This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Puma Puts Financial Value on Environmental Impact

Puma is the first company in the world to put a value on the ecosystem services it uses to produce its sports shoes and clothes. In a huge leap for CSR, the company has published an economic valuation of the environmental impacts caused by greenhouse gas emissions (GHGs) and water consumption along its entire supply chain. It … Continued


Ernst & Young Puts Up Cash to Help Community Activists

What if you had $10,000 dollars to implement an idea of your choice that made a difference to communities? This is exactly the challenge that Ernst & Young put forward at its Your World Your Vision campus challenge this year. The winners which were announced last month came from Baruch College, University of Georgia, and University … Continued


Calculating Your Travel Carbon Footprint is Priceless Thanks to MasterCard

The sustainability consultancy Brighter Planet has partnered with MasterCard to provide a carbon accounting solution. Last week at the Ceres Conference in Oakland, Brighter Planet announced a new initiative that replaces expensive software and consultants with a simple carbon emissions software.


Are Gas Prices Too Damn High?

Poor Jimmy MacMillan. The well meaning eccentric hilariously rose to fame during the New York Governor’s Debate last year by declaring that “the rent is too damn high.” Now, it seems gas prices are the target of his scorn – and surely millions of Americans agree – but Jimmy’s either just cashing in on his … Continued

conflict gives you access to what's next in your communication

5 Tips for Sustainable Communication

As a former English major, now working towards an MBA in Design Strategy at CCA, I’ve discovered that one’s skill in written and verbal communication often mirrors one’s level of success in business. It may in fact, be the one thing that matters most.


Crowdsourcing by the State of Washington

The following case study is part of a project by MPA students at the Presidio Graduate School on information management technology and policy. You can read the rest of the series here. By Christian Ettinger Introduction: Many states are using social media to engage their citizens, but is much of that engagement, like Twitter and … Continued


Reducing Supply Chain Emissions and Costs at the Same Time

Logistics managers attempting to optimize supply chains for sustainability and emissions reductions face a tough question: how to implement those goals without breaking the bank. The conventional thinking is that there’s always tradeoff: A transport company can reduce its CO2 emissions along a supply chain, but at a higher investment and operating cost. Findings released … Continued


Why Gamblers Could be Great Advocates for Sustainability

As a student in CCA’s MBA in Design Strategy program learning to apply human-centric design thinking to create sustainable innovations, I became curious about the human psychology and behavior aspects of gambling. Our society considers the phenomenon a taboo and the last thing you want to do if you want a healthy, sustainable lifestyle.

Red Cross SF

How Human Future Interaction Can Help Plan for a Sustainabilty

Jason Tester of the institute for the future has pioneered a concept called Human Future Interaction (HFI) a method for experiencing the future in accessible ways. HFI operates on three beliefs: 1) that there are new ways to experience the shadow of the future today. 2) Experiencing the future can be a very persuasive way to change behaviors today, and that 3) the future needs us to change the world today.


How Intellectual Property Creates Value with Finite Resources

Intellectual property (IP) has tremendous value  and can provide the economy with avenues for growth without overshooting the limits of the  ecosystem. Herman E. Daly’s and Joshua Farley’s text, Ecological Economics: Principles and Applications, discusses steady state economics, where growth will be limited by the human ecosystem and its limited resources.

green status symbol

Green as a Status Symbol: Why Increased Prices May Increase Sales

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here. By: Lindsey Kauffman A commonly heard, and personally experienced, critique of the sustainability movement is the relatively high cost of green products compared to traditional products. I can spend .99 cents on … Continued


Senate Holds Hearing on Big Oil Tax Breaks

The Senate Finance Committee held a hearing yesterday on tax breaks for the nation’s top five oil companies: Chevron, Shell, ConocoPhillips, BP America, and Exxon Mobil.  At stake is $21 billion in alleged subsidies.  Should oil companies be allowed to keep the tax credits?  Should tax payers no longer subsidize big oil? If the debate … Continued


Campbell’s Decreases Water Use, Increases Energy Use

Cambell’s, the company best known for its soups, released its second corporate social responsibility (CSR) report recently. The report (titled Nourishing: Consumers, Neighbors, Employees, Planet) includes gains made by the company in making its products healthier over the last year. Cambell now offers 90 soups at “healthy sodium levels,” over 85 products certified by the … Continued