This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Sungevity: Jump-Starting the Sustainable Marketing Revolution?

Every time I turn on the radio these days, I hear Sungevity advertisements that, “Solar is not just for environmentalists anymore!” Instead, the Oakland-based photovoltaic leasing company invites prospective customers to “Join the Rooftop Revolution” by saving money, not the earth.


Building the Case for Building Trust: A Historical and Current Perspective

Trust is thought of as a form of social capital, which can be considered the emotional or psychological equivalent of financial capital. When trust is abundant and we invest our time and efforts in continually building it, we can gain great emotional and financial returns. However, when trust and confidence are nonexistent and our relationships are emotionally bankrupt, the results can be catastrophic.

Image courtesy of Karen Honeycutt

Quantifying the Shark Fin Market: A Perspective on Wiping Out a Species

Having just returned from a diving trip to the Galapagos Islands, the news that California may soon join Hawaii, Washington, and Oregon in banning shark fin soup was a pleasant surprise. The Galapagos are the site of some of the earliest research about evolution and they are also a designated a protected marine reserve (although … Continued

Haute-Couture CSR: The True Cost of Luxury is Not on the Price Tag

London Fashion week kicked off last Friday and the New York Fashion week is going on this week. Every designer that matters is showing off their fall/winter collection and every critic, celebrity and retailer is taking note of runway trends within this tiny microcosm. It might be tiny but this mostly ethically callous microcosm is … Continued

Video Interview: Closing the Loop on Food Packaging

Waste from food packaging is a tough sustainability nut to crack.  The materials are often contaminated and therefore difficult to recycle, and return-logistics are messy and expensive.  However, with determination and supply chain partnerships, it is possible.  In this interview, Harv Singh of Whole Foods Market talks about how St. Benoit yogurt has successfully obtained … Continued

“Dolphin-Safe” Tuna Label in Jeopardy

Oh dolphins. So smart and cute and playful, they’re like the labradoodle of the sea. Sure, some may consider them to be the honey badger of the sea with their ravenous and unquenchable thirst for murder, but they also provide so many college girls with the perfect tattoo image. Whichever way you feel about dolphins, … Continued


Video Interview: LoudSauce, Advertising for a Cause

Although advertising is being transformed by social media, such new technology holds less than 5% market share. Traditional advertising methods such as TV, billboards and posters still dominate for now. But what if you could team up with other people to buy TV ads, billboards or posters to support causes you believe in? LoudSauce is … Continued


Method to Make Bottles From Pacific Garbage Patch

Method, the makers of home care and personal care products, call themselves ‘people against dirty.’ “Whether it’s fighting grime on the kitchen floor, taking out the toxins in the shower or pummeling the bad stuff floating in the world, we are people against dirty.” It would seem that, according to company co-founder Adam Lowry, they … Continued

How Close is Wave Energy to Market?

Anyone who has watched waves lining up from a high point near shore can imagine the incredible potential of wave energy. Last week at the Asia Pacific Clean Energy Summit and Expo in Honolulu, Carnegie Wave Energy Limited presented its progress in this field. Carnegie is an Australian company (one of only 2 publicly traded … Continued


Carbon Disclosure Project Report: More Progress, More Hype

What do Amazon, Apple, Berkshire Hathaway and the Bank of China have in common? They are all large companies refusing to respond to the Carbon Disclosure Project’s (CDP) request to disclose their emissions. Unlike them, 404 global large companies replied to the questionnaire sent to them this year by the CDP, on behalf of 551 … Continued


Scottish NGO Maps Urban Greenspaces

People living in cities so often get ‘concrete fatigue’ that the need for urban greenspaces is growing. Locating an ideal area close to where they live has gotten easier with Greenspace. Greenspace Scotland has recently gathered data about parks, play areas, playing fields and gardens from 32 local authorities all over the country. They have … Continued

Video Interview: The Power of Daily Positive Actions

Doing the right thing is hard. From sticking to a daily exercise routine to starting a company, we can all use a pat on the back to fuel our good intentions. One of the start-up companies at SOCAP 2011 is empowering people to make daily positive actions large and small. In this interview, Veer Gidwaney, … Continued