There is a strong correlation between brand strength as measured by the Brand Finance Brand Strength Index and sustainability as measured by CSRHub’s metrics engine.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
You don’t have to have great wealth or celebrity cachet to make a difference. Everyday leaders can see change happen in their lifetime by mobilizing others, by connecting to causes that are personal to them, and by using their influence to inspire others.
Senators McConnell and Cornyn warn NFL, NBA, NHL, NASCAR, PGA and NBA, not to help publicize Obamacare, warning against potential brand damage.
As more wastewater treatment facilities convert food waste to biogas, garbage disposals could have a big part to play in creating renewable energy.
IKEA will nearly double the number of U.S.locations where EV charging stations are available, from nine two years ago to 17 by the end of this summer.
Once lost, can businesses ever recover trust in their brands? The days when companies could control their products’ and brands’ messaging are long gone. Thanks to social media, the opposite is now often true, and in fact, consumers are exacting their feelings and attitudes about brands with a vengeance.
Robin Connell, Manager, Sustainability Programs at Del Monte Foods, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
LEGO’s new offshore German wind farm will give it a competitive edge as the global WindMade nonprofit, founded and sponsored by Danish wind turbine company Vestas, has just launched a new WindMade Product Label.
SPECIAL SERIES: EOS Climate: The Refrigerant Revolution
With President Obama and Chinese President Xi Jinping agreeing, during their first-ever summit, to work together to phase down hydrofluorocarbons (HFCs) under the Montreal Protocol, refrigerants remain very much in the environmental spotlight.
Companies representing over a third of the clothing sales in the UK signed on to measure and report the environmental impact of the clothing they make through its lifecycle, and to take action to report the impact.
Ahead of a major President Obama climate speech, Mars and 360 small businesses join with GM and other major companies to sign the BICEP Climate Declaration, a project of the sustainable business organization Ceres.