This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Keystone XL Pipeline Delayed

In an epic case of stakeholder engagement fail, the Canadian company TransCanada has just seen its signature Keystone XL Pipeline project go down in flames. Yesterday, the State Department announced that it would delay approval of the project pending further review. While this development did not kill  the Keystone pipeline outright, you might as well … Continued

Sustainable America Part 1: Ancient Architecture and Town Planning

All across America, archaeologists and anthropologists, along with geneticists, linguists, geologists, and some of America’s native peoples, are assembling new data, reassessing older data, and generating new models that shed new light on much of what has been written in our history books to-date about how pre-Columbian Americans lived. This new information provides valuable insight … Continued

csr report

GRI’s New Database Makes Sustainability Reports More Valuable

Want to learn more? Consider a GRI-certified course in sustainability reporting. Click here to see upcoming cities! One of the most difficult things when it comes to sustainability reports and sustainability in general is to compare between companies. Not only that sustainability metrics are lagging behind, but you also don’t have websites like Yahoo! Finance … Continued


Volcom’s Give Jeans a Chance Campaign Sparks Charitable Youth

We talked to Derek Sabori about Volcom’s Give Jeans a Chance program, which is specifically focused on donating jeans to youth in need — since as much as 40 percent of the homeless have been under the age of 18 in recent years — and Volcom’s overall New Future sustainability platform.


Why DARPA is Researching Storytelling

Why you should use storytelling to better reach an audience, effectively communicating complex ideas, and unify a message across divergent groups.


Another City Says Good Bye to Plastic Bags

The environment is starting to get a lot more time in the proverbial spotlight. We are learning that our actions have had an immensely negative impact on our environment, and continuing to live as we do might threaten our very survival.

Black Friday in San Francisco

Victoria’s Secret to Greener Catalogs

If you’re receiving Victoria’s Secret catalogs there’s a good chance the paper they’re printed on will not be the part you’ll be most interested with. Yet, I’m sure even those who are more interested in the latest bra models will be happy to know that these catalogs, which for years were a symbol of unsustainability, … Continued


Greenpeace Releases Green Electronics Guide

Greenpeace released the seventeenth version of  its Guide to Greener Electronics today. It has seen many changes over the years. Greenpeace didn’t release a guide last year, making this release eagerly anticipated. Several new criteria have been included in this edition. The Guide rates companies on a scale of 1-10 and puts them them in a green, … Continued

Solar Water Pump

Plugging in: Renewable Energy for Remote Villages

Integrating renewable energy into international development projects is exciting, difficult and time consuming – but that has not reduced the interest from the private and non-profit sectors and the engineers, students, and clean-energy professionals that are anxious to be involved in these kinds of projects.

Tel Aviv Protests Aug 2011 (courtesy Wiki Commons)

A New Era of Ethical Leadership?

Olfa Strauss’ experience this summer and how her company handled protests over rising food costs and wealth inequality in Israel will be an enduring case study for other companies in the Middle East that will feel pressure to change their ways throughout a region that demands more accountability and dignity from their leaders.

Subtly Shooting for Sustainability

One of my favorite conversation topics is “how do we reach people who don’t care about sustainability?” For some reason, I’ve often discussed this in the context of hunters and gun owners. To my surprise, someone who could speak very intelligently on this subject presented at the 2011 Net Impact Conference. Adam Morehead runs Legion … Continued


Mountain Riders Alliance: Skiers Founding a Movement through Social Media

How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz created found its ways to the pages of Powder Magazine, the industry standard for hard core skiers, with this article in the January 2009 issue by John C. Davies.

On Kigali's Clean Streets Helmets are Mandatory

Rwanda, a Sustainable Singapore of Africa?

This post is part of a series on exploring Rwanda as part of the International Reporting Project’s Gatekeeper Editor trip. Follow along on our page here. I’ve been in Rwanda for scarcely 24 hours and an astonishing array of contrasting stories and experience has already unfolded.  Upon arrival, I was immediately struck by the compete … Continued


Xerox’s New Citizenship Report – a Great Success Story with No Storytelling

If you’re looking for a company that is constantly adopting to fit itself to the changing times and at the same time makes sure this journey takes the sustainability path, Xerox should be at the top of your list. This company has transformed from a paper products company to a business process and document management company, … Continued