This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Patrón Spirits: Giving Sustainability a Shot

Patrón Tequila is probably best known as being the world’s number one ultra-premium tequila.  With a company started just a little over two decades ago, Patrón has built a strong following in the spirits industry. But what is not as well known are efforts the Patrón Spirits International has put towards sustainability. Patrón Chief Operating … Continued

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Three Reasons Why Aggressive Trademark Protection Hurts Sustainability

Trademark controversy has been all over the place lately. The case that’s making the rounds most recently is over the term Urban Homesteadingtm, which is being aggressively protected by the Dervaes family. Most of the press has, at best, questioned the family’s motives and at worst called them “ridiculous” “victory garden thieves.” Behind the scenes, … Continued

Evil Corporations: Shareholders Pull Strings for Sustainability

By Derrick Mains, Principal of Your3BL Advisors and Host of Your3BL Radio We all know that there is a rising tide of resistance against some large corporations. It could even be said that the word “evil” has become synonymous with big business. But have you ever wondered what makes these companies so evil? I mean, … Continued

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Q&A on California’s Proposed “Flexible Purpose Corporation”

Yesterday, the California Senate Committee on Banking and Financial Institutions met to review SB201- a bill that would create a new form of corporation for social benefit known as the “Flexible Purpose Corporation.” To better understand the legislation, we chatted with one of its co-drafters: Will Fitzpatrick, General Counsel of the Omidyar Network.   TriplePundit: … Continued

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Is Monsanto Being Mowed Down by its Own Combine?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. by Delise Weir I think Monsanto is doing itself a disservice by helping the organic food industry. Retail sales of organic foods rose to $21.1 billion in 2008 from $3.6 billion in … Continued

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Four Effective Ways that Your Company Can “Go Green”

By Lorna Li There’s a dualism when it comes to adaptability in business. On the one hand, you must be flexible to survive. However, you must simultaneously make every move with extreme care or risk drowning out your profits and suffocating your business. For that reason, many businesses have avoided going the extra mile in … Continued

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The Green Room: BBMG’s Mitch Baranowski & Ron J. Williams of SnapGoods

http://vimeo.com/21905950 In the third episode of BBMG’s Green Room, chief creative officer Mitch Baranowski chats with SnapGoods co-founder and CEO Ron J. Williams to discuss the company’s contribution to the growing “access economy,” in which consumers participate in both the supply and demand sides of commerce. SnapGoods allows users to exchange, lend or borrow goods … Continued

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Pencils Give New Life to Old Fridges – Good Idea?

Next time you sharpen a pencil, consider whether those shavings came from a sustainable source. French manufacturer BIC has considered this, and they are about to launch a line of pencils made from polystyrene, which they claim will be more environmentally friendly than using wood. This synthetic material replaces cedar as the ‘wooden’ part of … Continued

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Apple and Intel Cease Use of Conflict Minerals

Intel and Apple have stopped purchasing minerals from central Africa, which has transformed a voluntary program to what the president of an exporter association in Congo called “an embargo.”

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Does One Green Plane Make an Airline Sustainable?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Matthew Dieden Who loves to fly anymore?  The thought of crowded airports, canceled flights, endless security lines, and those surly gate agents and flight attendants can put a knot in the … Continued

CSR Strategy at Panasonic: Business Growth Linked with Environmental Protection

This content is provided by our partners at the Ethical Business Corporation in anticipation of the upcoming Responsible Business Summit in London May 3rd-4th. There’s still time to register! 3p readers get a £100 discount with code “3P2011” Laurent Abadie, Chairman & CEO of Panasonic Europe chats with Emmeline Rajasingam from Ethical Corp about CSR strategy … Continued

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Green Marketing: Going Beyond the Product to Target Behavior Change

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kara Scharwath Have you ever gotten really excited about buying a new green product only to realize later on that simply having it isn’t enough? Sometimes I find it a challenge … Continued

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HP Shows Companies How to Integrate Energy Management and Carbon Reduction

Why can’t big companies do a better job of managing the way they use energy and natural resources? In many ways, the unwieldy structure of the typical, modern corporation is to blame. Think about it: Offices are spread far and wide, across different buildings, states and even continents –each with its own energy use and … Continued

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Cleantech VC’s ask: Who will be the SunRun of Home Energy Efficiency?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Mark Sutton At the Affordable Comfort, Inc. (ACI) conference in San Francisco, an event for the home energy efficiency industry, a panel of high-level VCs posed the question: which company or … Continued

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Gone Daddy: An Elephant of a Problem

An open question: How much of a jerk does a CEO have to be in their personal life before customers and partners revolt and the company either evolves or slowly fades out of existence? In case you haven’t seen the video (full glory here), GoDaddy CEO Bob Parsons recently went on a hunting trip to … Continued