This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Plastic Bags Take Another Hit with Puma

Puma has dealt the latest blow to chemical industry lobbyists fighting to keep the plastic bag alive. The company recently announced that it has started using bags for shoppers that are fully compostable. For a fun party trick, you can also submerge them in water and watch them disappear in seconds. I live in Hawaii, the … Continued

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Behind Bars, Prepping for Life…as an Entrepreneur?

The State of Oregon Department of Corrections, partnering with several other sponsors, has promoted a different paradigm for inmates in its Coffee Creek Correctional Facility. MercyCorps of the Northwest (MCNW) is spearheading an effort there to teach self-employment and microenterprise development skills to women in prison who are up for parole within 18-24 months. LIFE … Continued

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Chipotle Moves Toward Local Sourcing

The restaurant had a goal of using approximately 5 million pounds of local produce like bell peppers, oregano and romaine lettuce, and eventually plans to source more than 10 million pounds of local produce for its 1,100 locations.

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How Games Can Effectively Engage Key Stakeholders

For businesses that have embraced websites, chatrooms, Facebook, Twitter, and other digital platforms, video games are the next logical step in customer engagement. They also provide a powerful tool for businesses that are seeking to go beyond their customer base, and engage community stakeholders in economic development and social change.

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GE Ad Calls Natural Gas Hot Stuff

A full-page ad in The Washington Post states in big letters, “Natural gas is hot stuff.” A bit of irony if I’ve ever seen one. The smaller print of the ad extols the virtues of natural gas, including its abundance in the U.S. and the energy independence its use will bring. “Natural gas consists mainly … Continued

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Major Solar Installation Unveiled to Thousands of Fans at NASCAR Race

As NASCAR fans excitedly prepared for Sunday’s Toyota/Save Mart 350, with its almost unending stream of activities and entertainment, there was something decidedly different in store for them: a major solar installation and the first funded with private investment at a raceway (Pocono Raceway’s publicly-funded installation was completed in August of last year). Infineon Raceway, … Continued

Silk Tries To Recover From Bad Publicity

It’s not easy for a company to overcome bad publicity. Two years ago, the Organic Consumers Association (OCA) called for a boycott of Silk products because some of the soybeans in its products came from countries known for inhumane labor practices, such as Brazil and China. By August 2009, Silk’s website claimed all soy beans … Continued

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“Hyatt Thrive” CSR Platform will Improve Local Volunteering

Hyatt Thrive, launched on June 9, will be Hyatt’s “global corporate responsibility platform.” The concept is based around the four pillars of environmental sustainability, economic development and investment, education and personal advancement, and health and wellness. The ultimate aim of Hyatt Thrive is to engage positively and more directly with the communities where the company’s … Continued

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It’s Getting REAL in the Whole Foods Parking Lot, Good News for Execs

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. I’m sure that when Whole Foods’ executives saw for the first time the YouTube video ‘Whole Foods Parking Lot (see the video below)’ they were relieved. This self-mocking parody on a shopper at Whole Foods, they’ve learned, is very funny and … Continued

Dr. Pepper Snapple Reduces Plastic By Using More Recycled Content

Dr. Pepper Snapple Group, Inc. (DPS) released its first CSR report, Sustainability in Action a few weeks ago. The company, whose net sales totaled $5.6 billion last year, saved 12.5 million pounds of plastic last year by using more recycled PET and lighter packaging. DPS claims to have the lightest two-liter bottle in the industry. … Continued

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Malcolm Gladwell’s Future: Authority Ranking vs. Authority Appeal

Bear with me on a long winded post. You have to be long winded when you’re digesting a Malcolm Gladwell Speech. I’m here at Ford’s world headquarters in Dearborn, MI, wrapping up the “Forward with Ford” conference, a self described “consumer trends” media event wherein Ford intends to provoke conversation about today’s major societal trends, … Continued