This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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The Female Economy, Skateboarding and Afghanistan

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. What comes to mind when you hear about the emerging economy of Afghanistan? China and Brazil? Tony Hawk and Shaun White? War and the Taliban? How can these seemingly unrelated topics have … Continued

SEC Decides in Favor of Corporate Transparency

Green investing and big corporations are not mutually exclusive, but it is impossible to make an informed investment decision when corporations fail to answer key questions about their operations. The environmentally responsible advisory firm Green Century Capital Management has translated this dilemma into a common ground for all investors, green or not, by characterizing disclosure … Continued

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Marketing the Smart Meter: Where PG&E Went Wrong

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By: Stacey Waldspurger Would you like some electromagnetic pollution attached to your house against your will? Or would you prefer real time monitoring that provides knowledge and insight into your energy consumption … Continued

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Can Apple’s Employees Drive Better CSR?

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. By Cynthia Figge Fast Company recently named Apple #1 … Continued

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Fine Art Goes Green

While the art world has long supported progressive policies and environmental awareness (think of the impact of an Ansel Adams, just for example), the proverbial canvas used in the art world–everything from the paper to the frame–has often lacked good eco-alternatives. Hahnemuhle, an art supply company based in Germany, has developed a bamboo/sugar cane fiber … Continued

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Are College Loans the Next Bubble?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Greg Romey: There is a common phrase in the entertainment industry that describes when a show has abandoned its core premise and introduced the absurd to revive viewer interest.  It is … Continued

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Dell: The Invisible Green Computer Company

When I say Dell, what comes to mind? If you’re like most people, not much. Perhaps a vague recollection that it’s a custom computer building company. Maybe that it has some sustainability measures. I’m betting you’re painfully short on specifics, and it’s been a while since Dell’s been actively on your radar. You’re not alone. … Continued

Start Me Up: Climate Corps Fellow Takes Knowledge to a Startup

By: Jeff Crystal, COO of Voltaic Systems This article is part of a four part series about EDF Climate Corps alumni and the various green career paths they embark on after business school. In 2007, EDF Climate Corps helped launch me into my career at the intersection of business and the environment. When the opportunity … Continued

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Patrón Spirits: Giving Sustainability a Shot

Patrón Tequila is probably best known as being the world’s number one ultra-premium tequila.  With a company started just a little over two decades ago, Patrón has built a strong following in the spirits industry. But what is not as well known are efforts the Patrón Spirits International has put towards sustainability. Patrón Chief Operating … Continued

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Three Reasons Why Aggressive Trademark Protection Hurts Sustainability

Trademark controversy has been all over the place lately. The case that’s making the rounds most recently is over the term Urban Homesteadingtm, which is being aggressively protected by the Dervaes family. Most of the press has, at best, questioned the family’s motives and at worst called them “ridiculous” “victory garden thieves.” Behind the scenes, … Continued

Evil Corporations: Shareholders Pull Strings for Sustainability

By Derrick Mains, Principal of Your3BL Advisors and Host of Your3BL Radio We all know that there is a rising tide of resistance against some large corporations. It could even be said that the word “evil” has become synonymous with big business. But have you ever wondered what makes these companies so evil? I mean, … Continued

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Q&A on California’s Proposed “Flexible Purpose Corporation”

Yesterday, the California Senate Committee on Banking and Financial Institutions met to review SB201- a bill that would create a new form of corporation for social benefit known as the “Flexible Purpose Corporation.” To better understand the legislation, we chatted with one of its co-drafters: Will Fitzpatrick, General Counsel of the Omidyar Network.   TriplePundit: … Continued

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Is Monsanto Being Mowed Down by its Own Combine?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. by Delise Weir I think Monsanto is doing itself a disservice by helping the organic food industry. Retail sales of organic foods rose to $21.1 billion in 2008 from $3.6 billion in … Continued

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Four Effective Ways that Your Company Can “Go Green”

By Lorna Li There’s a dualism when it comes to adaptability in business. On the one hand, you must be flexible to survive. However, you must simultaneously make every move with extreme care or risk drowning out your profits and suffocating your business. For that reason, many businesses have avoided going the extra mile in … Continued