This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Why Communication Should Be at the Heart of Any CSR Strategy

When you get into the nitty-gritty of what your corporate responsibility strategy is and what type of goals you are setting for the future, things can get complicated quickly. How do you know you’re benefiting the community? You need reporting, goals, and most importantly, feedback from the people who are influenced by your company.


Greenpeace’s Shell Hoax: The Aftermath

While the Greenpeace hoax against Shell’s Arctic drilling plans certainly grabbed the attention of many people as well as the media, it’s still not clear how effective it was at moving the needle. No one doubt mastering online activism is at least as important as mastering it offline, but is this hoax activism at all?


New Venture Funding for Carbon/Water/Nitrogen Cycle Instrument Provider

A mix of venture capital firms are taking additional equity stakes in Santa Clara-based Picarro, banking on growing demand for a new generation of scientific instruments that can analyze the origin of and changes in carbon emissions, water resources and a wide range of natural resources, including fossil fuels, food and timber.

Symbolic Rather than Substantive CSR Action to Maximize Financial Impact?

A new paper entitled “Do Actions Speak Louder Than Words? The case of CSR” explores not if CSR affects financial performance, but rather under what conditions. The paper covers the impact of symbolic and substantive CSR actions on the market value of firms. The results as you will see are quite surprising and even a bit troubling.

ford (1)

Sustainability, a Strategic Imperative at Ford

Why sustainability is here to stay at Ford. By looking at the triple bottom line (environmental, social, and economic), we address the “root cause” of issues and make systemic, lasting change.


How Global Warming Is Impacting Stock Prices

Heat waves and droughts magnified by global warming are exacting an economic tax on America’s middle class through higher prices and increased health care costs. Now this global warming tax is hitting the stock valuations of American companies. Global warming’s economic tax hits restaurant stocks The most visible evidence of how global warming could impact … Continued

Department of Defense collaborates on Future of Fuel

How to Choose Your “Fuel of the Future”

The vehicle fleet managers of today are dealing with a far more complicated fueling landscape than ever before, and that can throw an enormous roadblock in the way of companies seeking to improve the sustainability of their operations.


Seals of Approval: Paper Certification Systems

Sustainable forestry practices are at the heart of the North American paper and pulp industry. Thanks to an ever-growing variety of consumer resources, it’s becoming easier to find responsibly sourced office paper you can feel good about purchasing.


Proxy Season 2012: More Requests, More Engagement, More Results

The 2012 proxy season was busy as always – Ceres reported that investors successfully used shareholder resolutions to spur action on corporate sustainability challenges, such as climate change, hydraulic fracturing and supply chain risks.


Big Idea + People + Action = [The Story of] Change

In Annie Leonard and The Story of Stuff’s latest film, The Story of Change, Leonard describes three steps to effect change – a big idea, believers, and action. With the formula, Leonard calls her audience to action.