This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Women in CSR: Kelly Semrau, SC Johnson

Kelly Semrau, Chief Sustainability Officer at SC Johnson, talks about her career, inspiration and recent accomplishments in our Women in CSR series.

‘Sustainable’ German Auto Companies Lobby to Stop EU Climate Regulation

Heavy lobbying from the German automobile industry caused German Chancellor Angela Merkel to oppose new EU carbon regulation. It was pretty interesting to see that auto companies whom we usually hear about in the context of radical innovation in mobility, bold sustainability strategy or partnerships with carpooling ventures are also lobbying against tougher climate regulation.

How to Help Your Prospects Embrace Green Initiatives

While some prospects may be eager to support “green” initiatives, many skeptics will immediately put their guard up when faced with such proposals.  Whether you try to appeal to them through logic or emotion, unless you know how to approach them, their instinct will be to reject your offer. This article explores the fundamental reasons why these people resist and how you can adjust your message to help them lower their defenses and consider your offer with an open mind.

Can Sustainability Disrupt Nintendo?

When it comes to conflict minerals, Nintendo is nothing but disruptive innovator, and actually seems to be lagging behind most other electronic companies. So how come such an innovative company is so behind when it comes to conflict minerals? And no less important – to what degree the sustainability factor, in this case acting responsibly on conflict minerals can be a disruptive force, or in other words can it disrupt the disruptor?

Women in CSR: Kate Heiny, Target

Kate Heiny, Senior Group Manager of Sustainability at Target, talks about her career, inspiration and recent accomplishments in our Women in CSR series.

No Action is Too Small: Everyday Leaders are Changing the World

You don’t have to have great wealth or celebrity cachet to make a difference. Everyday leaders can see change happen in their lifetime by mobilizing others, by connecting to causes that are personal to them, and by using their influence to inspire others.

How Can Businesses Rebuild Trust?

Once lost, can businesses ever recover trust in their brands? The days when companies could control their products’ and brands’ messaging are long gone. Thanks to social media, the opposite is now often true, and in fact, consumers are exacting their feelings and attitudes about brands with a vengeance.

Women in CSR: Robin Connell, Del Monte Foods

Robin Connell, Manager, Sustainability Programs at Del Monte Foods, talks about her career, inspiration and recent accomplishments in our Women in CSR series.