This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Airbnb Builds Community, Not a Brand

When Airbnb’s founders came up with the money-making idea of sharing space in August 2008, they didn’t realize that they would be building a global community.

Lyell Clarke

J Lyell Clarke: The Ray Anderson of Pest Control

When the CEO of a pest control company takes to the stage, you don’t really expect to be inspired – especially if you are sustainably minded. However, when J Lyell Clarke, President and CEO of Clarke, present at Sustainable Brands 2012, people listened and there wasn’t a dry eye in the house.

Does BofA’s New $50 Billion Green Initiative Offset its Coal Projects?

Bank of America’s new $50 billion environmental business initiative is very impressive comparing to other commitments that were made lately by financial institutes like Goldman Sachs ($40 billion) and Wells Fargo ($30 billion). The only problem is that BofA seems also to be committed to making money of all energy projects, not just green ones, including coal projects. According to Rainforest Action Network, BofA provided more than $6.4 billion in underwriting for U.S. coal between 2010 and 2011. This seeming contradiction brings up the question – is BofA truly committed to sustainable business or to any business that provides high returns, green or not?


Why the Intersection of Cause and Commerce is Not Black or White

People who mix business and pro-social goals are often portrayed as either opportunistic corporate “cause washers” cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. A decade of studying the field has revealed a far more nuanced landscape filled with well-intentioned people doing their best to cope with diverse internal and external challenges from making payroll to figuring out the best way to distribute development aid.


Conflict Minerals: 4 Keys to Conflict-Free Supply Chains

With Securities and Exchanges Commission (SEC) rules on conflict minerals expected out by the end of June, there has been a flurry of conference panels, blog posts, videos and articles on the importance of knowing what lurks in your supply chain.


Can Employee Volunteering Lead to “Coopetition” Between Companies?

Companies with “high employee engagement” had 3.9 times more earnings-per-share growth than their counterparts with “low employee engagement.” These same employees worked 57% harder and were 87% more likely to stay. As I said last week about employees that volunteer, they “tend to experience greater job satisfaction, and improved morale. This


ExxonMobil’s 2011 Citizenship Report Shows Profit-Above-All Mentality Hasn’t Changed

Exxon’s new citizenship report provides a detailed and quite transparent review of the environmental and social impacts of its operations. Unlike other oil companies, it even doesn’t try to paint a too rosy picture of reality. At the same time, you also find that with all the progress it claims to be making, Exxon is still the same Exxon.


Are the Greatest Brands in the World Sustainable?

What makes a brand a great brand? And is there something common to all the great brands that differentiate them from the ordinary ones? These questions were bugging Jim Stengel, the former global marketing officer of P&G and a marketing expert. He decided to look out for the answers and together with Millward Brown Optimor, a brand and business consultancy, developed the list of the world’s 50 fastest growing brands also known as the Stengel 50.


Video Interview: Sierra Nevada’s Terence Sullivan

Veterans to the craft beer scene, Sierra Nevada Brewing Co. serves as an inspiration. Driven by the edict reduce, reuse, recycle, Sierra Nevada takes its commitment to the environment seriously. For instance, the brewery recovers and recycles 95% of all CO2 produced during fermentation and then reuses it.

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Gizmodo Puts a Bounty on Mark Zuckerberg

Gizmodo is piling on the anti-Zuckerberg bandwagon, asking users to contribute random photos of Facebook’s founder until Labor Day. The site will pay $20 a shot.