This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Alex Bogusky SodaStream Ad Rejected for “Soda Denigration”

Alex Bogusky doesn’t rest for a minute. After advocating for Proposition 37 and making “The Real Bears” video for the Center for Science in the Public Interest (CSPI), he’s back in the news again. This time with an ad he did for SodaStream, the maker of home carbonation systems. The ad was rejected in the UK because it constituted “denigration of the bottled-drinks market.”

Measuring Trust at the Corporate Level

Trust Across America has led an ambitious effort to describe what is causing trust to break down and how to rebuild it. This group has screened 2,500 publicly-traded companies and has identified the ten it considers most trust-worthy. Their work gives us great examples to learn from, but does not help us diagnose and fix the problems faced by the companies who lag behind.

Bitter Fruit: Dole Sued for Greenwashing Guatemalan Banana Operations

A Seattle-based law firm has filed suit against Dole Food Company for making proclamations about corporate responsibility while sourcing bananas from an environmentally destructive supplier in Guatemala.

The lawsuit, filed on Nov. 13, 2012, claims that despite Dole’s best efforts to convince consumers of its social and environmental responsibility, the company knowingly purchased 290 million pounds of bananas from a Guatemalan plantation whose operations have destroyed wetlands and poisoned water sources with pesticides.

Andrew Winston Explains Why We Need More Paul Polmans

Andrew Winston, co-author of Green to Gold, who also advises some of the world’s biggest companies on environmental strategy, offered a very clear picture of the present and future challenges that every company should consider.