This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Who Sustains the Standards for Sustainability Standards?

As sustainability becomes a widespread corporate mantra there are a number of choices available for companies seeking international responsibility codes and standards to guide their reporting and well, to brag about in CSRs. Since 2000 the United Nations Global Compact has been one of the leading such initiatives for businesses “that are aligning their operations … Continued

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PepsiCo Improves Products, Stabilizes Communities and Helps the Environment

PepsiCo was looking for a way to improve the nutritional quality of the snacks it offers. Its solution will improve the economy of a region and the financial means of 850 families, as well as lessen its environmental impact and stabilize operating costs. And, if that isn’t enough, its effects will ripple outward in less tangible … Continued

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GatherGreen: GroupOn for Green

As consumers begin to search more and more for shopping deals through popular websites such as Groupon and Rue LaLa, one thing is quite clear – today consumers are all looking for ways to save money. So, consider a website that not only has daily deals from local businesses, but which ensures the businesses are … Continued

Energy Research Dollars Visualized

Something fun for your Friday, originally posted on WellHome: Government spending on alternative energy is quite small compared to the amount of money Americans spend on a variety of non-essential products and services. Consider this juxtaposition. What if even a small portion of our spending on the below were instead invested in our energy future? … Continued

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Strategic Philanthropy: Beyond the Checkbook

By The Sequoia Lab Team Save a Tree! Save a Whale! Save your breath.   Today’s consumer is too socially savvy to be impressed by companies who simply write a check to a cause whose mission has no affiliation with their brand’s position or offset to their impact on society. Consumers want companies to make thoughtful … Continued

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Book Review: Planet Home by Jeffrey Hollender

Recently, I interviewed Jeffrey Hollender, co-founder and former CEO of Seventh Generation about his departure from the company, his new book, and what was next for him. Mr. Hollender is a humble hero of the green economy and a man whose work I’ve admired for years. So it was with great pleasure that I dove … Continued

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Carbon Sciences: What if We Could Turn CO2 Into Gasoline?

Years ago, when I knew a lot less than I do now about sustainability, I found myself thinking that if only there was a way to turn CO2 into something useful, that could be a great money maker that would also go a long way to mitigating our climate change problem. No doubt that’s what … Continued

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GoodGuide Names Levi’s Top Jeans Brand

The GoodGuide has named Levi Strauss & Co (Levi’s) as the Top Jeans Brand.  GoodGuide rates companies on both environmental and society assessments, with Levi’s receiving the highest score overall score of 7.4 out of 10.  What does the score mean, and how does the Levi’s rating relate to the rest of the industry? Levi’s … Continued

Why Some Companies Are Cannibalizing Their Businesses

When Andrew Winston, co-author of Green To Gold, attended the Executive Sustainability Summit, he was struck by the fact that Xerox and Waste Management are “cannibalizing their own businesses.” Both companies are “working with customers to help them use less of their traditional product or service,” Winston says in a blog post about the Summit, … Continued

Huge Maersk Triple-E Ships Get “E” for Effort, and Expense

Maersk Line, the world’s largest container ship operator, is building a fleet of the world’s largest container vessels—a deal that includes 10 firm orders and another 20 on option for a total potential cost of $5.7 billion—to transport freight in the Asia-Europe trade. The Danish company is calling these behemoths—each capable of carrying the equivalent … Continued

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Office Depot & New Leaf: Tracing Your Paper’s Origins

Would knowing where your products came from and seeing their journey to your shopping cart help you think more about sustainability? Would illustrating the carbon footprint left by the production and distribution of goods compel you to be more discriminating in how you use your product? New Leaf Paper and Office Depot think so, and they are teaming … Continued

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The Virtuous Circle is Alive at Clorox

Much to my chagrin, there’s no playbook for the successful corporate merger of sustainability, growth and employee engagement. However, there are living examples to help C-level executives navigate corporate sustainability.

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We Asked, You Answered: 3p Readership

Thanks to everyone who participated in our most recent reader survey. We thought you might like to know a little bit about yourselves. 3p readers are: 59% Female Young: 36% are between the ages of 25-34, 25% are between the ages of 35-44 Smart: A staggering 63% of our readers have attended graduate school, and … Continued

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Sustainable Business Twitter 101

As a new Media Company, Twitter has become an important tool for us. However, we’ve learned our readers have varying levels of experience with it, so I thought it would be helpful to put together a post outlining some of the ways we’ve found twitter to be useful, as well as some tips and lists … Continued

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Why Do I Care If Your Company’s Green?

By Marc Stoiber A few years ago, many of us believed sustainability was a business shoo-in. Sexy, shiny and full of exotic new benefits (three bottom lines!) it would certainly attract hordes of consumers. Fast forward to today. Yes, consumers are buying sustainably produced wares and services. But no, we haven’t seen a tidal wave … Continued