While some prospects may be eager to support “green” initiatives, many skeptics will immediately put their guard up when faced with such proposals. Whether you try to appeal to them through logic or emotion, unless you know how to approach them, their instinct will be to reject your offer. This article explores the fundamental reasons why these people resist and how you can adjust your message to help them lower their defenses and consider your offer with an open mind.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
When it comes to conflict minerals, Nintendo is nothing but disruptive innovator, and actually seems to be lagging behind most other electronic companies. So how come such an innovative company is so behind when it comes to conflict minerals? And no less important – to what degree the sustainability factor, in this case acting responsibly on conflict minerals can be a disruptive force, or in other words can it disrupt the disruptor?
There is a strong correlation between brand strength as measured by the Brand Finance Brand Strength Index and sustainability as measured by CSRHub’s metrics engine.
You don’t have to have great wealth or celebrity cachet to make a difference. Everyday leaders can see change happen in their lifetime by mobilizing others, by connecting to causes that are personal to them, and by using their influence to inspire others.
Senators McConnell and Cornyn warn NFL, NBA, NHL, NASCAR, PGA and NBA, not to help publicize Obamacare, warning against potential brand damage.
As more wastewater treatment facilities convert food waste to biogas, garbage disposals could have a big part to play in creating renewable energy.
IKEA will nearly double the number of U.S.locations where EV charging stations are available, from nine two years ago to 17 by the end of this summer.
Once lost, can businesses ever recover trust in their brands? The days when companies could control their products’ and brands’ messaging are long gone. Thanks to social media, the opposite is now often true, and in fact, consumers are exacting their feelings and attitudes about brands with a vengeance.
Robin Connell, Manager, Sustainability Programs at Del Monte Foods, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
LEGO’s new offshore German wind farm will give it a competitive edge as the global WindMade nonprofit, founded and sponsored by Danish wind turbine company Vestas, has just launched a new WindMade Product Label.
SPECIAL SERIES: EOS Climate: The Refrigerant Revolution
With President Obama and Chinese President Xi Jinping agreeing, during their first-ever summit, to work together to phase down hydrofluorocarbons (HFCs) under the Montreal Protocol, refrigerants remain very much in the environmental spotlight.