This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


New Nissan Ads Shift the Way Car Buyers Evaluate Options

By Jacquelyn Ottman Many new green brands have been introduced over the years with what I’ve called “green marketing myopic” pitches (think GE’s “dancing elephants” and Conoco’s “cheering dolphins”), only to realize the opportunity to link environmental product attributes with the primary reasons why consumers buy (all) products in the first place.  Nissan fell into … Continued


GRI’s Campaign for Positive Images of Sustainability

Close your eyes for a minute and try to visualize sustainability. What image comes to your mind? Is it a sad polar bear standing on a melting ice cap or a long line of giant wind turbines standing in a field? If you’re thinking of the latter rather than the former and know how to shoot a good picture as well, the Global Reporting Initiative (GRI) has a competition that might be of interest for you.


Apple Retail Employees to Form Union?

The bare-bonesApple Retail Workers Union website first quotes the Apple mantra, “At Apple, our most important resource, our soul, is our people.”

Beneath the mantra is a statement from the website itself, “Our time has come,” indicating a move towards employee unionization.  Moll hopes the website can facilitate connecting with other employees to come forward and organize.


The US Way: Workers Produce More, Earn Less = Company Profit

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Mother Jones talks about the “dirty secret” of the jobless recovery in its July/August issue but many stakeholders—employed and unemployed—that are engaged in any way with life as brought to you by corporate America might say it’s dirty all right but … Continued


Stakeholder Engagement: Collaborating for Bottom Line Benefits

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. By Cindy Mehallow “Do companies compete over CSR?” asked Tim Mohin, corporate responsibility Advanced Micro Devices (AMD), as he addressed a session at the recent Responsible Business Summit sponsored by Ethical Corporation.  When a only a few conference participants ventured a … Continued

Reducing Our Carbon Paw Print

By Diana Ford As a lifelong cat owner/devotee and student of sustainable business, I have become increasingly aware of the environmental impact of pet ownership. In 2009 I was shocked to read in New Scientist that my relationship with my feline companion was contributing to the degradation of the environment at rates equal to SUV … Continued

games for change uses video games for social change

Video Games Offer New Platform for Engaging with Customers and Communities

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. The Games for Change Festival came to New York City this week, and the three-day event provides a unique perspective on the growing influence of video games. As its parent organization Games for Change puts it, the festival put the spotlight … Continued

Electric Vehicles: Federal Funding and Bi-Partisan Support

By Matthew Madden Advocates of electric vehicles are found throughout our political spectrum from environmentalists seeking to address climate change issues to national security analysts endorsing a reduction in the import of foreign oil. Whether the motivation is the environment or national security, one of the most noteworthy accomplishments of the burgeoning electric vehicle industry … Continued


Ford CSR: Carbon Emissions Reduction a Priority

Ford Motor Company, the one American car company that did not need a bailout from the government,  released its 12th annual sustainability report last week, titled Blueprint for Sustainability: Driving Change. The report emphasizes Ford’s climate change strategy: to do its part to keep carbon dioxide in the atmosphere to less than 450 parts per … Continued


The Importance of Stakeholder Engagement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Keeping your stakeholders “engaged” is not the only function of stakeholder engagement within the boundaries of CSR. Indeed, engaging your stakeholder is the basis for  good corporate governance and this is often something that companies either ignore or underestimate. In my … Continued

Burt's Bees

The Guardian Rates Sustainability Employee Engagement Programs

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Employee engagement is a term that’s thrown around a lot as a reason companies should be more sustainable. Because it is perhaps considered a “soft” management science, it risks being viewed as a fad in the fickle business community (TQM, anyone?). … Continued

BSR CEO Pushes CSR Envelope at ASQ Conference

This past week I had the privilege of attending the American Society for Quality (ASQ) inaugural Pathways to Corporate Social Responsibility Conference in San Francisco, where the quality side of business broke bread with corporate social responsibility (CSR) gurus to expound upon their synergies and determine how to move forward in unison.

Get Your Sustainable Idea Approved – with a Business Case!

You have a great idea reduce your company’s environmental impact or increase its social impact.  You’ve talked to your coworkers and they agree!  There’s just one problem, how do you get the approval of the C-Suite decision-makers?   Your CEO and your CFO are concentrating on the traditional bottom line and may not give you the … Continued


Top 8 Things Your Company Would Have Learned at Sustainable Brands 2011

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. Originally published on the CSRHub blog. By Cynthia Figge … Continued


McDonald’s Releases TV Campaign to Boost CSR

Last month McDonald’s was under fire for advertising to children. Campaign group Corporate Accountability International wrote an open letter signed by 550 health professionals urging the fast food restaurant to retire its brand icon, Ronald McDonald, in the interest of health on the eve of the company’s annual shareholder meeting. The company was previously under fire … Continued