This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Solar Water Pump

Plugging in: Renewable Energy for Remote Villages

Integrating renewable energy into international development projects is exciting, difficult and time consuming – but that has not reduced the interest from the private and non-profit sectors and the engineers, students, and clean-energy professionals that are anxious to be involved in these kinds of projects.

Tel Aviv Protests Aug 2011 (courtesy Wiki Commons)

A New Era of Ethical Leadership?

Olfa Strauss’ experience this summer and how her company handled protests over rising food costs and wealth inequality in Israel will be an enduring case study for other companies in the Middle East that will feel pressure to change their ways throughout a region that demands more accountability and dignity from their leaders.

Subtly Shooting for Sustainability

One of my favorite conversation topics is “how do we reach people who don’t care about sustainability?” For some reason, I’ve often discussed this in the context of hunters and gun owners. To my surprise, someone who could speak very intelligently on this subject presented at the 2011 Net Impact Conference. Adam Morehead runs Legion … Continued


Mountain Riders Alliance: Skiers Founding a Movement through Social Media

How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz created found its ways to the pages of Powder Magazine, the industry standard for hard core skiers, with this article in the January 2009 issue by John C. Davies.

On Kigali's Clean Streets Helmets are Mandatory

Rwanda, a Sustainable Singapore of Africa?

This post is part of a series on exploring Rwanda as part of the International Reporting Project’s Gatekeeper Editor trip. Follow along on our page here. I’ve been in Rwanda for scarcely 24 hours and an astonishing array of contrasting stories and experience has already unfolded.  Upon arrival, I was immediately struck by the compete … Continued


Xerox’s New Citizenship Report – a Great Success Story with No Storytelling

If you’re looking for a company that is constantly adopting to fit itself to the changing times and at the same time makes sure this journey takes the sustainability path, Xerox should be at the top of your list. This company has transformed from a paper products company to a business process and document management company, … Continued

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Facebook Invests in Cogeneration for New Menlo Park Campus

Facebook‘s Menlo Park Campus is all set to have a cogeneration system (aka combined heat and power system or CHP) installed soon with the help of Cogenra Solar. Cogenra is a provider of distributed solar cogeneration systems and renewable energy service solutions. By harnessing the heat naturally created by the system and putting it to good … Continued

Shared Value & Partnerships: The Makings of a Collaborative Economy

The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our coverage, click here. Michael E. Porter and Mark R. Kramer arguably popularized the concept of shared value in their Harvard Business Review article earlier this year entitled, Creating Shared Value. They define it … Continued

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How Does Stakeholder Engagement Marketing Work?

By Jeff Klein As reflected in the first post in this 3-part series on Stakeholder Engagement Marketing, underlying all business is the opportunity to cooperate for mutual and collective benefit, and at the heart of a conscious business resides deeper purpose that inspires and engages its stakeholders and aligns their aspirations and intentions. When we … Continued


United Completes First Commercial Biofuel Powered Flight

United Airlines just announced that Flight 1403, scheduled to take off today, Monday November 7th will be powered by Solazyme’s algae-derived biofuel. This will be the world’s first commercial biofuel powered flight. The flight’s routing, from Houston to Chicago is significant in several ways. First, the departure from Houston can be taken to symbolize a departure from the oil-based economy that Houston has long been an icon of.

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Levi’s to Reduce its Water Footprint With Better Cotton Initiative

Jeans from Levi Strauss & Co. just got greener. The company has had its eye on the CSR ball for several years and, having completed a carbon and water footprint of the jean manufacturing process, has now begun working with suppliers to reduce the impact of its product. The company determined that one pair of jeans … Continued


Behind-the-Scenes at Net Impact 2011

Last week at the 2011 Net Impact Conference, many attendees were questioning certain operational aspects of the conference. In an effort to better understand the decision-making behind the event, I asked Maggie Davies, Net Impact’s Deputy Director, to shed some light on these issues. Immersed in post-conference wrap-up, Davies made some time to answer me via email. Here’s what she had to say:


Best Buy Enters the Home Energy Market

Best Buy CEO Brian Dunn wrapped up this week’s BSR conference with a commitment to helping consumers save on energy at home – a great step toward tackling the company’s “scope 3” carbon footprint, as well as good customer management.   Specifically, the company will pilot “learning centers” at three Best Buy stores as well as a … Continued