This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Kraft Uses Stakeholder Engagement to Achieve Zero Waste in 36 Plants

Achieving zero waste seems to be the biggest goal with many food companies. Coca-Cola has done it. Kit Kat has done it, and now Kraft is following their footsteps. The company recently announced that it sends no waste to landfills in 36 of its manufacturing plants in 13 countries. Kraft has been steadily working towards building … Continued


Video Tour: Abu Dhabi’s Zero Carbon, Zero Waste Masdar City

Among the highlights of last month’s trip to the World Future Energy Summit  was a tour of Masdar City, Abu Dhabi’s living laboratory in sustainable development and what is held out to be among the most sustainable cities ever built (at least in the modern sense).   Masdar City has progressed significantly since my last … Continued


Occupy Wall Street Goes Virtual, Targeting Apple through Petitions

Apple, a company that has fans like no other company, is facing now a public uproar with two petitions against the company that have managed to collect more than 200,000 signatures in just couple of days. The first, on calls Apple to “protect workers making iPhones in Chinese factories,” and the second, on SumOfUs, asks the company to “make the iPhone 5 ethically.” This new wave of online activism brings up the question: Is the OWS movement after Apple?


Monsanto’s Foray Into GMOs Goes Into the Weeds

As many critics have long maintained, the proliferation of genetically modified crops would eventually lead to the proliferation of herbicide-resistant superweeds. Hence, we now have a dangerous escalation of chemical warfare in the fields from which our food is being harvested. The “new” herbicide 2,4-D that Monsanto’s latest corn will be resistant to, is actually one of the two active ingredients in Agent Orange of Vietnam War infamy.


How Social Media Really Can Produce Social Change

Across the digital universe, brands are asking consumers to click for the good of the planet. Many social media-driven initiatives are naturally intended to build greater awareness of the brand’s own social responsibility positioning. But in asking consumers to create, vote, like, pledge and share online, can these tactics actually foster a change in attitude or even behaviour? Can social media help build a more sustainable society, one campaign at a time?

Economic Prosperity vs. Environmental Stewardship in China

By Amadou M. Cissé, EMBA 12, Robert H. Smith School of Business, University of Maryland A few days ago, on my way home I was listening to NPR and I heard about yet another chemical spill in a river in China.  It turns out that seven people had been detained in connection with the toxic … Continued

Community Planning Projects and the Importance of Stakeholder Engagement

By David Jaber When working for more resilient communities or responsible businesses, one pattern that emerges is that they are more process oriented than results-oriented.   This comes across perhaps most clearly in larger-scale planning projects, where a vital piece of the work revolves around stakeholder engagement. As an illustration, a proposed residential/entertainment/hotel complex in … Continued

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Susan G. Komen Puts Politics Before Purpose, then Backsteps

Update: Susan G. Komen responds to outcry from supporters and reinstates funding to Planned Parenthood. On January 31, the Susan G. Komen for the Cure Foundation (SGK) pulled its grant funding from Planned Parenthood ending a partnership spanning several years and sparking a firestorm of controversy and backlash. With one murky policy decision as its defense, SGK did … Continued


Moving Beyond Green: The Rainbow Within CSR

Are people who care about CSR all only focused on environmental issues? It is important to investigate further what are the values that people care most about in corporate performance.


Is Novo Nordisk Really the Most Sustainable Company in the World?

Last week Novo Nordisk, the Danish pharmaceutical firm was ranked number one on the Global 100, a leading sustainability ranking. How do you actually determines which company is the most sustainable one in the world? Is Novo Nordisk really entitled to be awarded with this title, at least for 2012?


The Best of Opportunity Green – Sustainability Goes Mainstream

In case you missed one of the top sustainability events of the last year, The Best of Opportunity Green created by the team at provides a number of actionable quotes from the thought leaders that attended the conference. Piloted by co-founders Karen Solomon and Mike Flynn, Opportunity Green works to “inspire a collaborative culture of new thinking and unconventional ideas that push … Continued

Detroit artist Belozro's painting "The Rebuild" depicts the American auto industry working together to create a new future. What better way to get people Imagining the ways we can work together to build a new Detroit?

Fundraising for Social Marketing Campaigns?

Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as an element of any social marketing campaign is a consideration that should not be overlooked. Many social marketing campaigns are developed by nonprofits and governmental organizations that recognize the value of the … Continued


LA’s Transition to a Greener Economy

Our economy – and thus, our lifestyle – is firmly entrenched in the infrastructure that surrounds us and how we use it. This makes it extremely challenging to change how we live. At the VerdeXchange Conference in my home city of Los Angeles last week, I was pleased to encounter a group of individuals from government organizations and the private sector coming together to figure out how to transition Los Angeles to a greener economy. Even as a resident working in the sustainability field, I was surprised to learn about some of the work being done to green the city’s most carbon intensive and highly polluting facilities, operations, and infrastructure.