Consumers are watching more videos online than ever before. How can you reach them with your message? Wise words from Suzanne Shelton of Shelton Group.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Ford has just introduced its C-MAX Energi plug-in electric hybrid car to U.S. consumers, and the news could shake up the electric car market in some unexpected ways.
The U.S. Postal Service (USPS) recently released its Sustainability and Energy Scorecard to the Office of Management and Budget (OMB), a reporting tool that federal government agencies use to publicly report on the progress of their sustainability goals. The Scorecard shows that the USPS is on track to meet all of its goals, except a reducing vehicle petroleum fuel use by 20 percent by 2015.
The latest heat wave provide one more incentive for utilities to take action to encourage customers to save energy. Their innovative efforts provide every industry looking to change customer behavior with valuable lessons. Here are four of them:
The latest iteration of the Global Reporting Initiative includes a surprising requirement for transparency around executive pay – disclosing the ratio of the highest to lowest paid employee. Will the U.S. market accept it?
The Higg Index is basically a tool enabling apparel companies to better measure the comprehensive environmental and social impacts of their products. To learn more about Higg Index I spoke with Jason Kibbey, SAC Executive Director.
Since most companies run ERP software already, it made sense to make collecting GRI compliant data easier and faster by simply building an add on to software companies are already familiar with.
Have CSR department become redundant? Not in the traditional sense, but it’s time to integrate sustainability, which means putting sustainable principles into every facet of business operations.