This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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The Green Room: BBMG’s Mitch Baranowski & Summer Rayne Oakes of Source4Style

In the latest episode of The Green Room, BBMG’s Mitch Baranowski chats with Summer Rayne Oakes: author, eco-model, environmental activist and co-founder and CEO of Source4Style. In the exclusive interview—part of BBMG’s series of sit-downs with leaders of the green economy—Oakes discusses how her company encourages sustainable design.

FSC forests compared to clearcutted SFI forests

For FSC, Little Time to Waste

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kyle Gillis In late 2012, the U.S. Green Building Council (USGBC) will unveil its new certified wood policies for its Leadership in Energy and Environmental Design (LEED) MRc7 credit rating system.  … Continued

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IBM’s Smarter Planet – More Than a Smart Marketing Campaign?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Hans Eberle IBM is building a Smarter Planet, GE is solving the world’s energy problems with Ecomagination, and Dow combines science with the Human Element. Is it no longer business as … Continued

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B1G1 Virus and the Cause Marketing Paradox

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Gomathi Sadhasivan There is a rapidly spreading virus called B1G1 (no relation to the H1N1) and far from being alarmed by its spread, people are willingly getting infected in droves.  I … Continued

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Government Shut Down or Not: The US Postal Service Tries to Deliver Sustainability

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Paul Carp Last week’s budget compromise between House and Senate leaders in Washington, DC averted a government shut down—at least for the time being. This means that passports will be issued, … Continued

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Honoring the Dead But Building for the Living

By Royce DuBiner On Hawaii’s island of O’ahu, a major rail transit project is currently underway to build a 20-mile elevated rail line for the Honolulu metropolitan area. The proposed route will connect downtown Honolulu with the suburb of Kapolei. The line is designed to reduce traffic congestion on roads around the city and provide … Continued

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Beyond the Red-Blue Electric Car Divide

Should electric cars be a political issue dividing not just red states and blue states, but a person’s political and sustainability philosophy?  Yesterday, we reported on the 25 most electric vehicle-ready cities.  Morgan Cledaniel from Fast Company observed that cities moving forward with electric infrastructure are in blue states.  While the observation is an interesting … Continued

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Interview with Starbucks VP of Global Responsibility, Ben Packard

With today’s launch of Starbucks’ tenth annual Global Responsibility Report for 2010, Ben Packard spoke with me about what the company has accomplished this year and what challenges lie ahead in achieving their environmental stewardship, community involvement and ethical sourcing targets. To view the interactive report, visit:  http://www.starbucks.com/responsibility Lesley Lammers: Thanks for taking the time … Continued

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A True Cost Accounting Approach to Nuclear

This post originally appeared in The Solutions Journal By Robert Costanza, Cutler Cleveland, Bruce Cooperstein, Ida Kubiszewski As the unfolding nuclear disaster in Japan has shown, the costs of cleanup after a nuclear meltdown are borne in large part by national governments and taxpayers rather than the industry. Paying for cleanup is just one of … Continued

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American Apparel: Sustainable Brand Image vs. Sexual Harassment

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Ariel Raymon Once again, 41 year old Dov Charney, CEO of the LA based t-shirt selling empire, American Apparel, a company whose brand is built on providing fashionable clothing manufactured in … Continued

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Sustainability the Unilever Way

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kathrin Jansen In November 2010, the British/Dutch company Unilever launched its Sustainable Living Plan (SLP) with much media attention and four simultaneous live debates in London, Rotterdam, New Delhi and New … Continued

How is Shared Value Created?

This post is part of a series in anticipation of the Sustainable Brands 2011 conference of which 3p is a media partner. Throughout time, civilization has distinguished subdivisions of economic, political, and social activity – in other words – business, government, and society. Although the interaction and interrelation of these three has evolved over the … Continued

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UNICEF: A $5 Donation Could Win You Some “Ridiculously Famous Water”

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Megan Redford Aiming to capitalize on awareness of 2011’s World Water Week (held March 20 to 26), a new campaign for UNICEF’s Tap Project puts a humorous spin on celebrity bottled … Continued

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Green Business Programs: Separating the Green from the Greenwashed

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kim Morris As we emerge from a difficult economic period, management teams are focused on penny-pinching and everyone is cutting corners. As a result, most companies strive to do as little … Continued

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Marketing Sustainability Through Giving: How to Leverage a Community Movement

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Claire Williams Stress, anxiety, overwork, bad pay, multitasking, constant busyness, a culture of doing, economic instability… these are just some of the major afflictions affecting many American workers today.  The economic … Continued