This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

feat-godaddy

Gone Daddy: An Elephant of a Problem

An open question: How much of a jerk does a CEO have to be in their personal life before customers and partners revolt and the company either evolves or slowly fades out of existence? In case you haven’t seen the video (full glory here), GoDaddy CEO Bob Parsons recently went on a hunting trip to … Continued

feat-fish

Do Large Companies Have an Unfair CSR Advantage?

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. By Bahar Gidwani from the CSRHub Blog There are … Continued

Ektorp! IKEA Launches Sustainability Scorecard

IKEA introduced a Sustainability Product Scorecard last year, according to the company’s recently released 2010 sustainability report. The Scorecard classifies IKEA’s products within 11 criteria that have environmental impacts. IKEA’s most important sustainability goal is to offer more sustainable products, and the Scorecard will help the company achieve that goal. Other sustainability accomplishments highlighted in … Continued

feat-exxon-woman

Investing in Women’s Economic Opportunities at ExxonMobil: Lorie Jackson

While I was attending the Women in the World Stories + Solutions summit in New York on March 10-12, I had a chance to sit down with Lorie Jackson, Director of ExxonMobil’s global investments in women’s economic opportunities. A year ago, we spoke on the phone about ExxonMobil’s partnership with the Centre for Development and … Continued

marbles

Their Worldview, Your Vision: The Secret to Behavior Change

By John Marshall Roberts Observable behavior is always just a symptom of something larger and  unseen. Trying to understand someone’s behavior by looking at their surrounding environment is like trying to understand the ocean by looking at  a boat. One may find a few chaotic patterns amongst bobs and ripples perhaps, but that’s about it. To get … Continued

feat-why

The Power of “Why” in Marketing

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Katie Branagh Have you had a chance to see Simon Sinek’s TED talk “How Great Leaders Inspire Action?” The title is a bit misleading because Sinek’s message is really about the … Continued

plastic-bags

Plastic Bags or Reusables? Depends Where You Draw the Line

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Emily Busch Reusable shopping bags have long been marketed as a sustainable alternative to plastic single use bags. Purveyors tout the reusable bag’s ability to reduce oil and water consumption and … Continued

bad-lending

A Call for Tougher Regulations on Predatory Lending

As MBA students and future business leaders in sustainability, we are writing to urge you to support tougher regulations around the practices of predatory lending in California, specifically payday loans.

feat-investing

Venture Funding for Cleantech SMEs in Developing Nations

In light of KPCB’s record of investing in world-changing businesses and because the firm has recently embraced cleantech opportunities with the Greentech initiative, we urge you to go a step further and consider broadening your company’s view to investing in Small & Medium-sized Enterprses (SMEs) focused on cleanteach in emerging markets.

stayin-alive

Children’s Playtime Powers Cafeteria Microwave

April fool 2011 :-) In an announcement that sent waves through the scientific community yesterday, researchers at the University of Kalamazoo revealed the successful development of a platform capable of capturing the kinetic energy released when a user walks, runs, or dances over a platform. The device is so efficient it can return human energy … Continued

feat-bill

Pioneering Sustainable Initiatives in Hospitals; Reform on Our Side?

By Julie Graham We are now well on our way to sweeping changes in American Healthcare.   March 23rd marked the first anniversary of the date President Obama signed the Healthcare Reform Bill into Law.   The healthcare industry will need to respond to proposed changes under ObamaCare, which includes a reduction in Medicare reimbursements to American … Continued

Study Calls Polystyrene Environmentally Preferable to Corn Based Plastic

A recently released study compared the life-cycle inventory and greenhouse gas (GHG) emissions of polystyrene (PS), paperboard, and corn-based (polylactic: PLA) cups, plates and sandwich containers. The study found that PS containers use “significantly less energy and water” since PS weighs less. However, the GHG emissions of PS containers are “slightly more” than PLA products. … Continued

feat-gaiametricks

Fast, Cost-Effective Tool to Compile CSR Reports

Gaia Metrics believes it has a solution for CSR report compilation. The Massachusetts-based company released its CSR Quickstart tool, which promises to drastically reduce the time required to build a report while slashing the costs by 90%.

duck oil

Dawn’s Attempt to Market Sustainability Ruffles Feathers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Dale Wannen Marketing the sustainability of products has always been a touchy subject.  Greenwashing seems to always be looming around the corner.  This past week amidst numerous natural disasters, Dawn commercials … Continued