This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


The New Fundamentals of Investing: Building a Better World Drives Potential for Higher Profits

Now, there is a new investment approach—one that seeks bigger profits that capitalists pursue while building a better world that do-gooders desire. The goal is to generate human impact and profit, or “HIP,” simultaneously. HIP embraces a comprehensive view of society. HIP encourages for-profit companies to solve human problems, generating new customers, fulfilling employees, and serving society.

NASCAR launches sustainability campaign with Malsam, Bryton, G-OIL, RADD and NOYS

NASCAR Links Sustainability to Safe Driving Campaign

NASCAR, best known for pushing the speed envelope, has launched a new traffic safety campaign with a sustainable twist. Rather than focusing narrowly on strategies to help drivers to look out for their own lives, the campaign deploys a broad message of taking responsibility for the safety of others.  According to a press release launch, … Continued


4 Reasons Why Companies Should Embrace Their Flaws

The consumer trend tracking firm is covering a new trend called “Flawsome” which shows why businesses who truly embrace their flaws will come out on top, and why those who don’t are likely to suffer from consumer indifference and maybe even disdain.


Fox News: High Gas Prices Not the President’s Fault, Unless It’s Obama

Ever since Bill Clinton pointed out that, “it’s the economy, stupid,” presidential campaigns have tended to focus on the economy. But now that the unemployment rate is showing signs of improvement, with some experts predicting a drop below 8% by year-end, Republicans and their media allies are scratching around for another issue to frame their 2012 election bid around. What about gas prices?


Slow Shipping Sails Into Existence: Why Businesses Should Care

The global impact of boat based shipping is enormous, and largely unknown to the public. The New Dawn Traders are now on the maiden voyage of what they hope will be a burgeoning Slow Shipping movement: Using sail based or alternatively powered ships to move the worlds commercial cargo.


Sustainable Culture Shift Begins with Gender Equity

To effect real change, we need to open our eyes and look straight at the magnitude of problems headed in our direction, and activate our massive collective intelligence, and that means gender equity.


Why GM Needs to Recalibrate its Volt Strategy

Right now demand for the Volt is falling short of supply and as a result GM decided on Friday to suspend production of the Volt for five weeks, idling 1,300 workers at the Detroit-Hamtramck assembly plant. It seems like this is a sign GM needs to recalibrate its Volt strategy and value offering, not just manufacturing.


BP Cuts a Deal on the Deepwater Horizon Spill

Just days before BP was set to go to trial with a group of more than 100,000 plaintiffs, the company announced over the weekend that it would agree to a settlement of $7.8 billion dollars.


Third Party Standards for Benefit Corporations

As companies consider the steps in incorporating or re-incorporating as a benefit corporation, one unique aspect of the process continues to cause confusion. It is the idea that a company’s “material positive impact” will be determined by a third-party standard. This post reviews what that means and provides a list of third party standards available.


Gender Equality at Xerox and MIT

The ARPA-E Energy Innovation Summit in Washington DC hosted two powerful women on February 29, 2012 – Xerox Chairman and CEO, Ursula Burns, and MIT President, Dr. Susan Hockfield, – who delivered keynote speeches and sat down for a fireside chat touching upon the necessary social changes that must accompany the clean technology revolution.

Target Bans Sandblasted Denim

Sandblasting is the process of giving denim a weathered look by blasting sand onto jeans using high-pressure machines Sandblasted denim was recently banned by major luxury brands, including Versace. Levi Strauss and H&M were some of the first high-street brands to stop this practice. Now Target is following suit by doing away with this trend.


Philips Makes the Business Case for Sustainability

Philips’ 2011 sustainability report includes many interesting achievements and developments of the company, which together portray not just the picture of a company that is very serious about sustainability, but also of a company that is a good example of the business case of sustainability, with its innovative healthcare and lighting products, multi-stakeholder engagement approach and even beautiful recycled coffee machines.