Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
HP’s Jeff Walter, Manager of IPG Environmental Sustainability, took the stage at Sustainable Brands 2012 to explain why HP’s Lorax campaign was appropriate, sustainable and very successful.
What makes a brand a great brand? And is there something common to all the great brands that differentiate them from the ordinary ones? These questions were bugging Jim Stengel, the former global marketing officer of P&G and a marketing expert. He decided to look out for the answers and together with Millward Brown Optimor, a brand and business consultancy, developed the list of the world’s 50 fastest growing brands also known as the Stengel 50.
Veterans to the craft beer scene, Sierra Nevada Brewing Co. serves as an inspiration. Driven by the edict reduce, reuse, recycle, Sierra Nevada takes its commitment to the environment seriously. For instance, the brewery recovers and recycles 95% of all CO2 produced during fermentation and then reuses it.
Nokia’s latest sustainability report for 2011 shows very clearly how Nokia uses sustainability to address very difficult challenges in one of the worst times in the company’s history.
Gizmodo is piling on the anti-Zuckerberg bandwagon, asking users to contribute random photos of Facebook’s founder until Labor Day. The site will pay $20 a shot.
A new global report by Forest Trends’ Ecosystem Marketplace Initiative shows that the voluntary carbon market is booming. It also appears to be driving new innovation in the sustainable development initiatives.
The term “conundrum” describes a puzzle whose solution involves resolving a paradox. In Cambodia’s case, the paradox arises from two widely held and conflicting assumptions: that the pathway to a modern economy requires exploiting a country’s natural resources, versus the contrasting vision that the long-term prosperity of a nation depends on the conservation of those very same resources.
The sustainable investor group Ceres has just issued a new report on oil shale, and it sounds a loud note of caution to investors who may be interested in the commercial development of this particular fossil fuel source. Though the U.S. Bureau of Land Management has given the go-ahead for oil shale operations on federal … Continued
TriplePundit readers know that CSRHub has long been one of our most valuable partners and supporters. Regardless of your familiarity, the following video interview between me and Cynthia Figge ought to be both entertaining and informative. CSRHub has been authoring posts on TriplePundit for some time now. I had a chance to sit down with … Continued
Adam Werbach and Andrew Bryson from Saatch & Saatchi S recently undertook a remarkable trip to India. Over the course of their journey – intended to be a speaking tour – both realized they were learning far more than they were teaching. The end result suggests that Indian business holds many lessons for anyone … Continued
Natural capital, which incorporates social and environmental, as well as financial, dimensions into national accounts and corporate balance sheets, provides a much more comprehensive, robust and reliable framework for measuring living standards, the costs and benefits of economic activities and national wealth, argues the WWF and proponents, who are urging national leaders to help develop and adopt a natural capital framework for public and private sector economic analysis and accounting.
PwC launched Earn Your Future, a program that seeks to close the critical gaps of lacking financial literacy among people as well as create training opportunities for teachers.