This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


The Business Benefits of Philanthropy

If swapping some of your marketing budget for philanthropy sounds like a bad business move, Epic Media Group is here to prove you wrong. Epic is one of several corporations recognizing the value of philanthropic investments to improve brand value and give back to the community. On the surface, this shift may point to improvedbusiness … Continued

ISO 26000 and the Definition of Social Responsibility

If you’re interested in learning more about ISO 26000, please consider attending the ASQ Social Responsibility Conference June 16–17, 2011, in San Francisco. ASQ provided this snippet from their recently released white paper of the same name. The conference will provide insight into the application of the new SR standard, ISO 26000: Guidance on Social … Continued

What Does Sustainable SXSW Look Like?

South by Southwest, the annual geek-fest in Austin, is arguably the premier interactive media conference in the world. Pretty much every recent online innovation from Twitter to LOLcats had its roots or launch during SXSW. Nontheless, sustainability has always been a bit of a side-track and not an obvious part of the core message of … Continued

Responsible Business Summit Comes to NYC this June

Take a quick peek at the event calendar in the sidebar at right, and you’ll see more sustainability conferences than you can shake a stick at. Many sustainability professionals go it alone in their companies and conferences provide a much needed reality check from peers about the state of sustainability. But, with dozens of conferences … Continued


Trademark Controversy Spurs Outrage, Emboldens Urban Homesteaders

In the past, the Dervaes family of the Dervaes Institute has been in the national media spotlight, often portrayed as one of the leaders of the urban homesteading movement.  Referring to their project as the Path to Freedom, the Dervaes are known for turning their one-tenth of an acre property in Pasadena, CA into multiple … Continued

New Sign of a Maturing Green Funeral Industry: Greenwashing

It was bound to happen sooner or later, and in this case it’s sooner. The green burial industry has hardly begun to pick up steam and it has already fallen prey to greenwashers. Greenwashing can be the source of much confusion and ill will in any field, and it can be especially toxic in the … Continued

Fenton Logo

Fenton Hosts Twitter Chat on Communicating CSR

The public interest communications firm Fenton hosted another Twitter chat yesterday, this time focused on effective corporate social responsibility (CSR) communication. For one hour, 40 participants from several countries exchanged over 450 tweets about companies who communicate CSR well, who needs a boost, and discussed some of the better strategies.

news corp

News Corp Achieves Carbon Neutrality

By Dave Best News Corporation achieved a major milestone in its sustainable journey by becoming carbon neutral across its operations globally at the end of 2010. You heard that right- the parent company of Fox News has gone carbon neutral. According to the Hollywood Reporter, News Corp is the first major entertainment company to achieve … Continued

Toyota Joins Interactive Corporate Philanthropy Leaders

Toyota is transforming their corporate philanthropy to be “by the people and for the people” with the advent of their 100 Cars for Good program. The company will donate 100 cars to charities across the United States. The winners will be determined by the voting public on a daily basis this summer, putting their philanthropy … Continued


The Global Reporting Initiative—It’s Here to Stay

Want to learn more? Consider a GRI-certified course in sustainability reporting! By: Janet DeDonato, CEO and Founding Partner, Methodologie Is your company ready for the Global Reporting Initiative? If not, it’s time to at least be thinking about it. As the most widely used global sustainability reporting framework, the GRI is now becoming the accepted … Continued


How Green is the iPad 2?

Last week Apple unveiled the iPad 2, which immediately became the center of a heated debate. No, I’m not talking about how amazing or totally disappointing its specs are; the debate centered around how green the iPad 2 really is. Some argue that this version is thinner and lighter and therefore it’s not only a … Continued


Interview with Nestlé Waters’ New Sustainability Director: Part 1

I had the opportunity to speak with Michael Washburn, who just recently hired on with Nestlé Waters as director of sustainability. Prior to this job Michael came from an NGO background, with senior positions at both the Wilderness Society and the Forest Stewardship Council. He has a PhD in Forest Policy from Penn State. We … Continued


AT&T’s Energy Efficiency Projects Save $44 Million in 2010

AT&T announced last week that it saved US$44 million in energy savings thanks to 4200 energy efficiency projects in 2010. The savings originated in a comprehensive energy management training program, a sophisticated energy usage scorecard for the company’s 500 largest energy-consuming facilities, and participation in the Environmental Defense Fund’s Climate Corps program.