This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Embedding Sustainability: How Xerox Does It

How can companies ensure that sustainability, corporate citizenship, and corporate social responsibility, stick in a business?  It’s the hardest task facing sustainability managers today, according to Ethical Corporation’s recent report “How to embed sustainability across different parts of your company.”  In that report, 50 leading companies felt that their biggest challenges were: performance measurement, internal … Continued


Banking on Employee Engagement in CSR

What’s your road map for advancing CSR? If it doesn’t include employee engagement, chances are you won’t get far. BNY Mellon‘s corporate social responsibility agenda calls for fostering an engaged workforce, community investment and environmentinal sustainability. But employee engagement definitely drives the other two goals, according to R. Jeep Byrant, Executive Vice President, Corporate Affairs … Continued


Tackling E-Waste With NASSCOM Foundation in India

NASSCOM Foundation is the social development arm of the internationally recognized trade body of the Indian IT outsourcing industry (IT-BPO). The Foundation aims to channelize the potential of the industry towards inclusive development of India. The Foundation is effectively harnessing IT to spread knowledge, increase employability, eradicate poverty, bridge the gender divide, and dispel isolation. This … Continued

The Challenge of Aggregating Sustainability Data Sets

The biggest and best sources for sustainability data at present are the Socially Responsible Investment (SRI) firms.  Their dedicated researchers have taken a variety of approaches to gathering and distributing company sustainability data.  We have had the privilege of seeing data so far from ten of these firms—more than a million pieces of information.


3P Interview with P&G Water Hero: Dr. Greg Allgood

Greg Allgood is the Director of P&G Children’s Safe Drinking Water (CSDW) program. Based on the many good things they’ve accomplished, he just might live up to his name. Since this is the week that P&G’s special edition GIVE HEALTH brandSAVER coupon booklet is being launched, from which proceeds will go towards the expansion of … Continued


What’s Really ‘Green’? A Look at Mattresses, Part III

By Jonathan L. Gelbard, Ph.D. Previously, I explored the cacophony of greenwashing that plagues the mattress industry, making green mattress purchases quite the head-twisting endeavor. In a follow-up post, I proposed a four-question framework for evaluating green purchasing choices – in mattresses and beyond – and explored the first two key questions of this framework: … Continued


Anti-Tobacco Campaign Heats Up in China Despite Conflict of Interest Among Administrators

China is on a severe tobacco crackdown to show that they are taking World No Tobacco Day seriously. Industry figures show that China produced 2.38 trillion cigarettes in 2010, rising a staggering 40% over the past decade. The tobacco industry currently generates about 7% of the government’s annual revenue. However last year, the cost incurred by people … Continued

Brewing Social Good and Great Coffee From the Same Bean

One of BusinessEarth’s goals is to prove that socially and environmentally responsible business is possible and profitable. When we find a company that embodies these principles, we highlight their achievements and challenges so you can apply their lessons to your business. John Quinn of Second Chance Coffee Co. talked with us about how a for-profit … Continued

Three Ways Fungi Might Save Your Business

News of the magical business opportunities of the mushroom keeps crossing my desk, and no, I’m not talking about Psilocybin. I spend my days reading feeds related to sustainability and that’s where the trusty fungus keeps turning up. Absorptive properties make some strains very effective for clean-up of messy situations while their lightweight springy qualities … Continued

Non-Profit Management 101: The Book

Management of a non-profit organization can mean the difference between effective advocacy and social change programs, and failure. Therefore, it’s tantamount for those running an organization or playing a critical role within an organization (fundraising, marketing, board management) to make good use of limited funds and other resources at their disposal. A recently published guide, … Continued

Public Banking – “Banking in the Public Interest”

By Greg Wendt An excellent article was just written called “Reviving Main Street – A Call for Public Banks” highlighting the opportunity states across America have to restore a healthy economy – simply by creating a state bank. Surprisingly, North Dakota is the only state in the union which has created its own bank. The article … Continued


In Search of Fairness: CSR and Advertising

Advertising has the power not just to sell a product but also to make an impression on how we view the company that renders the service or product. In India, the market for “fairness creams” (aka skin whitening products) is huge because having fair skin remains a beauty ideal. The Indian arm of Unilever, HLL … Continued


Boeing’s Newest Planes Designed To Be More Fuel Efficient, Reduce Carbon Emissions

Boeing’s two newest planes, the 787 Dreamliner and the 747-8, are designed to be more fuel efficient and thus reduce carbon emissions, according to Boeing’s latest sustainability report. The Dreamliner is designed to be 20 percent more fuel efficient than previously comparable aircraft. The 747-8 will provide 16 percent better fuel economy than previous 747 … Continued


What BP Could Teach Bill Gates About Sustainability

About 10 years ago, I wrote an article about the role brands could play in driving social responsibility. My argument was that social change was needed on a massive scale, but that the institutions that had addressed societal ills in the past — government, religion, education, even the family — were no longer trusted. Therefore, brands were the only forces capable of changing human behavior.