By Jeff Klein Marketing is misunderstood. The deeper purpose and potential of marketing are rarely recognized or embodied. While marketing is often used and perceived as manipulation, it can serve as a process to bring a company’s mission to life and to engage its stakeholders in ongoing and ever-deepening relationships. While all marketing can function … Continued
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
As you may recall, TriplePundit has a new partner-in-crime, Sustainable Industries. The first step in merging two media platforms is to figure out who our readers are. That’s where you come in! Help us out by completing this brief survey so we can find out more about you and what you care about. Answers are … Continued
The Sustainable Industries Economic Forum welcomed 300 sustainable business leaders to The St. Regis in in San Francisco on Oct. 20. Hosted in several West Coast cities throughout the year, the 2012 San Francisco Forum featured Alex Bogusky, chief creative insurgent officer at FearLess Cottage, and Bonnie Nixon, newly anointed executive director of The Sustainability Consortium, as keynote speakers with differing … Continued
One of the fundamental failures of market economies is their wrongful assumption that all members enjoy equal access to information. Suppose we can solve that issue when it comes to food. Would the “invisible hand” make the right choices to put us on a sustainable path? Perhaps we will soon find out. Foodtree is a … Continued
By Jeff Klein Short answer: Love and care. Earlier this month at the Lost Pines outside Austin, Texas, Conscious Capitalism, Inc convened the 5th Annual Conscious Capitalism CEO Summit, with 100-plus business leaders. Presentations and conversations on the theme of the Summit – Unleashing Stakeholder Value – reflected on the interdependent nature of business and … Continued
In the previous post in the series, we talked about measuring a supply chain’s carbon footprint and few ways to reduce it. Today, I’d like to expand upon that, and discuss the importance of logistics in achieving substantially reduced greenhouse gas emissions while saving money at the same time. Deutsche Post DHL, a well known … Continued
The American Small Manufacturers Coalition first began surveying manufacturers’ attitudes about sustainability in 2009, and it has just released the latest results in its 2011 Next Generation Manufacturing Study. The 2011 study finds a significant increase in the proportion of manufacturers reporting that sustainability is either important or very important to their future. The numbers … Continued
By Kwei Quartey, M.D. The world has an ambivalent relationship with sustainable energy. We just love our fossil fuels and seem unwilling or unable to change. For some like the nation of Ghana, the longer the United States and other heavily consuming countries maintain their energy status quo, the better. Lying along the West African … Continued
Nissan Motor Co., Ltd. announced its six-year environmental plan, Nissan Green Program 2016 (NGP 2016) on October 24, a plan which sets high goals for the car company. One of the goals of NGP 2016 is for Nissan to become the industry leader in zero emission vehicle sales. The program, which is Nissan’s third environmental … Continued
Systemic sustainability is a process of development—individual, organizational, or societal—involving an adaptive strategy of emergence that ensures the evolutionary maintenance of an increasingly robust and supportive environment. Systemic sustainability starts with each individual in an organization or community. It recognizes that change happens through us.
Green jobs, or environmentally-friendly forms of employment, are one of the most rapidly growing sectors of our job economy. Many people who are looking for a career change, or are looking to enter the workforce, are finding that the best paying jobs are those in the green or efficiency sector.
McKinsey has a unique ability to frame a conversation. During the last decade when a price on greenhouse gases seemed imminent, every Fortune 500, government or startup’s GHG strategic plan featured McKinsey’s GHG Cost Curve. While the argument for carbon abatement may have fallen out of favor, leading companies discovered that sustainability initiatives create value … Continued
Last week, following the release of the ‘consumer futures 2020’ report, an interesting group of people gathered in New York do discuss the multi-billion dollar question – can brands and marketing deliver a sustainable future? The event, organized by Forum for the Future and Guardian Sustainable Business provided an opportunity to hear insights on this … Continued