This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

How to Distinguish the Green from the Greenwash

I walked into the pet store and asked for biodegradable poop bags, and the clerk pointed me to some bags hanging in a display case. On the packaging, there was a picture of the earth with some recycling arrows around it and the words “earth friendly.” If I didn’t happen to be in the sustainability field, I might have taken this information at face value and bought the bags.

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Korea Will Launch Cap-And-Trade in 2015

Last week the South Korean National Assembly passed legislation to start a cap-and-trade system by 2015 to reduce greenhouse gas emissions and increase renewable energy.

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What Secrets Are Hiding Off Your Balance Sheet?

What is your company’s most important asset? Most of you will say “people.” Many CEOs say this as well. However, where are people on the financial statements?

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5 Lessons on Consumers’ Preference for Purpose

Edelman’s global research provides some interesting figures showing the power of purpose among consumers, including some valuable lessons both for consumers and companies. Here are five of them:

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Interview: Beth Holzman of Timberland Talks CSR

Following the release of Timberland’s 2011 CSR report, Beth Holzman, Senior Manager of CSR Strategy and Reporting at Timberland talks about the achievements as well as the challenges the company is facing. Can Timberland meet its bold 2015 CSR goals? Does it continue to show real progress and demonstrate a high level of transparency, even after the purchase by VF? Check the interview out.