One of the key elements of a futureproof brand is design. Not a logo, not a color palette, mind you. But design that humanizes technology and enables us to communicate with the brand on a visceral level. This is intuitive design. And it’s absolutely essential to any brand that is innovative and forward-looking. After all, … Continued
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Like the little engine that could, or the middle aged rock star that, after twenty years of struggling in sleazy dives has suddenly become an overnight sensation, solar power, has finally arrived and is good to go, in many places, without subsidies.
Start with a sustainable model and then find a product made from safe materials that will fit your goals. Locking yourself into a specific product can lead to an unsustainable determination to force-fit it into green credentials.
“Retail Sustainability Report” is not just a summary of the retail industry’s progress towards the industry’s evolving sustainability objectives. It is also a great guide for CSR professionals. Its main value derives from identifying a class of top-performing retailers and comparing their characteristics with those of all of the retailers. By doing so it shows readers what actually works and what doesn’t work when it comes to practicing CSR.
Salesforce, the software-as-a-service company that Bloomberg Businessweek recently called “a cloud computing king,” announced last week that it is “committing to work to steadily increase the amount of renewable energy we use in our data center operations, to reach our goal to be fully powered by renewable energy.”
Today Nestlé releases its annual “Creating Shared Value” report, which promises to ramp up work in three main areas: nutrition, water and rural development.
Creating shared endeavors among corporate networks provides flexibility for people to choose and respond to pressing issues in their community, while being part of a global movement.
Look at the history of ethical brands, and you often find the same story, in which the nifty newcomer gets gobbled up the incumbent giant. The Body Shop by L’Oréal, Innocent Drinks by The Coca-Cola Company, Green & Blacks by Kraft – have you ever heard of a merger that was really a meeting of minds? Ecover and Method may be the first.
Shell’s latest report, praised on business and environmental websites, as well as by Amory Lovins of the Rocky Mountain Institute, predicts we are headed for a carbon-free future even as it invests heavily in natural gas projects.
Tom’s of Maine just unveiled a new reporting initiative that they are calling their Goodness Report. Tom’s, which states that “sustainable practices are a priority in every aspect of our business,” suggests that goodness, for a company like theirs, rests on three pillars, namely: healthy goodness, human goodness and environmental goodness.
With 7 billion mouths to feed, and at least 1 billion of them empty, it’s astounding that 30 to 50 percent of food produced globally is never consumed.
Can corporate social responsibility (CSR) in India have a central role in the transformation of this dynamic yet challenged land? At a macro level, India’s transformation has been an impressive and inspiring story the past decade. Visiting the country recently, I could see why India has become a hub of innovation: at a core level, … Continued