This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Green Energy

Green Job Sector Still Growing Rapidly

Industries are looking for ways they can literally clean up their reputations, becoming more green. New sectors of the economy, dedicated to going green and furthering and environmentally friendly lifestyle are some of the fastest growing sectors in the economy.

feat-fair-trade

Fair Trade for All: Fair Trade Becomes Mainstream

A conversation with Fair Trade USA’s Paul Rice October is officially Fair Trade Month, and Fair Trade USA founder and CEO Paul Rice is both optimistic and realistic about the impact of Fair Trade certified products for lifting farmers and producers in poor, developing nations out of poverty. The concept of Fair Trade began in the 1940’s … Continued

indonesia_health

The Childhood Smoking Epidemic in Indonesia

In the 80’s I would always see an ad of a cowboy smoking a cigarette with the sunset behind him.  I learned that he was the Marlboro Man, a symbol of what a cool smoker would look like.  Marketing professionals would agree that an ad like the Marlboro Man is an iconic image that has helped sell millions of cigarettes.

Invest Green with Global Echo Foundation’s Sustainable Exchange Traded Fund

With each passing year, our ability to lead more environmentally conscious lives continues to grow. But one area of life that the green movement seems to have left behind is the world of investments. Investments are a part of daily life. This is how many make their living and how many more than that earn their retirement. However, the ability for an environmentally conscious individual to invest in a purely green exchange traded fund has been a dream up until now.

messaging

EDF’s Hutson: ‘We’ve Failed. We’ve Failed to Convince the General Public to Worry About Climate Change.’

One consistent strain of conversation, topic of session discussion, and overall general lament at SXSW Eco was the inability of the green movement to get their message across, to convince people that environmental conservation and climate change are important issues for everyone. Environmentalists and sustainability experts have been focusing so intently on the upcoming danger, displaying graphs … Continued

feat-abbott

The Evolution of Corporate Philanthropy at Abbott

Abbott is a billion dollar multi-national healthcare company with products ranging from pharmaceuticals to nutritional supplements to medial devices. Though the company’s core offerings are heavily tied to social benefit (improving human health), Abbott also donates a substantial amount of funds to it’s foundation which focuses on serving the same core values from the grant-giving side.

gdp

GDP: Grossly Deficient Paradigm?

Gross Domestic Product (GDP) is a national accounting measure based on the market value of all final goods and services produced within a geographical entity within a given time period. It is often expressed as a comparison to the previous quarter or year. Significant changes in GDP sometimes have important effects on the stock market. Policy makers often use it as the gauge of our economic health and as an indicator of our national economic wellbeing.

mineral sorting tray

New Public-Private Alliance Will Launch a Conflict-Free Certification for Congolese Minerals

Who said the U.S. government is not pro-business? Next month, the government is launching a new Public-Private Alliance for Responsible Minerals Trade (PPA), creating a ‘conflict free’ certification program for electronics companies in the Democratic Republic of Congo. This initiative was introduced last week when U.S. Under Secretary for Democracy and Global Affairs Maria Otero … Continued

3p1 - blowfish

Your Boss’s “BOS” – Blue Ocean Strategy

Blue Ocean Strategy(BOS) is a fabulous book filled with tools and insights on how to run a successful business by steering away from the competition. BOS provides simple frameworks such as the strategy canvas (SC), the 4 actions framework (4A), 6 paths (6P), and others that make strategy and strategic marketing easy to understand and easy to communicate. The following is a summary of my question, new thoughts, and reaffirmations after reading the first 3 chapters.

Blackberry-logo

RIM’s Lack of Response to Blackberry Outage is Bad CSR

It’s coming up on the fourth day of outages and Research in Motion (RIM) still has not managed to sort out the problem with its private server which as left millions of Blackberry users with no connectivity. Blackberry has already been steadily losing market share to Apple and Samsung and this kind of PR/CSR fiasco … Continued