Nissan’s marketing to date for the LEAF has largely blundered its way along with polar bear ads and new age billboards aimed purely at treehuggers. Now, it aims to make a mass market push with much more concrete messaging aimed at tech and green consumers.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Sustainability is becoming an intrinsic part of corporate competition. What percentage of the world’s large companies would you expect to have special corporate social responsibility areas on their websites? The following chart shows that 75 percent of the 5,000 companies we rate on CSRHub already have these areas.
With a key US tax credit due to expire, leading wind turbine and wind power industry players are looking south of the US border to Mexico, where market conditions continue to improve.
Cigarettes have never been more popular. Well, at least on drawing board of two advocacy campaigns trying to shape public perception on controversial issues. The first is a print ad campaign run by EDF and Safer Chemicals, Healthy Families (SCHF), showing how Joe Camel has become “Joe Chemical” to link the practices of the chemical industry those used by the tobacco industry. The second are the campaigns the American Beverage Association is running against proposed restrictions on soda beverages in several states, using some of the tactics used by Big Tobacco, such as presenting the proposed legislation as an attack on personal choice.
While many delegates left the Rio+20 Earth Summit disappointed by failed negotiations at the United Nations level, a small group of international entrepreneurs and innovators developed a collaborative vision for how sustainable innovation can be implemented in our local communities with the launch of Global Urban Innovation Exchange (UIX Global).
New research warns that public health advocates must continue to monitor the CSR activities of soda companies and remind the public and policymakers that, similar to Big Tobacco, soda industry CSR aims to position the companies, and their products, as socially acceptable rather than contributing to a social ill. But is it talking about CSR or cause marketing?
SPECIAL SERIES: The Future of Fair Trade
The tea supply chain is a complex trade network with many different players. Each and every farmer, worker, exporter, importer, processor, auctioneer, buying agent, retailer, café worker and tea drinker in the chain played an important role in bringing you the world’s favorite beverage.
The diagnosis of the formal negotiated outcome of Rio+20 delivered by governments June 20th is nearly universally downbeat, while the assessment of the contribution made by business, civil society and some emerging economies is, in many quarters, quite positive. SustainAbility’s Mark Lee deconstructs the summit and concedes there is still much work to be done, yet finds some inspiration, as well.
Avon has just started a new CR blog, Avon’s Calling, as the latest effort in its goal to be transparent and to offer a dialogue with their many stakeholders. What does Avon need to do to meet these goals?
In recent years, green building projects and resulting LEED certified buildings have grown in number. Now that so many firms have this once-unique experience, what can green construction and design firms do now to distinguish themselves from the competition?
Baxter International Inc., a true sustainability game-changer in the healthcare industry, issued its 2011 (and 13th consecutive) Sustainability Report about its social, environmental and economic performance. The report features the company’s progress toward its 2015 sustainability priorities and goals as well as its commitment to addressing the needs of stakeholders worldwide.
Waiting for the SEC’s new rules on conflict minerals, expert panel discusses challenges and solutions of conflict mineral compliance on a Source 44 webinar.
Sometimes sustainability occurs without fanfare. Some industries are so “green” that people within them take advances in sustainability for granted. Landscape architecture is one such industry.