This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Can Employee Volunteering Lead to “Coopetition” Between Companies?

Companies with “high employee engagement” had 3.9 times more earnings-per-share growth than their counterparts with “low employee engagement.” These same employees worked 57% harder and were 87% more likely to stay. As I said last week about employees that volunteer, they “tend to experience greater job satisfaction, and improved morale. This

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ExxonMobil’s 2011 Citizenship Report Shows Profit-Above-All Mentality Hasn’t Changed

Exxon’s new citizenship report provides a detailed and quite transparent review of the environmental and social impacts of its operations. Unlike other oil companies, it even doesn’t try to paint a too rosy picture of reality. At the same time, you also find that with all the progress it claims to be making, Exxon is still the same Exxon.

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Are the Greatest Brands in the World Sustainable?

What makes a brand a great brand? And is there something common to all the great brands that differentiate them from the ordinary ones? These questions were bugging Jim Stengel, the former global marketing officer of P&G and a marketing expert. He decided to look out for the answers and together with Millward Brown Optimor, a brand and business consultancy, developed the list of the world’s 50 fastest growing brands also known as the Stengel 50.

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Video Interview: Sierra Nevada’s Terence Sullivan

Veterans to the craft beer scene, Sierra Nevada Brewing Co. serves as an inspiration. Driven by the edict reduce, reuse, recycle, Sierra Nevada takes its commitment to the environment seriously. For instance, the brewery recovers and recycles 95% of all CO2 produced during fermentation and then reuses it.

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Gizmodo Puts a Bounty on Mark Zuckerberg

Gizmodo is piling on the anti-Zuckerberg bandwagon, asking users to contribute random photos of Facebook’s founder until Labor Day. The site will pay $20 a shot.

The Cardamom Conundrum: Q&A with CI’s Tim Killeen

The term “conundrum” describes a puzzle whose solution involves resolving a paradox. In Cambodia’s case, the paradox arises from two widely held and conflicting assumptions: that the pathway to a modern economy requires exploiting a country’s natural resources, versus the contrasting vision that the long-term prosperity of a nation depends on the conservation of those very same resources.

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Ceres Exposes Risks of Oil Shale Investment

The sustainable investor group Ceres has just issued a new report on oil shale, and it sounds a loud note of caution to investors who may be interested in the commercial development of this particular fossil fuel source.  Though the U.S. Bureau of Land Management has given the go-ahead for  oil shale operations on federal … Continued

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SB12 Interview: Cynthia Figge, CSRHub

TriplePundit readers know that CSRHub has long been one of our most valuable partners and supporters. Regardless of your familiarity, the following video interview between me and Cynthia Figge ought to be both entertaining and informative. CSRHub has been authoring posts on TriplePundit for some time now. I had a chance to sit down with … Continued

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CSR Lessons from India: Interview with Andrew Bryson, Saatchi & Saatchi S

Adam Werbach and Andrew Bryson from Saatch & Saatchi S recently undertook a remarkable trip to India. Over the course of their journey – intended to be a speaking tour – both realized they were learning far more than they were teaching.   The end result suggests that Indian business holds many lessons for anyone … Continued

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WWF Urges Rio+20 Attendees to Measure Natural Capital

Natural capital, which incorporates social and environmental, as well as financial, dimensions into national accounts and corporate balance sheets, provides a much more comprehensive, robust and reliable framework for measuring living standards, the costs and benefits of economic activities and national wealth, argues the WWF and proponents, who are urging national leaders to help develop and adopt a natural capital framework for public and private sector economic analysis and accounting.