This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Is America Beyond Peak Meat?

Several cultural and environmental trends, from health concerns to a down economy, have had an impact on meat consumption in the United States.

first diaper change

Huggies Ad Suggests: Men are from Mars, Diapers are from Venus

Who knew men are so sensitive? Well, certainly not Kimberly-Clark (K-C). The company enraged many dads earlier this month with its new “Dad Test” campaign for Huggies diapers. The idea behind the campaign was as follows: “To prove that Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable: Dads, alone with their babies, in one house, for five days.” The whole fiasco was not just a great opportunity to learn about the sensitivity level of modern dads, but also a valuable lesson in stakeholder engagement in the age of social media.

Brand Ripple at PepsiCo

The concept of brand has rippled, or expanded, greatly with the rise of sustainability. Speaking with Robert ter Kuile, PepsiCo’s senior director of environmental sustainability, I learned that this ripple is now spreading beyond the consumer entirely, and into their community.


How Culture Clash Leads to Futureproof Innovation

Friction creates sparks. And successful innovation often comes from culture clashes. But can this lead to better sustainability programs? See what Hyatt Hotels discovered about culturally customizing CSR.


The New Fundamentals of Investing: Building a Better World Drives Potential for Higher Profits

Now, there is a new investment approach—one that seeks bigger profits that capitalists pursue while building a better world that do-gooders desire. The goal is to generate human impact and profit, or “HIP,” simultaneously. HIP embraces a comprehensive view of society. HIP encourages for-profit companies to solve human problems, generating new customers, fulfilling employees, and serving society.

NASCAR launches sustainability campaign with Malsam, Bryton, G-OIL, RADD and NOYS

NASCAR Links Sustainability to Safe Driving Campaign

NASCAR, best known for pushing the speed envelope, has launched a new traffic safety campaign with a sustainable twist. Rather than focusing narrowly on strategies to help drivers to look out for their own lives, the campaign deploys a broad message of taking responsibility for the safety of others.  According to a press release launch, … Continued


4 Reasons Why Companies Should Embrace Their Flaws

The consumer trend tracking firm is covering a new trend called “Flawsome” which shows why businesses who truly embrace their flaws will come out on top, and why those who don’t are likely to suffer from consumer indifference and maybe even disdain.


Fox News: High Gas Prices Not the President’s Fault, Unless It’s Obama

Ever since Bill Clinton pointed out that, “it’s the economy, stupid,” presidential campaigns have tended to focus on the economy. But now that the unemployment rate is showing signs of improvement, with some experts predicting a drop below 8% by year-end, Republicans and their media allies are scratching around for another issue to frame their 2012 election bid around. What about gas prices?


Slow Shipping Sails Into Existence: Why Businesses Should Care

The global impact of boat based shipping is enormous, and largely unknown to the public. The New Dawn Traders are now on the maiden voyage of what they hope will be a burgeoning Slow Shipping movement: Using sail based or alternatively powered ships to move the worlds commercial cargo.


Sustainable Culture Shift Begins with Gender Equity

To effect real change, we need to open our eyes and look straight at the magnitude of problems headed in our direction, and activate our massive collective intelligence, and that means gender equity.


Why GM Needs to Recalibrate its Volt Strategy

Right now demand for the Volt is falling short of supply and as a result GM decided on Friday to suspend production of the Volt for five weeks, idling 1,300 workers at the Detroit-Hamtramck assembly plant. It seems like this is a sign GM needs to recalibrate its Volt strategy and value offering, not just manufacturing.


BP Cuts a Deal on the Deepwater Horizon Spill

Just days before BP was set to go to trial with a group of more than 100,000 plaintiffs, the company announced over the weekend that it would agree to a settlement of $7.8 billion dollars.