Giving Tuesday is an initiative that seeks to bring together individuals and companies to rethink what it means to participate in this annual giving season.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Andrew Winston, co-author of Green to Gold, who also advises some of the world’s biggest companies on environmental strategy, offered a very clear picture of the present and future challenges that every company should consider.
The rise of conscious consumption clashes with the reality of Black Friday. But where’s the futureproof brand innovation that proves a better way forward?
One could argue that the marketplace is become more democratic than it’s ever been. All of the awareness that the Occupy movement brought forth, might just be ready to “trickle down” into the marketplace.
The Procter & Gamble (P&G) Company, the largest consumer packaged goods company in the world, announced new goals last week for sourcing fiber for the pulp it uses to manufacture some of its products.
How much are you really saving during Black Friday? Are these deals really exclusive, and what else is Black Friday about? There may be a psychological aspect driving the need to shop Black Friday rather than going for just for the deals.
In response to numerous strikes at stores and warehouses around the country recently, and in anticipation of more on Black Friday, Walmart asks the National Labor Relations Board to halt the strikes. But it might be too late.
What is the lesson from the passionate yet seemingly ineffective online protest against Target’s early opening of its stores on Black Friday? Protesters need to find what makes Target tick.
What is a responsible company supposed to do on Black Friday? This day is actually a great opportunity for companies to show how responsible they are and differentiate themselves from the rest of the pack. How they do it? Here are 10 ways to start:
Patagonia’s new wetsuit represents a real breakthrough for high performance products made from renewable materials. Developed with the company Yulex, it uses a natural biorubber called guayule to substitute for the petroleum-based neoprene used in conventional wetsuits.
BP has reached an agreement with the federal government to accept criminal responsibility for the Deepwater Horizon oil rig disaster and to pay over $4.5 billion in fines. Still, BP’s legal troubles are far from over. The company faces heavy civil penalties for the pollution unleashed during the most severe offshore oil spill in U.S. history.