This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Sustainable America Part 2: It Took a “Bearheart” Land Developer to Revitalize a Vital Wetland

By: Richard Thornton – Community Planner, Architect and Native American Historian Five hundred years ago, the young Spanish colonial town of Pensacola was surrounded by permanent and seasonal wetlands. The swamps were considered a vital part of the colony’s defenses – in more ways than one. They made transportation of heavy siege cannons near the … Continued


Bloomberg News Adds Its Two Cents to Sustainability Debate

“If you don’t have a sustainability plan, you don’t have a business plan” is the note on which the media company Bloomberg News introduced its new Sustainability section yesterday. That’s a pretty pithy way to sum up the mainstreaming of corporate social responsibility, but Bloomberg being Bloomberg you’re going to get a dollop of … Continued


Bottled Water Marketing Campaigns Target Minorities

Several studies show that minority parents are more likely to give their children bottled water. A study by the department of pediatrics at the Medical College of Wisconsin found that African American and Latino families are three times more likely to give their children only bottled water as compared to white families. The Archives of … Continued


Bringing Social Impact Bonds to California

This post is part of the capital markets open letter project by MBA students at Presidio Graduate School. Open Letter To Governor Jerry Brown From Katherine Athavale, Katie Branagh, Norman Rossman, Dale Wannen Dear Governor Brown: We are writing you to ask your support for an innovative new way of financing positive social outcomes: the … Continued


Occupy Movement Pushes CSR to the Tipping Point

This post was originally published on the CSRHub Blog. By Carol Pierson Holding Banks are big proponents of CSR (Corporate Social Responsibility). They give extensively to charities, pay their employees generously and contribute to the environment with LEED certified buildings and sustainable operating practices. They measure and monitor the results of their CSR investment, and … Continued


Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.

6th logo

Unilever & Gisele Take Top Honors at International Green Awards

The Sixth International Green Awards celebration took place at a glittering gala in London last week. The awards, which are accredited by the Royal Society of Arts, were established to recognize creativity in promoting international sustainability, focusing on media, communication, product design, people and innovation. Their goal is to “bring together and make more visible a … Continued


Should Congress Slash the Budget For National Parks Conservation?

What is going on in Congress? First, it talks about giving pizza sauce the status of a vegetable, now it wants to cut the budget for national parks. A number of federal programs are under discussion to be axed and a ‘super committee’ is said to be in charge of trimming excess spending to rein in … Continued

from the blog

Water Conservation in the Instream Flows Market In California

This post is part of the capital markets open letter project by MBA students at Presidio Graduate School. Open Letter To Governor Jerry Brown By: Kimberly Morris, Philip O’Connor, Megan Redford, Gomathi Sadhasivan Dear Governor Jerry Brown: Thank you for your continued support of water conservation in California. As concerned citizens, and MBA students at … Continued


Asia Pulp & Paper Lashes Back at Greenpeace

Asia Pulp & Papers (APP)  has been accused repeatedly by Greenpeace of causing deforestation in Indonesia over the past few years. It is one of the biggest suppliers of paper pulp and one of its customers, Mattel has also been the target of a recent Greenpeace campaign. Now Mongabay reports that APP fires back at Greenpeace after losing … Continued


Sustainable Logistics Can Really Make a Difference

“Delivering Tomorrow: Towards Sustainable Logistics”, a study released in October 2010, suggests that sustainability is key for the future success of the logistics industry. According to the study, logistics plays a key role in comprehensive carbon reduction efforts because of its expertise and positioning along the supply chain. The study also points out a number of interesting facts, including:

Walmart Black Friday 2010

Black Friday 2012: More Hours, More Resistance

If you think Black Friday couldn’t get worse, you got it wrong. The biggest shopping day of the year is beginning earlier than ever this year with retailers such as Target, Best Buy, Kohl’s, Gap, Toys r Us and Macy’s opening their doors as early as midnight, or even earlier in the case of Wal-Mart. … Continued


Why Second-Hand Shopping Isn’t Truly Guilt-Free

As a long term, lifetime thrift store shopper, I have always taken great satisfaction in my ability to build wardrobes without paying retail prices. With a little patience and the thrill of the hunt spurring me on, I have spent many hours rifling through second-hand clothing racks looking for that something special for just $3.99.


Green Gift Monday Promotes Positive Change and Provides Free Marketing

Green Gift Monday, launched for the second year by The Nature Conservancy, encourages gift givers to consider environmentally and socially responsible choices around the holidays. It also presents a great marketing opportunity for the Conservancy and its partners.