Marketing today is expected to not only create value by making products and services desirable, but also to nurture purpose brands that can better the world with shared value strategies.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Two advocacy organizations that fought for GMO labeling in Vermont have announced they plan to intervene in Big Food’s suit against Vermont. And others are finding their own ways to support the state and its anticipated legal bill.
Walgreens is now considering moving the company’s headquarters to Switzerland to lower its tax bill. How does this jive with the company’s sustainability claims?
Greenpeace is an expert at raising awareness about critical environmental issues but the organization is not infallible, and it may have picked a loser with its latest target: the Lego Group. Last week, Greenpeace accused Lego of “keeping bad company” by renewing its longstanding brand co-promotion of Royal Dutch Shell LEGO® playsets.
n their very first Social Innovation annual update, eBay has successfully demonstrated their commitment following a series of goals they made last June to fuel shareholder value and pursue a three-year long-term series of objectives to create positive societal and environmental change.
SPECIAL SERIES: Setting The Standard
Tastes great. Less filling. Tastes great. Less filling. Like the beer advertising campaign that ran for more than 30 years, manufacturers of greener products are debating whether customers want them to “label the greener products” or “share the eco-data.”
Co-developed by SunWize Technologies and Blue Renewable Energy and installed on the backstretch of the famed raceway, the 9-MW solar farm is the largest PV installation at any sporting facility in the world.
SPECIAL SERIES: Sustainable Seafood
The truth is that leading companies could be doing a lot more to drive supply chains in the right direction other than just committing to buy better fish.
How can nonprofit organizations seeking skilled volunteers and individuals with just the right expertise find each other? LinkedIn and volunteer engagement network VolunteerMatch aim to solve this challenge, announcing last month that the two organizations will partner to make it easier for nonprofits to successfully recruit experienced volunteers and board members.
Senior Program Officer Kristen Scheyder describes the Citi Foundation’s efforts to increase investment in CDFIs (community development financial institutions) through a joint project with Aeris, the information service for community investors.
Looking to avoid onset of a “bust” in the renewable energy sector, 302 U.S. businesses and associations have sent Congress a letter urging passage of the EXPIRE Act, which would extend key clean energy tax credits.
Cement manufacturers have been reducing CO2 emissions. Deploying waste heat recovery (WHR) technology can spur additional reductions, as well as lower costs substantially and enhance their competitiveness, according to a report from the International Finance Corp. and Institute for Industrial Productivity.
It’s always tricky to ask: Why now? But, as recent research shows, not asking may prove even more costly. To get your mind going this Friday afternoon, we gathered up five reasons businesses should care about climate change — not tomorrow, not next year, but right in the here and now.
The Cradle to Cradle Products Innovation Institute recently commissioned Trucost, a leading global environmental data and insight company, to determine the value of C2C certification for companies. The result is a 145-page report in which Trucost presents its analysis of 10 C2C-certified products from different companies (and industries), including Aveda, Desso, Ecover, PUMA, Shaw Industries, Steelcase and Van Houtum.
The total natural capital cost of plastic used in the consumer goods industry is over $75 billion a year, a report by the U.N. Environment Program finds.