This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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How Shareholders are Battling Excessive Executive Compensation

Shareholders for the past year have been able to engage in the conversation of executive pay through a resolution placed on proxy statements of all companies due to the recently implemented Dodd-Frank bill. Allowing owners of publicly traded companies to vote on such an important matter would seem to shift things in a positive direction. Right? Wrong.

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Sherwin-Williams Spreads Sustainability Farther With New “Green” Paint

Sherwin-Williams Company recently received an EPA Presidential Green Chemistry Challenge Award for a new paint formulation that uses both soybean oil and recycled plastic bottles. Since introducing the new formula last year, Sherwin-Williams says it has used 320,000 pounds of soybean oil, 250,000 pounds of PET, and eliminated 1,000 barrels of oil. It also eliminated 800,000 pounds of VOCs, or volatile organic compounds.

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How Gap Became the Poster Boy for Strategic Stakeholder Engagement

Many companies still consider stakeholder engagement a good idea they’ll consider sometime in the future when they’ll have the time and resources. But for Gap Inc. it became clear about a decade ago, after being targeted several times due to labor violation accusations, that not only they have to start interacting with stakeholders, but they also have to do it right.

The Guardian, now 190 years old

The Guardian Announces 2011 Sustainability Report

The Guardian and the newspaper’s parent GNM will soon release its 2011 sustainability (or CSR) report, the findings of which were released in several articles on its Living Our Values portal.

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Plastic Bags Take Another Hit with Puma

Puma has dealt the latest blow to chemical industry lobbyists fighting to keep the plastic bag alive. The company recently announced that it has started using bags for shoppers that are fully compostable. For a fun party trick, you can also submerge them in water and watch them disappear in seconds. I live in Hawaii, the … Continued

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Behind Bars, Prepping for Life…as an Entrepreneur?

The State of Oregon Department of Corrections, partnering with several other sponsors, has promoted a different paradigm for inmates in its Coffee Creek Correctional Facility. MercyCorps of the Northwest (MCNW) is spearheading an effort there to teach self-employment and microenterprise development skills to women in prison who are up for parole within 18-24 months. LIFE … Continued

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Chipotle Moves Toward Local Sourcing

The restaurant had a goal of using approximately 5 million pounds of local produce like bell peppers, oregano and romaine lettuce, and eventually plans to source more than 10 million pounds of local produce for its 1,100 locations.

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How Games Can Effectively Engage Key Stakeholders

For businesses that have embraced websites, chatrooms, Facebook, Twitter, and other digital platforms, video games are the next logical step in customer engagement. They also provide a powerful tool for businesses that are seeking to go beyond their customer base, and engage community stakeholders in economic development and social change.

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GE Ad Calls Natural Gas Hot Stuff

A full-page ad in The Washington Post states in big letters, “Natural gas is hot stuff.” A bit of irony if I’ve ever seen one. The smaller print of the ad extols the virtues of natural gas, including its abundance in the U.S. and the energy independence its use will bring. “Natural gas consists mainly … Continued

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Major Solar Installation Unveiled to Thousands of Fans at NASCAR Race

As NASCAR fans excitedly prepared for Sunday’s Toyota/Save Mart 350, with its almost unending stream of activities and entertainment, there was something decidedly different in store for them: a major solar installation and the first funded with private investment at a raceway (Pocono Raceway’s publicly-funded installation was completed in August of last year). Infineon Raceway, … Continued

Silk Tries To Recover From Bad Publicity

It’s not easy for a company to overcome bad publicity. Two years ago, the Organic Consumers Association (OCA) called for a boycott of Silk products because some of the soybeans in its products came from countries known for inhumane labor practices, such as Brazil and China. By August 2009, Silk’s website claimed all soy beans … Continued

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“Hyatt Thrive” CSR Platform will Improve Local Volunteering

Hyatt Thrive, launched on June 9, will be Hyatt’s “global corporate responsibility platform.” The concept is based around the four pillars of environmental sustainability, economic development and investment, education and personal advancement, and health and wellness. The ultimate aim of Hyatt Thrive is to engage positively and more directly with the communities where the company’s … Continued