This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Unlike mining, forestry is already a popular focus for impact investors. Many sustainable forestry enterprises have cropped up in recent years, working to conserve — and sustainably exploit — wooded environments across the globe, and these remain attractive investments. It hasn’t all been smooth sailing, though.
Women delivered a strong and very frank message to the business community at the Feb. 6, 2014, EPA hearing on carbon pollution standards tied to electric utility generation.
When the International Olympic Committee decided to allow Russia to host the 2014 Winter Olympics, it was obligated under international law to ensure that Russia did so without violating human rights. I think the IOC failed.
This short contribution suggests that content and inbound marketing can be successfully employed for corporate social responsibility (CSR) communications and to enhance customer and employee engagement.
With the Sochi Olympic Winter Games upon us, athletes and fans around the world are now captivated with one of the world’s greatest sporting events. Although this heightened activity can also be associated with an emissions burden from the organization and staging of such a massive event, an innovative partnership has been formulated to ensure that this facet of the games brings yet another positive to the legacy of the Olympics at large.
Mining—and its products, minerals—have a bad reputation in the world of sustainability. Mineral extraction is widely associated with human rights violations, environmental damage and conflict. For those reasons it remains a largely unexplored sector for impact and social investors.
Nichole Lecher, Director of Strategic Philanthropy and Community Relations, Northwestern Mutual, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
At this year’s Super Bowl, “Goodvertising” fared as well as the Broncos – left out in the cold and wondering where it all went wrong. And while the clash on the field was more obvious, there’s a subtle power struggle happening in the world’s most expensive commercial break: Advertising as usual versus the world-bettering messages of Goodvertising.
The world’s salty waters are a focal point for resources-based activity today. Concerns about overfishing and acidification, a consequence of the seas absorbing high CO2 emissions, are leading governments, environmental campaigners and business leaders to place a new emphasis on the oceans, and this is changing the investing landscape.
Despite market challenges in 2013, some businesses were able to celebrate profits, and consumers were still able to drink their daily cup of coffee. But it’s the unseen coffee farmers who continue to bear the burden. That’s why supporting Fair Trade for the health and sustainability of coffee-growing communities is more important than ever.
Why has PepsiCo gone through the trouble of changing the names of so many of its products, omitting what seems to be a key part in the marketing strategy of these products? According to Candace Mueller-Medina, a spokeswoman for PepsiCo’s Quaker brand, this is quite simple. “We constantly update our marketing and packaging,” she said. Apparently though, the answer is a bit more complicated.
How does your workplace feel to you? The spaces we occupy shape who we are and and how we behave, which directly influences our psychological well-being and creative performance — and the success of business.