This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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The Electric [Car] Strikes Back!

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Christian Reyes This spring, at the 2011 Tribeca Film Festival, filmmaker Chris Paine returns with the debut of the sequel to his 2006 documentary “Who Killed the Electric Car?”.  The original … Continued

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Sustainability: Defining the Undefinable

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. By Cynthia Figge At a recent sustainability conference, I … Continued

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Does Earth Day Matter? Taking Stock of Where We Are in 2011

By Boyd Cohen, Ph.D., CO2 IMPACT Well, here we are again, Earth Day 2011.  Some of the readers of this weekly series on Climate Capitalism are well aware of my general dissatisfaction with the role that events like Earth Hour and even 350.org actually have in moving the needle on massive issues like climate change. … Continued

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“Less Kumbaya and Better Marketing – How “Trusted Messengers” Can Help Drive Your Green Business

The following is a post by our friends at Sierra Club Green Home (a 3p sponsor) – connecting green product and service providers with like minded consumers. Register as a provider here. By Kris Vann The week-long Affordable Comfort, Inc. (“ACI”) National Home Performance Conference kicked-off March 29th this year in San Francisco, bringing together … Continued

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Fight E-waste, Make Money this Earth Day

Celebrate Earth Day by purging your home, office, and classroom of broken electronics, and make money off of that ewaste. eBay is offering up to $150 for broken iPads and less for phones and MP3 players. Tack on to that free shipping, “responsible recycling,”* and even a $5 gift card and matching donation to Global … Continued

Amazon’s Green Consumer Mapping Beats Alternate Earth Day Coverage

Amazon, the nation’s largest online retailer, has broken out the environmental purchasing habits of their customers by region. Amazon tallied the annual purchases made regarding books and products related to water conservation, energy savings, garden-to-table, and green parenting. As companies amp up for Earth Day sales, perhaps a bit of an oxymoron, the press releases … Continued

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Transparency in Advertising, Brought to You by Morgan Spurlock

Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold is a film about product placement, funded by product placement. Hence the title. This meta documentary follows Spurlock as he woos advertisers to support his project. It took him nine months to secure the first sponsor – Ban Deodorant – and the reported budget is $1.5M but … Continued

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P&G’s Sustainability Scorecard Spreads a Wave of Green Down the Supply Chain

Procter and Gamble, having recently completed a one year pilot of their Supplier Environmental Sustainability Scorecard is now rolling out a new version that moves from benchmarking their suppliers to rating and rewarding them. The new scorecard was introduced with three major goals in a sustainability initiative that is being led by the Chief Purchasing … Continued

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ESG Ratings via Financial Times and London Stock Exchange

With 2,300 public companies rated, the FTSE’s ESG ratings are gaining respect in the responsible investment realm. Portfolio managers are turning more and more to these types of standards to help determine investment risks. As the transparency surrounding environmental, social, and corporate governance increases, investors are actively seeking companies that have solid ratings or steady … Continued

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Get Creative With Your Green Marketing

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Julia Lauren Vasic “Green”, “eco” and “sustainable” are but a few of the choice phrases companies have begun to use over the past few years to market themselves to a burgeoning … Continued

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H&M Releases Latest Sustainability Report

Hennes & Mauritz AB, better known as H&M recently released its Conscious Actions Sustainability Report for 2010. Supplier compliance last year with H&M standards increased four percentages points to 81 percent. The clothing company works with about 700 suppliers in 30 countries, according to Just Style. “With size comes responsibility and influence. I want our … Continued

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The Green Room: BBMG’s Mitch Baranowski & Summer Rayne Oakes of Source4Style

In the latest episode of The Green Room, BBMG’s Mitch Baranowski chats with Summer Rayne Oakes: author, eco-model, environmental activist and co-founder and CEO of Source4Style. In the exclusive interview—part of BBMG’s series of sit-downs with leaders of the green economy—Oakes discusses how her company encourages sustainable design.

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For FSC, Little Time to Waste

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kyle Gillis In late 2012, the U.S. Green Building Council (USGBC) will unveil its new certified wood policies for its Leadership in Energy and Environmental Design (LEED) MRc7 credit rating system.  … Continued

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IBM’s Smarter Planet – More Than a Smart Marketing Campaign?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Hans Eberle IBM is building a Smarter Planet, GE is solving the world’s energy problems with Ecomagination, and Dow combines science with the Human Element. Is it no longer business as … Continued