How can sustainable companies reach the 86% of “consumers who care,” most of whom aren’t moved by stories of gloom, doom, and impending climate catastrophe? Why not try empowerment, efficacy, and fun!
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Twitter is about to launch their initial public offering. This public event has brought new focus to the fact that Twitter’s Board of Directors is all male. When Twitter CEO Dick Costolo was challenged on this issue by Vivek Wadhwa, a Fellow at the Stanford University Arthur & Toni Rembe Rock Center for Corporate Governance, … Continued
Environmental advocates say they are disappointed that General Mills shareholders have rejected a resolution that would have led to the company’s adoption of EPR (extended producer responsibility) practices. But what does General Mills have to say about this idea, and what does it think is the real missing piece in the national recycling arena?
The new Aspirational Consumer Index offers a fresh glimpse into the rise of the Aspirationals, more than a third of the consumers worldwide who are uniting style, social status and sustainability values to redefine consumption. But is the future shaped by the Aspirationals’ sustainable shopping habits necessarily a sustainable one?
Over half of all Americans identify as sports fans, putting the sports industry in a good position to implement and benefit from sustainability initiatives.
Millennials are bringing new values with them as they begin their careers. The careers that appeal to them are about more than just turning a profit. They are not just looking for a steady paycheck: they are looking for a way to make an impact and be a force for good.
The metrics used to measure an organization’s non-financial performance present a churning assortment of evolving standards. At the recent Sustainable Brands “New Metrics of Sustainability” conference, speakers from SAP, Bridgestone Americas and other organizations threw participants a few life preservers to help them stay afloat in the sea of data.
Heather Henriksen, Director, Harvard University, Office for Sustainability, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Divestment from fossil fuels makes a strong political statement, but the markets are not always the right place to make such a bold case. In current economic times, however, portfolios can benefit from such a move while advancing the health of our environment.
A group of 13 CSR leaders recently came together for a pilot program to test a model that would measure the broader aspects of community investment. The pilot study tested a measurement model developed by the London Benchmarking Group (LBG).
CafePress Inc. recently introduced Tfund.com, a new fundraising platform that enables groups, organizations or individuals to fundraise through sales of T-shirts for projects, charitable organizations or events without incurring overhead expenses.
SPECIAL SERIES: Understanding Sustainable Forestry
It’s tough not to feel a sense of sorrow when watching recent images of the California Rimfire, which scorched 370 square miles of the heavily-forested Sierra Nevadas. There is something about a forest that beckons us — an unspoken yet unmistakable connection that runs millions of years into our evolutionary past.
Throughout human history, cultures around the world have recognized the importance of trees to sustaining life. In Old Norse mythology, Yggdrasil, the World Tree, supported the heavens, connecting it with the earth and, through its roots, the underworld. Without it, the world would collapse and life would cease to be. Similar beliefs existed in ancient Siberia and Mesoamerica.