This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Does Dodging Canvassers Put You on Santa’s Naughty List?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Nellie Stadtherr I did it yesterday, I did it today… I’ve done it a thousand times. Living in a city saturated … Continued


Silicon Valley Introduces Corporate Philanthropy 2.0

These days, donating a portion of one’s own savings or company dollars to charity is to look at philanthropy in its most primitive form. Now, the big players of Silicon Valley are applying their venture capital, social ingenuity and tech savvy to the task of rebooting philanthropy.

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing buzz with minimal risk and upfront investment.

Look to College Campuses for Schooling on Nationwide Smart Grid

A nationwide smart grid is in the works but starting to stall out, making the goal of improved energy allocation across the U.S. seem unattainable. But with the emergence of “microgrids” on college campuses, what can we learn about building a nationwide system from institutions of higher learning?


Kraft Study Proves Importance of Supply Chains In Sustainability Efforts

Kraft Foods, the second largest food producer in the world, recently announced the results of a survey measuring its climate impacts, land and water use. The study was intended to provide a more thorough picture of the company’s complete environmental footprint, going beyond direct use and emissions to look at the entire supply chain. The project … Continued

US Postal Service Gears Up For a Busy Season

Yesterday and today were two of the busiest days of the year for the US Postal Service, which acts like a real-life Santa Claus to make sure that people receive their Christmas goodies in time. Recently, the US Postmaster General spoke at the Durban Climate Talks to make a business case for sustainability. Between Thanksgiving … Continued


How to Greenwash the Oil Industry Way

Big Oil is up to its usual tricks. The American Petroleum Institute (API), one of the oil industry’s main lobbying groups, was recently busted by a Greenpeace activist for some serious greenwashing. API has resisted climate change legislation, and has supported fracking and the Keystone pipeline development. Now, it seems, they’re building an advertising campaign … Continued

CSR: Still a Question of Balance and Value

A recent article in the McKinsey Quarterly on the drivers behind corporate responsibility says that few companies are clear on how investing in social initiatives will change stakeholder behavior. The article asserts that few companies understand the harm that a bad CSR strategy can cause. This is a little surprising because the recent conventional wisdom … Continued

The Latest Wave of LEED Buildings: Homeless Shelters

A friend in Charleston, SC recently sent me a link to a story about a LEED certified homeless shelter being built there. It seemed like an odd choice. Aren’t shelters typically dealing with tight budgets? But then I realized that just because a building is designed for the most needy, the same economic and environmental principles apply.

Social Ventures Create Utopian Future

Social ventures are constantly discovering ways to solve pressing social issues. The biggest underlying obstacle is capital to increase the reach across the world. By implementing a small twist in the way we approach non-profit business models, we can focus the efforts of social entrepreneurs into a force for solving global problems on a global scale.

2011 Chevrolet Volt

Changing Perceptions at Chevy: Feedback Please

Our team would be grateful if you would watch a couple of these videos, and tell us, frankly, what you think. Could these stories make a difference in perceptions of Chevrolet?

Top 10 Cause Marketing and Corporate Responsibility Trends of 2011

At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers for a cause, we’ve seen it all. We reveal our top 10 cause marketing and CR trends of 2011.