This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

What is a Social Entrepreneur?

Today, poverty is an epidemic. A startling portion of the world’s population dies from preventable diseases, our environmental resources are being depleted at unprecedented rates, and things we take for granted in first world countries — clean water, sufficient food, an opportunity for education — are impossible dreams elsewhere. We know these are issues, but … Continued

Nowhere To Go But Up? Marketing Vertical Farming

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Jennifer Elks For many foodies, there’s something very appealing about homegrown produce, being able to pull your delicious rewards from the ground after patiently tending them for weeks or months. And … Continued

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Green Groups Ask FTC to Halt CBS Greenwashing

A number of leading environmental groups including Rainforest Action Network, Center for Environmental Health, and Friends of the Earth filed a formal complaint to the Federal Trade Commission this week, asserting that the “EcoAd” program recently launched by CBS/EcoMedia violates federal law and the commission’s Green Guides for environmental claims. According to the complaint, EcoAd, … Continued

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Electrolux: Plastic in Oceans Literally Sucks!

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Bryan J. Mascioli You’ve heard about the patches of plastic pollution littering our oceans. Perhaps you’ve even considered an eco-trip to go see them for your next vacation!  Joking aside, plastic … Continued

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Japan Illustrates Power and Limitations of Social Media Campaigns

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Erik Hansen The response from businesses in the tech sector following the devastating earthquake in Japan has been an illustration of both the power – and limitations – of using social … Continued

SEC Considering Crowdsourced Funding

Let’s say you want to invest in the latest and greatest sustainable start-up.  You can only afford to invest $100.  There are also hundreds of other individuals in your same situation, believing in the start ups mission and vision, yet with limited funds.  Are you legally allowed to invest?  Are you legally allowed to risk … Continued

Ecosystems Awareness Becoming a Prerequisite for Long Term Growth

For many companies, sustainability is far more than just a feel-good gloss, it’s the very essence of the business itself. Agriculture come to mind, of course, as does the bottling industry, fishing industry, and other sectors that depend on reliable, good quality ecosystems. However, when it comes to justifying an investment in natural resource preservation, … Continued

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The EPA and Sustainability: The Re-Branding of an Agency

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By John Lehnert What does the future hold for the EPA? From what I’ve observed, it’s trying to build sustainability into its foundations—and to reflect that shift in its branding.  As I … Continued

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Two Wheels of Fortune: Marketing By Bicycle

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Patrick Holmes One should not be faulted for imagining sustainability as a future filled with cars that run on electricity, hydrogen and beer. Such technology reduces waste and pollution while lowering … Continued

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Alberta Tar Sands Are Anything but “Conflict Free”

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Philip O’Connor There is a place far to the north where for miles in any direction not a person can be seen. The boreal forests of Alberta are a thriving and … Continued

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Coca-Cola, SABMiller Now Measure Poverty Footprint

Coca-Cola and SABMiller, partnering with Oxfam, recently released a report that measures two countries’ poverty footprint. The report covers wages throughout their entire value chain.

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Partnerships to Green the Healthcare Supply Chain

By Julie Graham A welcome trend is emerging in the business of healthcare: Firms that once competed for market share are partnering up to secure their future in a green economy.   Last week’s CleanMed 2011 conference in Phoenix provided an opportunity for some of these firms to showcase new initiatives with their partnering companies. The … Continued

From the Boardroom to Brooklyn: Employee Engagement at PricewaterhouseCoopers

The following is a guest post by our friends at Fenton who are attending the Boston College Center for Corporate Citizenship conference this week. By Nicole Stipp, Fenton Today, at the Boston College Center for Corporate Citizenship’s annual International Conference we got a change to talk to Eileen Cleirig of PriceWaterhouseCoopers (PwC). PwC is consistently … Continued

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Cause Marketing – Does the Motivation Matter?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Krystal Kavney Cause marketing is on the rise from business and nonprofit partnerships to social media fund raising. The success of media darlings TOMS shoes and its nonprofit partner, Friends of … Continued

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Commodity Prices, Political Unrest and the RMB

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here. By Peter Blanchard According to an estimate from the International Monetary Fund (IMF), in the last year, commodity prices have shot up 20-30%. The head of the IMF explains that this increase … Continued