This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Tom’s of Maine Ditches the Aluminium Toothpaste Tube

You may have noticed something new in the toothpaste aisle, and it’s not an even more elaborate toothbrush. Tom’s of Maine recently changed the tube your toothpaste comes in from the much loved, and apparently, much maligned aluminum tube to a more mainstream plastic laminate. The aluminum toothpaste tube was the original environmental packaging and … Continued

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Tesla Motors Defends its Range

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Federico De Silva Leon The electric vehicle (EV) is here to stay despite the many challenges it has faced, from the technology being ahead of the infrastructure to support it, to … Continued

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Why Lebron James’ Latest Cause Marketing Campaign is a Bust

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Zachary Worthington “The number one thing I want to accomplish with the show is for it to continue to inspire kids.” -LeBron James HP, Intel, and NBA mega-star LeBron James recently … Continued

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Approaching Life Cycle Impact Assessment

This post is part of a series in anticipation of the Sustainable Brands 2011 conference of which 3p is a media partner. Life Cycle Impact Assessment (LCA) is the comprehensive method used to account for all ecological and human health impacts of a product or process over its entire lifecycle. It accounts for emissions, habitat … Continued

image per ecovative website: http://www.ecovativedesign.com/ecocradle/

Can Packaging Boost Sales as Companies Strive for Sustainability?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Lara Perlof On April 5, Oliver Campbell, Dell Computers Procurement Director, wrote in his blog that Dell is beginning to implement the usage of mushroom based packaging. The new packaging was … Continued

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Pepsi’s Dream Machine: Marketing Gimmick or Environmental Stewardship?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Eric Irvine When I was a kid, my brother and I used to collect cans and save them until we thought we’d have enough money to cash in big time. And … Continued

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The Electric [Car] Strikes Back!

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Christian Reyes This spring, at the 2011 Tribeca Film Festival, filmmaker Chris Paine returns with the debut of the sequel to his 2006 documentary “Who Killed the Electric Car?”.  The original … Continued

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Sustainability: Defining the Undefinable

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. By Cynthia Figge At a recent sustainability conference, I … Continued

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Does Earth Day Matter? Taking Stock of Where We Are in 2011

By Boyd Cohen, Ph.D., CO2 IMPACT Well, here we are again, Earth Day 2011.  Some of the readers of this weekly series on Climate Capitalism are well aware of my general dissatisfaction with the role that events like Earth Hour and even 350.org actually have in moving the needle on massive issues like climate change. … Continued

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“Less Kumbaya and Better Marketing – How “Trusted Messengers” Can Help Drive Your Green Business

The following is a post by our friends at Sierra Club Green Home (a 3p sponsor) – connecting green product and service providers with like minded consumers. Register as a provider here. By Kris Vann The week-long Affordable Comfort, Inc. (“ACI”) National Home Performance Conference kicked-off March 29th this year in San Francisco, bringing together … Continued

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Fight E-waste, Make Money this Earth Day

Celebrate Earth Day by purging your home, office, and classroom of broken electronics, and make money off of that ewaste. eBay is offering up to $150 for broken iPads and less for phones and MP3 players. Tack on to that free shipping, “responsible recycling,”* and even a $5 gift card and matching donation to Global … Continued

Amazon’s Green Consumer Mapping Beats Alternate Earth Day Coverage

Amazon, the nation’s largest online retailer, has broken out the environmental purchasing habits of their customers by region. Amazon tallied the annual purchases made regarding books and products related to water conservation, energy savings, garden-to-table, and green parenting. As companies amp up for Earth Day sales, perhaps a bit of an oxymoron, the press releases … Continued

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Transparency in Advertising, Brought to You by Morgan Spurlock

Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold is a film about product placement, funded by product placement. Hence the title. This meta documentary follows Spurlock as he woos advertisers to support his project. It took him nine months to secure the first sponsor – Ban Deodorant – and the reported budget is $1.5M but … Continued