This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

international paper, IP, leon kaye, sustainability, sustainability report, pulp and paper, stakeholder engagement, corporate responsibility, water stewardship

International Paper Sets New Sustainability Goals

Last week International Paper (IP), a $26 billion company with over 60,000 employees worldwide, issued its 2011 sustainability report, full of goals the company has set for 2020.

sustainable-surf

Run Up to SB’12- An Interview with Kevin Whilden of Sustainable Surf

In our latest piece from the “Run up to SB’12” series, Kevin Whilden answers our questions around the implications of climate change on the world’s oceans and how the business community can help nurture a sustainability social framework to garner widespread change towards a more sustainable culture.

FedEx, FedEx express, logistics companies, electric vehicles, diesel, composite, Leon Kaye, energy efficiency, composite materials, sustainable transportation, utilimaster, mercedes benz

FedEx Ramps Up Energy Efficiency Goals

FedEx Express announced this week that its entire vehicle feet is becoming more energy efficient at a faster rate than the company had originally planned.

5 Reasons Why Apple’s CSR Strategy Doesn’t Work

The CSR problems of Apple go beyond its reactive strategy. Looking at the main issues Apple has been struggling with in the last couple of years, I identified 5 main problems that cause Apple to fail time and again when it comes to CSR

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The True Costs of Paper

The truth is, we’ll probably never be paperless due to the many areas where digital simply can’t match the tried and true paper and pen. However, many parts of our society are still consuming far too much paper. Most paper consumption comes from an inability or unwillingness to change our ways, as well as a lack of clear incentives to entice a reduction in the usage of paper.

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A Better Idea for Branding Public Transit

How to make public transit compete with the automobile? A complete re-brand. An Atlantic Cities blog post recently posed a question that consistently bedevils environmentalists: How do we break Americans’ love for the automobile? A love enhanced by automakers who have used design and advertising to reinforce the link between sex and cars.

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7 More Companies Reject SFI

7 companies, including Pitney Bowes, Ruby Tuesday, Phillips Van Heusen, and US Airways are taking action to avoid the use of the SFI label. The news comes from ForestEthics, an organization leading the campaign against the Sustainable Forestry Initiative (SFI), which ForestEthics describes as an enabler of “business-as-usual forest destruction.“

JPM

Shareholder Resolutions Flourish at JP Morgan Meeting

As an advocate of shareholder activism, I seldom see more than one or two shareholder proposals on proxy statements. However, yesterday’s JP Morgan shareholder meeting contained 7 shareholder proposals and had me smiling like a kid in a candy store. Now this is what shareholder advocacy is supposed to look like. Considering the bank’s recent lost bet of $2 billion in derivative trading, this is an opportune time to perhaps take a brief look at what small and big shareholders were advocating for at one of the world’s largest banks:

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The Avon Lady Comes to Mozambique, Hawking Cookstoves

CleanStar invests in, builds, and scales triple-bottom-line business models in emerging markets around the world. CleanStar Mozambique, their latest and fastest growing project, was founded to tackle the cook stove problem with a bilateral solution: new clean-burning stoves and an ethanol processing facility to fuel them. But how do they gain traction in a saturated market?