About 10 years ago, I wrote an article about the role brands could play in driving social responsibility. My argument was that social change was needed on a massive scale, but that the institutions that had addressed societal ills in the past — government, religion, education, even the family — were no longer trusted. Therefore, brands were the only forces capable of changing human behavior.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Last week Sprint announced a long term plan on how the cell phone carrier will handle the handsets it sells from product design to the end of their use.
In a move that illustrates how quickly the parameters of sustainability are evolving, the company Be Green Packaging, LLC is moving ahead with plans to manufacture its compostable food packaging products in South Carolina. The company has purchased a factory in Ridgeland, and the operation will focus squarely on the company’s triple bottom line strategy. … Continued
A GreenBiz article asks, “Can a company take on sustainability initiatives — and promote their green credentials — while also lobbying behind the scenes to halt, slow or weaken environmental legislation?” That question is one that the 43 major companies on the board of the National Association of Manufacturers (NAM) need to answer. NAM, the … Continued
By: Kate Shaw Capitalism, as we currently understand it, is failing and has been failing for some time. Just as we adapted our wings, we need to adapt our understanding of capitalism and the framework within which it functions. First we assume that the last several decades have viewed capitalism as it is defined by … Continued
Produced by Penina Eilberg Schwartz and Amy Benziger The following audio interview is the first of a series brought to you by the HUB Bay Area – a 3p partner. The audio is produced in partnership with Storycorps. [soundcloud url=”http://soundcloud.com/hubbayarea/hub-stories-rippleq-storycorps”] Listen to Ripple Q founders talk about how their company will revolutionize workplace culture via … Continued
Farmville, the widely used Facebook game, is moving players’ hands off the computer keyboard and into some real, non-virtual dirt this summer. On June 13, Farmville’s top winning competitors will have the opportunity to travel to Farmville, VA and plant a real fruit orchard. The creation of this new orchard is to acknowledge the branded … Continued
Among the developments this week at Chevron’s raucous annual shareholder meeting—some surprising, some not so—was the oil company’s continuing refusal to settle an $18 billion lawsuit over oil pollution in Ecuador. A letter from New York state comptroller Thomas DiNapoli and several investor groups urged Chevron to settle case, which has dragged on in various … Continued
Kohl’s released its first CSR report this week, which highlights its sustainability accomplishments in 2010. One of Kohl’s biggest achievements is in its use of renewable energy. The department store chain is the “largest single retail host of solar electricity in North America,” according to the report. In 2007, Kohl’s entered a 20 year power … Continued
This post originally appeared on alrroya.com By: Ron Robins When I started my career as an investment analyst in 1970, the idea that a company’s environmental and social activities would be important in helping predict its future financial and stock performance was seen as largely irrelevant. Well, not anymore! Inclusive of governance issues and abbreviated … Continued
In September of last year, the Dubai Chamber of Commerce launched a CSR label to increase the profile of responsible business. The idea behind the label is to allow the companies to grow internally and to take their CSR practices to the next level through self evaluation and then as the next step, to provide evidence … Continued
We know a lot about the sustainability performance of about 5,000 large companies. We know something about the sustainability performance of another 16,000 smaller companies and organizations. But, our world economy includes millions of economic entities. How can we get data on their social and sustainability performance?
This article first appeared in Huffington Post By: Marc Stoiber I’m a creative director with a passion for innovation, brands and sustainability. When I write, it tends to be on topics that touch on all three. It’s a fascinating space, with no shortage of inspiration. So I was a bit surprised to get a note … Continued
SC Johnson announced earlier this week that it will purchase 100 percent sustainable palm oil by 2015. The company uses palm oil in many of its household cleaning products as a stabilizer. Palm oil is grown on huge plantations in tropical regions, and is in 50 percent of all consumer goods. Approximately 85 percent of … Continued
Last week Intel released its tenth annual CSR report, 2010 Corporate Responsibility Report. While earlier this year we reported on Intel’s large purchase of renewable energy credits and innovative algae biofuel project, the five-year numbers in the report show ups and downs in several areas. 2009 was a tough year all over and business at … Continued