Alex Bogusky doesn’t rest for a minute. After advocating for Proposition 37 and making “The Real Bears” video for the Center for Science in the Public Interest (CSPI), he’s back in the news again. This time with an ad he did for SodaStream, the maker of home carbonation systems. The ad was rejected in the UK because it constituted “denigration of the bottled-drinks market.”
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Trust Across America has led an ambitious effort to describe what is causing trust to break down and how to rebuild it. This group has screened 2,500 publicly-traded companies and has identified the ten it considers most trust-worthy. Their work gives us great examples to learn from, but does not help us diagnose and fix the problems faced by the companies who lag behind.
A Seattle-based law firm has filed suit against Dole Food Company for making proclamations about corporate responsibility while sourcing bananas from an environmentally destructive supplier in Guatemala.
The lawsuit, filed on Nov. 13, 2012, claims that despite Dole’s best efforts to convince consumers of its social and environmental responsibility, the company knowingly purchased 290 million pounds of bananas from a Guatemalan plantation whose operations have destroyed wetlands and poisoned water sources with pesticides.
The Hertz Corporation and Liberty Tire Recycling recently teamed tup to launch the first nationwide tire recycling program in the U.S. car rental industry.
U.S. Humane Society undercover investigators take enormous risks, even possible prosecution, to bring to light unsustainable farming practices.
A new Friends of the Earth campaign published a report that focused on tin mining in Indonesia, and calls out Samsung and Apple for their supply chains.
The San Diego Zoo is embarking on a new solar EV charger project consisting of five charging stations powered by ten photovoltaic canopies totaling 90 kilowatts.
Net Impact rolls out the Small Steps, Big Wins Campus Challenge, an experimental campus competition that will change the way students look at these seemingly overwhelming problems.
This month Consumer Reports came out with a “Naughty and Nice” list that focuses on what companies succeeded and failed. We have our own CSR Christmas list.
Giving Tuesday is an initiative that seeks to bring together individuals and companies to rethink what it means to participate in this annual giving season.
Andrew Winston, co-author of Green to Gold, who also advises some of the world’s biggest companies on environmental strategy, offered a very clear picture of the present and future challenges that every company should consider.
The rise of conscious consumption clashes with the reality of Black Friday. But where’s the futureproof brand innovation that proves a better way forward?
One could argue that the marketplace is become more democratic than it’s ever been. All of the awareness that the Occupy movement brought forth, might just be ready to “trickle down” into the marketplace.