This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Martin Guitar Factory

Martin Unveils Recycled Wood Guitar, While Gibson Still Fights Raid Fallout

If you heard the words “guitar” and “environment” in the same sentence in the last few months you were probably hearing about the raid on Gibson Guitar. While the August raid on Gibson’s factories continues to draw a lot of attention and still gets conservatives and Tea Party supporters angry, another guitar company is coming up this … Continued


How Black Friday Creates a Marketing Opportunity for Alternatives

At BSR a few weeks ago I was excited to have Best Buy CEO Brian Dunn directly answer my question “Is promoting Black Friday midnight sales contrary to social responsibility?” His answer was pretty straightforward: No, it’s not irresponsible, it’s responding to what the market wants. Best Buy’s competitors do it, people want it, and it’s a part of modern … Continued


Smart Tips for Eco-friendly, Cost-effective Shipping

Shipping is the lifeblood of the modern economy, vital for businesses to stay active and meet the demands of their clients.  Often, in the rush to get products out, shippers will overlook practices which may be considered greener, for shipping practices that are easier because “it’s the way it has always been done.”  In a … Continued

Peugeot 3008

Peugeot Launches 74 mpg Diesel Hybrid

For those of you, like myself, who have been wondering when someone would get around to combining the two highest-mileage automobile propulsion strategies, hybrid and diesel, your wait is finally over—almost. French automaker Peugeot just launched their Hybrid 3008, which they call, “the world’s first diesel ‘full hybrid’ production car.” The new 3008 HYbrid4 is … Continued


Case Study: Marketing Sustainable Education

the Presidio Graduate School (PGS), finds itself at a strategic crossroads. When the school was founded eight years ago, the driving need was to teach sustainability to business leaders. Convinced that benevolent companies could exist and prosper, industry leaders like Dick Gray joined together to form a superior school to spread the word. The school has been successful – so successful that Stanford, Berkeley, Dominican and other local schools are in the game now.

Sustainable America Part 2: It Took a “Bearheart” Land Developer to Revitalize a Vital Wetland

By: Richard Thornton – Community Planner, Architect and Native American Historian Five hundred years ago, the young Spanish colonial town of Pensacola was surrounded by permanent and seasonal wetlands. The swamps were considered a vital part of the colony’s defenses – in more ways than one. They made transportation of heavy siege cannons near the … Continued


Bloomberg News Adds Its Two Cents to Sustainability Debate

“If you don’t have a sustainability plan, you don’t have a business plan” is the note on which the media company Bloomberg News introduced its new Sustainability section yesterday. That’s a pretty pithy way to sum up the mainstreaming of corporate social responsibility, but Bloomberg being Bloomberg you’re going to get a dollop of … Continued


Bottled Water Marketing Campaigns Target Minorities

Several studies show that minority parents are more likely to give their children bottled water. A study by the department of pediatrics at the Medical College of Wisconsin found that African American and Latino families are three times more likely to give their children only bottled water as compared to white families. The Archives of … Continued


Bringing Social Impact Bonds to California

This post is part of the capital markets open letter project by MBA students at Presidio Graduate School. Open Letter To Governor Jerry Brown From Katherine Athavale, Katie Branagh, Norman Rossman, Dale Wannen Dear Governor Brown: We are writing you to ask your support for an innovative new way of financing positive social outcomes: the … Continued


Occupy Movement Pushes CSR to the Tipping Point

This post was originally published on the CSRHub Blog. By Carol Pierson Holding Banks are big proponents of CSR (Corporate Social Responsibility). They give extensively to charities, pay their employees generously and contribute to the environment with LEED certified buildings and sustainable operating practices. They measure and monitor the results of their CSR investment, and … Continued


Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.

6th logo

Unilever & Gisele Take Top Honors at International Green Awards

The Sixth International Green Awards celebration took place at a glittering gala in London last week. The awards, which are accredited by the Royal Society of Arts, were established to recognize creativity in promoting international sustainability, focusing on media, communication, product design, people and innovation. Their goal is to “bring together and make more visible a … Continued


Should Congress Slash the Budget For National Parks Conservation?

What is going on in Congress? First, it talks about giving pizza sauce the status of a vegetable, now it wants to cut the budget for national parks. A number of federal programs are under discussion to be axed and a ‘super committee’ is said to be in charge of trimming excess spending to rein in … Continued

from the blog

Water Conservation in the Instream Flows Market In California

This post is part of the capital markets open letter project by MBA students at Presidio Graduate School. Open Letter To Governor Jerry Brown By: Kimberly Morris, Philip O’Connor, Megan Redford, Gomathi Sadhasivan Dear Governor Jerry Brown: Thank you for your continued support of water conservation in California. As concerned citizens, and MBA students at … Continued