This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Top 10 Cause Marketing and Corporate Responsibility Trends of 2011

At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers for a cause, we’ve seen it all. We reveal our top 10 cause marketing and CR trends of 2011.

Use Paper, Save the Planet

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Ryan Wilday As an industrial designer, and design strategist, I am a prolific user of paper. Whether … Continued

What Will the Crowdfunding Bill Do For Startups?

By Piper Kujac Since the crowdfunding bill, officially called the HR-2930 Entrepreneur Access to Capital Act, was accepted by the House on November 2nd, and is expected to pass in the Senate any day now, we’re all wondering what this really means for small business fundraising.  Is this the access to fundraising start-ups need from … Continued

Taking Proactive Steps Towards Sustainable Parenting

Children are massive consumers. Parents are even more to blame. But we don’t need to buy into the consumerism that surrounds us. Sustainable parenting is a way to save money, spend more quality time with our children and ensure we don’t compromise future generations.

The Common Good Enterprise – A New Term for an Emerging Sector

By Jim Epstein and Alicia Epstein Korten As an investment advisor, I (Jim) am often asked to sit on nonprofit boards. I have grown uncomfortable with the term not-for-profit to describe these organizations, which often embrace business principles in their operations. For example, DC Greenworks generates income from government contracts and fees for green roof … Continued

Western Lessons from an Indian Lunchbox Company

Over time, business scenarios change due to socio-economic developments, market competitions, modern technological advances, etc. Modern business schools study, debate and establish the rules to adapt to such changes to become successful. This article is about an organization, Nutan Mumbai Tiffin Box Supplier’s Association, not in contact with any business schools and its studies, yet has excelled in its business and instead has taught some techniques to the business world itself. This article says a brief history , why the requirement of lunch box service and what are the highlights which we can learn from this organization.


Environmental Stewardship on the NASCAR Circuit….Confusing?

In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green? It seems like an oxymoron as he suggests. The industry exists due to a grand desire to watch fast vehicles going in circles consuming a gallon of fuel every four to five miles.

How Coca-Cola Is Working to Cure the World’s Water Headaches

In its early iteration, Coca-Cola was marketed as a way to cure ailments and inspire social dialogue. “Dr. Pemberton created Coke as a headache tonic,” tells Bea Perez, Coca-Cola’s new Chief Sustainability Officer. Today, the Coca-Cola Company is trying to address a larger infirmity: the world’s water supply. “Water is a business essential for Coca … Continued

Maersk Teams with US Navy to Test Algae Biofuel

The US military is set to invest billions in clean energy, and the Navy has just launched a new partnership with with Maersk, a leading player in the global shipping industry, to put renewable algae biofuel to the test. When two behemoths like this join together, it’s a significant breakthrough for the biofuel industry. If … Continued


Going Bearish on Green Investing

With the rising number of people participating in the likes of “occupy wall street,” are consumers and investors ready to do more than embrace the change for social and environmental responsibility? This article is designed to make readers question themselves as consumers or investors in terms of pointing fingers at the not-so-responsible companies.

Solar-Powered Advertising?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Emily Alt The marketers of today are focusing much of their time and effort on new-age marketing, especially social media. These … Continued


How Starbucks’ Jobs Campaign Missed the Point

Starbucks is being hailed for helping American small businesses with its new “Create Jobs for USA” campaign. But is Starbucks a real hero, promoting an important and worthy cause, or is it just a PR stunt? Or maybe it’s both – a good philanthropy initiative that at the same time benefits the Starbucks brand and maybe even its sales? If so, is it an example of strategic philanthropy?

Are Companies Really Striding Forward On Climate Change?

This post was originally published on the CSRHub blog. By Bahar Gidwani Climate Counts recently released the fifth update of its well-known Climate Scorecard. In the report that accompanied the release, Mike Bellamente, the new director of Climate Counts, pointed out that 79 of the 136 rated companies had scores that showed they were “striding” towards improving … Continued