The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our coverage, click here. Michael E. Porter and Mark R. Kramer arguably popularized the concept of shared value in their Harvard Business Review article earlier this year entitled, Creating Shared Value. They define it … Continued
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
By Jeff Klein As reflected in the first post in this 3-part series on Stakeholder Engagement Marketing, underlying all business is the opportunity to cooperate for mutual and collective benefit, and at the heart of a conscious business resides deeper purpose that inspires and engages its stakeholders and aligns their aspirations and intentions. When we … Continued
United Airlines just announced that Flight 1403, scheduled to take off today, Monday November 7th will be powered by Solazyme’s algae-derived biofuel. This will be the world’s first commercial biofuel powered flight. The flight’s routing, from Houston to Chicago is significant in several ways. First, the departure from Houston can be taken to symbolize a departure from the oil-based economy that Houston has long been an icon of.
Jeans from Levi Strauss & Co. just got greener. The company has had its eye on the CSR ball for several years and, having completed a carbon and water footprint of the jean manufacturing process, has now begun working with suppliers to reduce the impact of its product. The company determined that one pair of jeans … Continued
Last week at the 2011 Net Impact Conference, many attendees were questioning certain operational aspects of the conference. In an effort to better understand the decision-making behind the event, I asked Maggie Davies, Net Impact’s Deputy Director, to shed some light on these issues. Immersed in post-conference wrap-up, Davies made some time to answer me via email. Here’s what she had to say:
Best Buy CEO Brian Dunn wrapped up this week’s BSR conference with a commitment to helping consumers save on energy at home – a great step toward tackling the company’s “scope 3” carbon footprint, as well as good customer management. Specifically, the company will pilot “learning centers” at three Best Buy stores as well as a … Continued
BSR, led by President and CEO Aron Cramer, held a media event announcing the results of a global business survey poll that reveals sustainability, in fact, ranks highly within companies’ core strategies and operations.
With a defined strategy and targeted resources, nonprofits can make social media work for them. Here are some quick tips if your organization needs a nudge to start using social media, or just wants to take it to the next level.
One of the visual clues that attracts a customer to a product is the packaging. It is also packaging that sets apart drugstore brands from luxury brands. Packaging technology, design and manufacture are a billion dollar industry in their own right. It is also one of the most polluting processes there is – most packaging … Continued
We all know that Occupy Wall Street grievances vary from location to location and individual to individual, but it’s safe to say that the general beef is irresponsible, unethical corporate behavior consolidated into a dangerously small sphere of political and economic influence. Does GRI make a difference? And more importantly, is it making it fast enough?
The car rental market is one market that is constantly getting greener, offering a growing number of green services from the newest electric cars to car sharing programs. Yet surprisingly, none of the major car rental companies, until now, have published a sustainability report. Well, that was true until last week when Enterprise Holdings (which … Continued
The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our coverage, click here. At the 2011 Net Impact Conference in Portland last week, representatives of a range of brands expounded upon their sustainability efforts. While conferences are often a chance for companies to tell … Continued
Last month, Google announced plans to invest $5 billion in an undersea transmission cable that will give a tremendous boost to wind energy development along the eastern seaboard of the United States. Called the Atlantic Wind Connection, the cable, at roughly 350 miles long, will act as a energy highway, connecting wind farms (as they … Continued
Impact investing has the potential to change the world. By driving more money and investments into green businesses, the field stands to facilitate the needed transition in the global economy to a more sustainable, regenerative one. Recently, I attended a talk by Murray Clay, of the Ulupono Initiative. Ulupono has been billed as the only … Continued