This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Cohn & Wolfe’s Annie Longsworth On Green Brand Leadership

A Green Economic Revolution is accelerating among American consumers. No less than 73% of now say “it is important to buy from green companies.” This is one of many new findings from the recent Cohn & Wolfe 2011 consumer perception survey. The survey is one of the year’s most important studies on how consumers perceive … Continued

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Connecting the Dots: Diet and Health (People, Planet, Economy)

While battles in Washington DC take a breather, there is no end in sight for one of the main culprits exacerbating budget problems.  Healthcare, in the form of Medicare and Medicaid costs, eats up about 21% of the federal budget and is projected to grow substantially in the years ahead.  Overall, the Congressional Budget Office … Continued


Effective Social Media for Sustainable Businesses

As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets, statuses, shares, +1s and thumbs. I’ve a low tolerance for social media used poorly. There are plenty of examples out there, and it’s clear that a lot of companies are simply trying … Continued

Eco-Entrepreneurship Opportunity: Natural Foods Co-op

There was an interesting startup in Austin, TX, using IndieGogo last month to get a natural foods store off the ground as the first zero waste grocery store. It’s a brilliant style of business that an aspiring eco-entrepreneur, or perhaps more fittingly, a team of aspiring eco-entrepreneurs, might consider. A natural foods co-operative is a grocery … Continued


Defining Conscious Capitalism

Conscious Capitalism is the emerging integration between awareness and capitalism. How does it apply to business?


Weakest Link in Green Brand Study: Real World Financial Value

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40″. By: Carol Pierson The branding agency Interbrand just released … Continued


Karmayog Releases India’s Fourth Annual CSR List

There are not many watchdog organizations in India that look specifically at CSR. In America and the rest of the world, there are many ‘lists’ that regularly point out the companies that have the best CSR programs and initiatives. These range from Corporate Knight’s Global 100 to Ethisphere Institute’s Most Ethical Companies and Corporate Responsibility magazine’s 100 Best Corporate Citizens. While … Continued

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Deloitte and the CDP Collaborate to Help Companies Address Water Challenges

Yesterday my colleague Phil Covington discussed UPS’ 2010 sustainability report. One of the company’s achievements is the first completion of a map of water risk to UPS facilities worldwide, using the WBCD Global Water Tool. Why did UPS do it? Steve Leffin, Director of Global Sustainability at UPS explains: “[in terms of priority]…after carbon comes … Continued


Will Dell Come Face-to-Face with Customers Over Google+ Hangouts?

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. In the 1990’s, Dell enjoyed huge popularity and was among the top ranked consumer computer corporations. In the past decade it has floundered, falling in business rankings and unfavorable press spotlighting its allegedly poor customer service. Blogs and bulletin boards have been … Continued


So Your Company has a Stakeholder Team, Now What?

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. By Kate Harvey, Manager Corporate Programs, Ceres Stakeholder engagement is a critical process that helps companies build credibility, improve performance, and get out ahead in addressing emerging environmental, social, and governance issues. It is a key expectation for 21st century corporations … Continued


GRI and CDP Increase Their Services

Environmental Leader recently held a webinar, The Business Case for Sustainability Disclosure with speakers from the Carbon Development Project’s (CDP) development manager Patrick Crawford and the Global Reporting Initiative‘s (GRI) technical development manager Bastian Buck. Crawford outlined CDP Reporter Services which include a number of components that will help companies move beyond simply reporting their carbon footprint … Continued


LG Products Get CarbonFree Certification

LG Electronics has partnered with Carbonfund to improve the carbon rating of their products. Their electronic goods from TVs, fridges and other products will start to carry the  CarbonFree logo next year. The certification indicates that the product is carbon neutral as achieved by a variety of offset projects. Their parent company, LG Group has invested $18-billion in research … Continued


UPS Reduces Per Package Fuel Consumption

Most people probably don’t give an awful lot of thought to how the things they buy actually get to them. But the reality is, pretty much everything we consume is touched in some way by a global and interconnected logistics industry that is truly behemoth. We are aware of package delivery trucks running about, but … Continued


Steve Nash Endorses Green… Making it Real for Middle America

We in the sustainability community probably have many friends and family members who still think we’re a little out there. Most of my family, for instance, gave up on asking me about my work 15 years ago and still thinks “green” is a bit weird and, I don’t know, maybe cute. I’ve always thought that … Continued

How to Tell Your Sustainability Story: the Messier the Better

By Melanie Janin, Communications Director at BSR We all know that a picture tells a thousand words and creative visuals are a powerful way to engage audiences around an issue of concern. In the world of sustainability communications, slideshows, video documentaries, and case study success stories are common—and often very effective—tools to highlight the many … Continued