This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
FedEx Express has already exceeded its 2020 goal for achieving a 20 percent improvement in vehicle fleet fuel efficiency and has set a new goal of 30 percent, cementing the fuel efficiency leadership position it has established through President Obama’s Clean Fleets partnership.
Profit Through Ethics champions businesses striving to be as fair, open and responsible as possible, and enables the public to identify and support them, too.
Ford recently wrapped up a pilot project that explored rural health care access as a means to expand its corporate social responsibility (CSR) in India.
For generations, our most successful advertisers have forgone educating people on the complexities of their offerings in favor of appealing to the emotion of the crowd. In doing so, they have proven that consumer habits are driven largely by what society deems cool.
There is a lot of opportunity for future-looking businesses to profit by helping consumers save money, time, space, and better their lives by scraping less food waste into the trash, cutting down on watts, printing double-sided, or using water more sparingly.
Unilever, as part of its Sustainable Living Plan, has ramped up its Lifebuoy brand’s handwashing campaign in the fight against early childhood mortality.
A new generation of smart HVAC and climate control systems hold out the promise of reducing energy expenses, energy consumption and carbon emissions, but the road ahead is a rocky one. HVAC and climate control system providers would like to view the U.S. energy efficiency drive as an opportunity to spur innovation, enhance competitiveness, and develop new, sustainable markets.
A small Guatemalan renewable energy company wants to change the way solar is sold to low-income rural families, saying that the popular and historically efficient microloan system is too slow in some areas of Central America. To show how committed it is to this idea, the company has created a crowdfunding campaign on Indiegogo that is gaining steam.
SPECIAL SERIES: The Rise Of The Sharing Economy
Crowdfunding is redefining what it means to be an investor and disrupting the delicate balance between investor protections and investor freedoms.
Our environmental, social and economic futures depend on the education, support and development of tomorrow’s Bill Gates, Jeff Bezos and Steve Jobs.
Microsoft’s global sustainability director, TJ DiCaprio, talked about how awards, reporting and transparency help her do her job by holding the company’s feet to the sustainability fire and justifying environmental programs.