This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

nuclear

A True Cost Accounting Approach to Nuclear

This post originally appeared in The Solutions Journal By Robert Costanza, Cutler Cleveland, Bruce Cooperstein, Ida Kubiszewski As the unfolding nuclear disaster in Japan has shown, the costs of cleanup after a nuclear meltdown are borne in large part by national governments and taxpayers rather than the industry. Paying for cleanup is just one of … Continued

Dov Charney

American Apparel: Sustainable Brand Image vs. Sexual Harassment

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Ariel Raymon Once again, 41 year old Dov Charney, CEO of the LA based t-shirt selling empire, American Apparel, a company whose brand is built on providing fashionable clothing manufactured in … Continued

unilever

Sustainability the Unilever Way

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kathrin Jansen In November 2010, the British/Dutch company Unilever launched its Sustainable Living Plan (SLP) with much media attention and four simultaneous live debates in London, Rotterdam, New Delhi and New … Continued

How is Shared Value Created?

This post is part of a series in anticipation of the Sustainable Brands 2011 conference of which 3p is a media partner. Throughout time, civilization has distinguished subdivisions of economic, political, and social activity – in other words – business, government, and society. Although the interaction and interrelation of these three has evolved over the … Continued

feat-faucet

UNICEF: A $5 Donation Could Win You Some “Ridiculously Famous Water”

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Megan Redford Aiming to capitalize on awareness of 2011’s World Water Week (held March 20 to 26), a new campaign for UNICEF’s Tap Project puts a humorous spin on celebrity bottled … Continued

green-business

Green Business Programs: Separating the Green from the Greenwashed

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kim Morris As we emerge from a difficult economic period, management teams are focused on penny-pinching and everyone is cutting corners. As a result, most companies strive to do as little … Continued

community-management

Marketing Sustainability Through Giving: How to Leverage a Community Movement

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Claire Williams Stress, anxiety, overwork, bad pay, multitasking, constant busyness, a culture of doing, economic instability… these are just some of the major afflictions affecting many American workers today.  The economic … Continued

EPA’s National Sustainability Design Expo: A Glimpse At Our Better Future

By Guillermo Olivos Yesterday I had the honor of joining a select group of ambassadors and corporate executives to get a sneak preview of the EPA’s National Sustainability Design Expo and P3 Competition. The event is designed as an annual event for (directly from the brochure) “teams of graduate and undergraduate students to design solutions … Continued

feat-poppies

The First Cap and Trade for Carbon Emissions (Almost)

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. By Carol Pierson Holding Too bad for California. State … Continued

Partners Beyond Carbon: Cargill and EOS Climate

Cargill and EOS Climate have partnered up to curb emissions from aging refrigerators and air conditioners.  This is a relationpship where each company can do what it does best, leveraging the strength of its business partner. Cargill is not only one of the oldest, but one of the largest privately held corporations in the United … Continued

CA governors

Terminating the GHG Debate: CA Governors Schwarzenegger and Davis

The connection between greenhouse gasses (GHG) and global warming is a difficult one for many Americans to grasp. The connection may be obvious for 3p readers but for folks that may be global warming naysayers, the connection between human induced emissions and a global heat wave is tenuous. Why should folks and companies reduce their … Continued

(c) TNC

Toyota USA Foundation Increases Support for TNC’s LEAF Program

For many years I have been loosely involved, through holiday volunteer days and sporadic donations, with a local nonprofit that serves the homeless and those at risk for becoming homeless. My connection with the organization has deepened however, since I started volunteering with the organization’s Development and Fundraising teams on a regular basis. I have … Continued

Cheap Online Video Can be Award-Winning Online Video

The following is a guest post by our friends at Fenton who are attending the Boston College Center for Corporate Citizenship conference this week. By Hugh McMullen, Fenton Earlier this week at the Boston College Center for Corporate Citizenship Conference, the Center named Cummins winner of its annual Film Festival for the story of the … Continued

volunteer

Skills-Based Volunteering Giving Companies More Bang for Their CSR Buck

The following is a guest post by our friends at Fenton who are attending the Boston College Center for Corporate Citizenship conference this week. By Nicole Stipp, Fenton Many companies are finding the shift to sustained, skills-based volunteering from the traditional en masse trip to the local soup kitchen more rewarding for employees and more … Continued

40 Years in, Solar is Ready for a Makeover

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Lindsay Saxby Think quick: What brand comes to mind when you think of batteries? Is it Energizer, the brand that keeps going and going? How about fuel efficient cars? Did the … Continued