This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Commodity Prices, Political Unrest and the RMB

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here. By Peter Blanchard According to an estimate from the International Monetary Fund (IMF), in the last year, commodity prices have shot up 20-30%. The head of the IMF explains that this increase … Continued

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Yes or No on Nanoparticles in Food?

By Michael Passoff, Senior Strategist, As You Sow You may have read that nanoparticles are used in literally hundreds of products on supermarket shelves.  This new technology is reported to be prevalent in U.S. food applications, including nutritional additives, stronger flavorings and colorings, and antibacterial agents for food packaging and kitchenware. Meanwhile, the scientific community … Continued

green-marketing

Good News For Green Marketing

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Carrie Staller If companies were children, and greenwashing was a four-letter word, many mouths would have been washed out with soap.  Organic soap.  In case you missed the train or are … Continued

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Sustainable Conservation’s PlantRight Campaign

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Cynthia Hunter Lang Invasive plants often outperform native plants by displacing them as well as other wildlife.  These plants are detrimental to an ecosystem because they use precious resources such as … Continued

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Tell ’em, Birdie: Cities, Get Savvy!

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Tim McLaughlin Cities around the US are making incredible headway around sustainability. New York City, for example, recently announced an innovative “green lease” that incentivizes landlords to implement energy efficiency improvements. … Continued

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The Strong Connection between Social Responsibility and Quality

This post comes courtesy of our friends at ASQ in advance of the Pathways to Social Responsibility Conference June 16–17, 2011, in San Francisco, CA. Today’s corporate world is increasingly acknowledging social responsibility and environmental management, along with quality, as important indicators of corporate performance in the eyes of stakeholders. A prominent proponent of this … Continued

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Why Cause Marketing Benefits the Bottom Line

This post is part of a series in anticipation of the Sustainable Brands 2011 conference of which 3p is a media partner. Over the years, corporate social responsibility has evolved beyond simply writing a check to a charitable foundation and then publicizing these philanthropic efforts. As major corporations around the world are increasingly reporting that … Continued

social-media

Social Media: Friend or Foe?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Jake H. Wise If you want to create and maintain long-term relationships with customers, social media is the answer.  If your company does not have a social media presence you lack … Continued

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The Female Economy, Skateboarding and Afghanistan

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. What comes to mind when you hear about the emerging economy of Afghanistan? China and Brazil? Tony Hawk and Shaun White? War and the Taliban? How can these seemingly unrelated topics have … Continued

SEC Decides in Favor of Corporate Transparency

Green investing and big corporations are not mutually exclusive, but it is impossible to make an informed investment decision when corporations fail to answer key questions about their operations. The environmentally responsible advisory firm Green Century Capital Management has translated this dilemma into a common ground for all investors, green or not, by characterizing disclosure … Continued

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Marketing the Smart Meter: Where PG&E Went Wrong

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By: Stacey Waldspurger Would you like some electromagnetic pollution attached to your house against your will? Or would you prefer real time monitoring that provides knowledge and insight into your energy consumption … Continued

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Can Apple’s Employees Drive Better CSR?

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. By Cynthia Figge Fast Company recently named Apple #1 … Continued

Large_Where Ice Meets Sky Two

Fine Art Goes Green

While the art world has long supported progressive policies and environmental awareness (think of the impact of an Ansel Adams, just for example), the proverbial canvas used in the art world–everything from the paper to the frame–has often lacked good eco-alternatives. Hahnemuhle, an art supply company based in Germany, has developed a bamboo/sugar cane fiber … Continued