Thirteen percent of people follow science, while over 63 percent follow sports. The sports industry has a unique opportunity to influence trends in sustainability through its significant fan base across all types of sports. Additionally, the sports industry’s unique facilities and operations present significant opportunity for long-term cost savings through investments in environmental sustainability.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Volkswagen AG’s “green cred” got a big boost recently. The global automotive group earned top rankings in the Dow Jones Sustainability Index and the 2013 CDP Global Climate Change Report. It also signed a 20-year contract with Mexico Power Group to bring in 130-MW of wind power for its manufacturing facilities in Silao and Puebla.
SPECIAL SERIES: The Business Of Biking
It’s a quiet revolution. More than 400 communities across the globe have endorsed bike sharing programs, and the numbers are continuing to climb. Cyclists can attest to the personal benefits of using a shared biking program, which are numerous. But what’s the appeal for cities? According to two experts we spoke to in Seattle, there is lots.
SPECIAL SERIES: Understanding Sustainable Forestry
By far the most significant threat to forests is the expansion of agriculture and agricultural commodities. The expansion of soy and pasture land, palm oil production and other agricultural activities accounts for probably about 80% of tropical deforestation.
Shannon Schuyler, a principal and the U.S. Corporate Responsibility (CR) leader for PricewaterhouseCoopers LLP (PwC), talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Ten branding best practices, illustrated by Sketches, the 56-million view video by Dove (a Unilever brand), and an interview with Christine Cea, Unilever’s Senior Director Marketing Communications.
The Walt Disney Company has been steadily working at reducing its greenhouse gas emissions since 2006. It’s one of only a handful of corporations on the planet that sets its own internal carbon emissions pricing system, and according to Disney, doing so is not only helping to curb carbon emissions, but fund new conservation strategies.
Apple and Amazon are among SEC filers that ignore a 3 ½ year old rule requiring them to inform their investors about risk related to climate change.
Alison DaSilva, executive vice president of Cone Communications’ Research & Insights group, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Promoting the environmental or sustainability improvements of a product or service can be a tricky high-wire act that can give marketing professionals nightmares. One must balance the need for easy-to-understand, consumer-friendly messages with the complex legal and scientific requirements necessary to validate the green marketing claims.
Eileen Howard Boone, Senior Vice President of Corporate Philanthropy & Social Responsibility; President, CVS Caremark Charitable Trust, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
It’s not easy to save face when you’ve come out swinging, very publicly, with everything you’ve got, only to find that you’ve lost the argument because your position was indefensible. One approach would be to “declare victory and go home.” This, apparently, was the approach chosen by the American Family Association when they decided to call off their three-year-old boycott of Home Depot for financially supporting gay and lesbian organizations.