as possible, and enables the public to identify and support them, too.
Ford recently wrapped up a pilot project that explored rural health care access as a means to expand its corporate social responsibility (CSR) in India.