This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Aftermath by Lawrence E. Joseph

Marketing 2012 = Global Disaster or Sustainable Opportunity?

In the wake of the sobering ten-year anniversary of 9/11, I am reminded of what can shift because of a  global tragedy.  Ironically, unintended positives arose from the burning ashes of southern Manhattan.  Our national nightmare united many among the world and helped unify a divided nation in an unprecedented outpouring of compassion and support.

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Is US Manufacturing Ramping Up Again?

A recent article in Harvard Business Review suggests that the stage is being set for a resurgence of manufacturing in the US. This is primarily due to rising Chinese wages. This pattern has played out around the globe with Japan for example, which used to be the low cost supplier, giving way to Mexico, which … Continued

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The Next Generation of Eco-Labels: Finally Influencing the Purchasing Decision

If you’re car shopping next month, you may come across the most user-friendly and informative eco-label ever designed. For 2012 model year cars, carmakers will have the option to place the EPA’s new Fuel Economy and Environment labels in car windows. Then starting next year, labels will be required on all 2013 model year vehicles.

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Google Investing in Low-income Housing – Good Cause, Bad CSR?

As a former resident of Allston, MA, I was happy to read in the Boston Globe that Google is investing $28 million to help construct 240 housing units at the Charlesview Residences in Allston. I guess the developers are happy to have Google on their list of investors and according to the article it’s also a … Continued

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Training for the Sustainable Supply Chain

By Stephen Huie, MBA 2012 In recent years, organizations have developed increasingly creative and large scale supply chain initiatives to deal with increasing energy costs, a recessionary environment, and consumer demand for sustainable processes. To capitalize on this evolution in practice, academic institutions must also make a conscious effort to train the next generation of … Continued

GE’s 2010 Citizenship Report: Are They Doing Their Share?

GE’s 2010 Corporate Citizenship  Report makes the following statement early on: “GE businesses depend on the infrastructure, skills and institutions of stable, prosperous societies and healthy environments. To succeed as a global business, we need to be a part of building these societies where we operate. We do this through the products and services we … Continued

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Eleven Social Games to Promote Wellness

“One ounce of prevention is worth a pound of cure.”   But prevention is difficult, because it requires behavior changes, which is difficult.  That’s why wellness through gaming, gamification and social mobile apps is heating up.  It’s easy to change behavior when engaged through a game or working towards the goal with a group of friends.  … Continued

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Storytelling is Key to the “Access Economy”

The meteoric rise of collaborative consumption start-ups, such as AirBnB, GoGrubly, Getaround, thredUp, and SnapGoods, to name a few, is arguably due to social media and the people-powered networks that support them. This marketplace is quickly evolving into a robust open-source business platform. Known as the access economy, it not only reduces society’s footprint by connecting people to shared resources, but increases society’s net worth.

The Good Guys Debate the Bad Guys About the Business Case for CSR

Is CSR good or bad for business? That question was at the center of the debate that took place last week in New York as part of the COMMIT! Forum. Usually, at such conferences you have the chance to hear only one side – the one supporting CSR, naturally.  This made the debate not just … Continued

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Dell’s Investment in Sustainable Packaging Earns a Certified Recyclable Rating

At SXSW Eco, many innovative companies and NGOs have come together to discuss ideas for environmental protection. Local computer behemoth Dell was on hand to discuss their new packaging strategy. Oliver Campbell was an engineer with no experience in packaging, but that didn’t stop him from joining Dell’s packaging team. As he put it, “I … Continued

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The Impact of Bird-Death on Sustainable Fishing Practices

According to a recent study presented at the World Conference on Marine Biodiversity, sea-birds are in severe peril of becoming extinct due to certain fishing techniques. It looks like fishing companies have to consider more than just fish when it comes to their CSR initiatives. The report suggests that at least 320,000 birds die as … Continued

Prius Dashboard

Marketing Re-Imagined: Less is More

Marketing is ‘the action or business of promoting and selling products or services.’ But the problem with marketing in its current state is that selling more stuff is what’s gotten us into this climate mess. More stuff means more greenhouse gas emissions, and that’s not a viable long-term strategy.

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Interview: Care2 President/CEO Randy Paynter

Care2 is “the largest online community of people passionate about making a difference.” When I interviewed Care2’s President/CEO Randy Paynter in August 2011, the website had approximately 16.5 million members. In only one month, Care2 grew by 500,000 new members to over 17 million. During the day I wrote this article the site’s membership grew … Continued