This post uses the four cardinal P’s of marketing – Product, Price, Place and Promotion, to encourage public officials and the resident population to pursue investment in (and thus ownership of) the accommodations sector of Hawaii’s visitor industry, and to convince visitors to support the effort by patronizing locally owned visitor accommodations establishments.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Well gang, though rumors have flitted about from time to time over the past few months, I’m excited to officially bring big news to 3p’s readers and partners. After months of increased collaboration, TriplePundit will be merging fully with Sustainable Industries. Although you won’t see any major changes for some time, our long term plan calls … Continued
In 2006, Blake Mycoskie started as a shoe company. He also started a movement. Well, at the very least, he trademarked a movement: One for OneTM. Having witnessed extreme poverty during a trip to Argentina, Mycoskie was inspired to start a footwear company in which, for each pair of shoes sold, he’d donate a new pair to a child who, like so many he met in Argentina, is in dire need of shoes. TOMS was born.
Along with population growth, excessive consumption is our society’s greatest threat, and the constant stream of manipulative messages permeating our consciousness is only making matters worse.
Environmental NGOs have often been perceived as anti-business, anti-growth, tree-loving, bunny-huggers. However, they have evolved to become organized, structured and strategic. Instead of always standing outside with protest signs, NGOs can actually work with companies to help implement their CSR initiatives. This is happening more commonly than previously imagined. Watchdog organizations not only put the … Continued
In many ways, a company is only as green as its supply chain. But how in the world do you control that? Not an easy question to answer, but a good place to start would be measuring the footprint of your supply chain as it currently stands. After all, what gets measured can be managed.
Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your online status without being inundated by organizations promoting their issue. Clearly there are many differences between a corporate giant like Pepsi and a non-profit, the causes they are advocating being one of them.
GRI recently released a report on why sustainability reporting is important for listed companies. At a recent event hosted by the Shangai Stock Exchange, they observed that all State Owned Enterprises in China must produce reports. As a result, China has seen a huge increasing in reporting in the private sector as well. The Shangai … Continued
According to the EPA, ground-level ozone and the smog it helps produce is responsible for human health problems such as emphysema, asthma, bronchitis, congestion, chest pain, premature heart attacks, and overall, reduced lung function. So if ground-level ozone is so harmful, why did U.S. President Barack Obama let the oil industry off the hook last month by allowing them to delay complying with increased standards?
Microsoft says it “aspires to be more than just a good company—it aspires to be a great company.” The company’s latest step in this direction is a focus not on products or practices, but on the company’s supply chain. The company announced on Thursday that starting in 2013 it will require a cross section of … Continued
“… people are being persuaded to spend money we don’t have, on things we don’t need, to create impressions that won’t last, on people we don’t care about” – Tim Jackson, Prosperity without Growth I’m sure many people and not just those protesting in Zuccotti Park would agree with this quote. Will it stay like … Continued
Can the fast moving ever-changing fashion world of today become a model for sustainable business in the future? Marketing fashion as a sustainable movement requires astute positioning from an industry that annually grosses $5 billion in the United States alone promoting “fast fashion” that is cheap and disposable.
We need a new economic vision in order to cope with the problems of the 21st century, according to economist Jeremy Rifkin’s new book, The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World. “If we are to put people back to work, curtail climate change, and save civilization from … Continued
Justmeans is launching a new ESG data visualization platform for measuring, managing and comparing sustainability performance platform called Insights. Justmeans is a subsidiary of 3BLMedia, providing content consulting and online news distribution for companies committed to social and environmental performance. The initial launch features companies in the Pharmaceutical, Semiconductor and Computers & Peripheral industries. The platform is said to enable large … Continued
Newsweek magazine released its list of the greenest companies called Green Rankings list today. The list is in its third year and it will evaluate the environmental performance of America’s top 500 largest listed companies. This year, the list will also include 500 international companies as well. The rankings take into account various areas of … Continued