This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Sustainable Business Practices at Best Buy: Recycling and Upgrading

By Amanda Kidd For a company that has a fifth of the total consumer electronics market under its belt in the United States, Best Buy has surprisingly placed sustainable and environment-friendly business practices over thoughtless growth. The largest retailer of electronic products in the US has taken this bold step by announcing its commitment to … Continued

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Are Chevrolet’s New Carbon Offsetting Projects the Best CSR $40M Can Buy?

Chevrolet announced on Friday it is helping support 16 carbon offsetting projects across America – from biomass to wind turbines – as part of its commitment to spend up to $40 million on reducing 8 million tons of carbon over the next five years. This offsetting goal, which the company announced last year, is based on the estimated emissions from … Continued

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Trick or Tag for UNICEF

Last week, UNICEF’s Kelli Peterson and Microsoft’s Robin Lanahan described their mobile tagging and cause marketing journey at PSFK’s San Francisco Conference.

Neoclassical Neanderthals in Economics

3p is proud to partner with the Presidio Graduate School’s Macroeconomics course on a blogging series about “the economics of sustainability.” This post is part of that series. To follow along, please click here. By Maggie Winslow Neoclassical economics envisions a Homo Economicus who is, among other things, independent, selfish, and self-centered.  The selfish acts … Continued

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General Motors Makes the Business Case for Recycling

General Motors has become a great example of the business benefits for recycling. The company announced that last year, they recycled 92% of all waste generated in their manufacturing plants around the world. This has created a lucrative side business of scrap dealing which has helped keep them afloat during the recession. Sustainable Business writes that … Continued

Is Craft Beer’s Move to Aluminum a Dirty Choice?

Craft beer is considered by many to be one of the leading green industries in America right now.  High costs have inspired them to treat their own waste water, ship across the country by rail, and reclaim heat from boiling tanks for use elsewhere in the brewing process.  Support from craft beer drinkers has also given them the freedom to grow their own hops and move to more expensive organic ingredients.

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Mattel Says Yes to Greenpeace, No to Rainforest Destruction

Last week, Greenpeace made another impressive victory in its ongoing battle against paper company Asia Pulp and Paper (APP). After a four month Greenpeace campaign, Mattel, the largest toy company in the world and maker of the famed Barbie doll line announced a new paper policy. One of their decisions was to direct their printers … Continued

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The Seven Obsessions Behind Method

Method emerged as a strong competitor to established CPG giants in 10 years. From scrappy startup to a $100 million brand, Method grown due to seven obsessions.

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Ads on SF Commuter Line Promote Driving

While riding San Francisco’s commuter train (BART) the other day, I was struck by the seeming incongruousness of the signs on adjacent walls. Closest to the door was the brightly painted “Bike Space,” BART’s designated bike priority area where even strollers and luggage take a backseat to cyclists. Just a few seats over was a huge poster advertising a nearby mall, which to its credit made clear it was accessible by BART, but also attempted to lure shoppers with a free $15 gas card as a reward for spending “$150 or more within seven days!”

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Nell Newman of Newman’s Own Organic and Six Reasons To Buy Local Food

Buy Local is an emerging American mega-trend driven by consumers discovering how their purchasing power can create local jobs and community solutions. The farmer’s market is the tip of the spear of the Buy Local movement. The USDA reports that the number of farmer markets has exploded from less than 2,000 in 1994 to over … Continued

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Patagonia Asks Its Customers to ‘Buy Less’ and Boosts Customer Base

Asking your customers to buy less of your product is never a good sales strategy but that is exactly what Patagonia is doing. As the California-based company opens its first flagship store in London‘s Covent Gardens it has also teamed up with eBay to create the Common Threads Initiative. This campaign aims to encourage customers … Continued

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Is Less More? New Marketing Metrics in the Age of Environmentalism

Interestingly, according to Robert Putnam, Harvard professor of public policy, happiness is determined by social interactions. Putnam reports for various reasons a person with less social connections has more chances of dying or being locked in a poverty trap.  As social animals, people crave context and acceptance, and without it we’re miserable.

Aftermath by Lawrence E. Joseph

Marketing 2012 = Global Disaster or Sustainable Opportunity?

In the wake of the sobering ten-year anniversary of 9/11, I am reminded of what can shift because of a  global tragedy.  Ironically, unintended positives arose from the burning ashes of southern Manhattan.  Our national nightmare united many among the world and helped unify a divided nation in an unprecedented outpouring of compassion and support.

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Is US Manufacturing Ramping Up Again?

A recent article in Harvard Business Review suggests that the stage is being set for a resurgence of manufacturing in the US. This is primarily due to rising Chinese wages. This pattern has played out around the globe with Japan for example, which used to be the low cost supplier, giving way to Mexico, which … Continued

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The Next Generation of Eco-Labels: Finally Influencing the Purchasing Decision

If you’re car shopping next month, you may come across the most user-friendly and informative eco-label ever designed. For 2012 model year cars, carmakers will have the option to place the EPA’s new Fuel Economy and Environment labels in car windows. Then starting next year, labels will be required on all 2013 model year vehicles.