Games are emerging as a high potential marketing path to reach consumers who increasingly ignore traditional advertising in their search for smart, healthier and greener product solutions. This opportunity exploded in 2010 with 53 million US internet users playing a social online game at least once a month. Current projections are for the social game … Continued
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Last month, Newt Gingrich-trained spokesman for anti-global warming forces, Mark Morano, announced on Fox TV the “collapse of global warming science.” And he’s got legions reiterating his message. According to Morano, 7 of 8 lobbyists on global warming are now “anti-action” lobbyists.
This article offers insight into how some corporations are fueling US unemployment rates by increasing the hiring rate of legal and illegal immigrant workers, subsequently reducing the American workforce. This practice contradicts with major corporations who subscribe to CSR best practices which involve “a way of managing a business by considering the impact of activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.” With rising unemployment rates, an increasing population, and shrinking workforce we have to assess the role of corporations in economic stabilization and sustainability.
On September 1, PwC announced that they retained sustainability expert Andrew Winston as an independent Sustainability Advisor. Winston is the founder of Winston Eco-Strategies, the author of Green Recovery, practical advice for companies implementing environmental initiatives in order to weather difficult economic times, and the co-author of Green to Gold, the international best-selling book of lessons … Continued
Japan’s Ministry of Trade and Industry announced it will invest as much as 20 billion yen ($260 million) to build a pilot offshore wind project comprised of six, 2-megawatt (MW) floating wind turbines off the coast of Fukushima to rebuild the region’s energy infrastructure.
Deciding to operate in sustainable and socially responsible manner is one thing, but for many companies, knowing how to achieve that goal is quite another. That’s why the OECD’s “Sustainable Manufacturing Toolkit” is a useful place for businesses that are serious about implementing sustainability measures to start. It helps answer the age-old question: What do … Continued
On Wednesday the Global Forum had an international gathering of business and political leaders in a unique virtual workshop-style discussion which focused on ways to create sustainable, profitable business growth around the world. The 2-hour meeting organized by the Carbon Disclosure Project (CDP). The meeting took a realistic tone, bridging long-term vision with existing challenges. First, … Continued
Craig Newmark is a self-professed nerd, an ingenious, committed philanthropist and a wry savant. He founded craigslist in 1995 as an email distribution list for friends, featuring local events in the San Francisco Bay Area. The service became web-based a year later; it fast expanded into other classified categories and U.S. cities. Today, it covers … Continued
The border city of Mexicali will be home to Mexico’s first integrated solar power system and manufacturing plant, Baja Sun Energy SRL announced Monday The company will invest more than $500 million over the next four years to build a Concentrated Solar Power (CSP) manufacturing plant, itself powered by a 10-megawatt (MW) solar farm.
A new market report estimates that the global organic cotton market will increase 20 percent in 2011 to an estimated US$6.2 billion value. That total will increase to US$7.4 billion next year.
H&M has recently overtaken Walmart as the biggest buyer of organic cotton. The global market for organic cotton grew by 20% and H&M used more than 15,000 tonnes of it in 2010 – an increase of 77% compared to 2009. This is great news for organic cotton, but H&M needs to make many more improvements … Continued
As SOCAP 2011 – a conference focused on “accelerating the flow of capital to social good” – drew to a close last Friday in San Francisco, there was a prevailing sense of optimism and opportunity. Here are 7 hot topics people were discussing in the halls and along the breezy Bay side Fort Mason conference … Continued
By Ayesha Barenblat, Dir, Stakeholder Collaboration, BSR Over the past decade, NGO activity has been shaped by the spread of democracy and the rise of the internet opening up societies. This spurred an expansion of all types of NGOs that enjoyed support from northern governments and unfettered trust from the public. In particular, we saw the … Continued
An upcoming business plan competition hosted by The William James Foundation provides mission-driven entrepreneurs an opportunity to compete for investment dollars, as well as many other prizes. Exclusively for mission-driven entrepreneurs, the competition’s volunteer judges (including yours truly!) provide feedback on entrants’ business plans. The William James Foundation’s Sustainable Business Plan Competition offers a total … Continued
A week ago, the renowned Burning Man festival raged in the Black Rock desert of Nevada. More than 50,000 people from all over the world gathered as a community and built a city for a week. The prevailing spirit of the event is self-reliance, civic responsibility, creativity and a purposeful absence of commerce. The very … Continued