This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Silk Tries To Recover From Bad Publicity

It’s not easy for a company to overcome bad publicity. Two years ago, the Organic Consumers Association (OCA) called for a boycott of Silk products because some of the soybeans in its products came from countries known for inhumane labor practices, such as Brazil and China. By August 2009, Silk’s website claimed all soy beans … Continued


“Hyatt Thrive” CSR Platform will Improve Local Volunteering

Hyatt Thrive, launched on June 9, will be Hyatt’s “global corporate responsibility platform.” The concept is based around the four pillars of environmental sustainability, economic development and investment, education and personal advancement, and health and wellness. The ultimate aim of Hyatt Thrive is to engage positively and more directly with the communities where the company’s … Continued


It’s Getting REAL in the Whole Foods Parking Lot, Good News for Execs

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. I’m sure that when Whole Foods’ executives saw for the first time the YouTube video ‘Whole Foods Parking Lot (see the video below)’ they were relieved. This self-mocking parody on a shopper at Whole Foods, they’ve learned, is very funny and … Continued

Dr. Pepper Snapple Reduces Plastic By Using More Recycled Content

Dr. Pepper Snapple Group, Inc. (DPS) released its first CSR report, Sustainability in Action a few weeks ago. The company, whose net sales totaled $5.6 billion last year, saved 12.5 million pounds of plastic last year by using more recycled PET and lighter packaging. DPS claims to have the lightest two-liter bottle in the industry. … Continued


Malcolm Gladwell’s Future: Authority Ranking vs. Authority Appeal

Bear with me on a long winded post. You have to be long winded when you’re digesting a Malcolm Gladwell Speech. I’m here at Ford’s world headquarters in Dearborn, MI, wrapping up the “Forward with Ford” conference, a self described “consumer trends” media event wherein Ford intends to provoke conversation about today’s major societal trends, … Continued


Marin’s Desalination – a Story of Stakeholder Involvement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. By Susan Hopp Water is the basis for all life – we drink it, we clean with it, we grow our food with it, we manufacture most things with it.  Yet it has been taken for granted in our modern western … Continued

dice money

10 Recommendations for Start-ups Looking to Raise Capital

The 2011 Pipeline Fund Fellowship Pitch Summit had eleven woman-owned, for-profit, socially responsible businesses presenting their business plans, hoping to raise money from a group of ten women learning to become angel investors.   During a break in the pitches, Nithya Das, an associate at the law firm Goodwin Procter presented the keynote.  She represents and … Continued

A car boasting a Gucci-designed interior

Can Gucci Sell Sustainability?

Can fashion houses like Gucci sell more than status and wealth, and perhaps even sustainability?


Your Food is Local. What About Your Clothing?

In recent years, the concept of buying and sourcing locally has caught on with the broader public, especially in the food sector, where concepts like the 100 mile diet have garnered traction and interest. But what about clothing? The T-shirt on your back is likely close to earning a free trip judging by the distance … Continued

L’Oreal Has Big Sustainability Goals

L’Oréal released its 2010 Sustainable Development Report on June 10, which it published as an integrated website. The cosmetics company has set big goals, which include the goal to “win the trust and confidence of a billion new consumers in the next 10 years.” L’Oreal also has targets for 2015 to reduce by 50 percent … Continued


UN Human Rights Council Endorses Guiding Principles on Business and Human Rights

The U.N. Human Rights Council (UNHRC) endorsed the Guiding Principles on Business and Human Rights on June 16. The Guiding Principles are designed to ensure that companies do not violate human rights when conducting business, and that states protect human rights. Although not law, the Guiding Principles “are likely to influence national law and policy … Continued


Society for Women Geographers Spurs Sustainability

Formed in 1925 after the Explorer’s Club refused to admit women, SWG originally required all members to be American female geographers or explorers whose discoveries had been published. Members included world-changers from Amelia Earhart  to Jane Goodall, Margaret Mead, Mary Leakey and Helen Thayer.


New Nissan Ads Shift the Way Car Buyers Evaluate Options

By Jacquelyn Ottman Many new green brands have been introduced over the years with what I’ve called “green marketing myopic” pitches (think GE’s “dancing elephants” and Conoco’s “cheering dolphins”), only to realize the opportunity to link environmental product attributes with the primary reasons why consumers buy (all) products in the first place.  Nissan fell into … Continued