This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Why Sustainability Needs a Makeover

Even though the sustainability movement has come a long way, it’s clear that it could benefit from some rebranding. At Sustainable Brands ’11, key insights from consumer research shed some light on where practitioners can refocus their efforts. OgilvyEarth recently released results of a 2011 study called Mainstream Green: Moving sustainability from niche to normal. … Continued

The SEC ruled that Bob Evans must allow shareholders to vote on phasing in eggs from cage-free hens

SEC Rules Bob Evans’ Proxy Must Include Animal Cruelty Resolution

By Kristie Middleton The U.S. Securities and Exchange Commission ruled last week against Columbus, Ohio-based restaurant chain Bob Evans, requiring the company to allow shareholders to vote on a proposal submitted by The Humane Society of the United States (HSUS). The HSUS’ proposal encourages Bob Evans to begin phasing in cage-free eggs and will be … Continued

Cotton picking in India, often the start of a clothing item's long supply chain trail.

Textile Exchange and Fair Trade USA Join Forces

Fair Trade USA and Textile Exchange may transform the global textile industry’s approach towards supply chain management and responsible sourcing.  Yesterday the two organizations announced a strategic partnership that will offer both emerging and leading brands the opportunity to support cotton farming communities and source more sustainable and ethical fibers.   Textile Exchange has already … Continued


WA Lawmakers Overturn Ill-intentioned Solar Project

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. Originally published on the CSRHub blog. By Carol Pierson … Continued


How to Move From “Bolt-On” to Embedded Sustainability

Switching over to recycled paper, adding solar panels to the roof or increasing philanthropy are all a good start for a company jumping in to the sustainability pool, but they are not going to generate actual progress on climate change or other global issues. The “bolt-on” just doesn’t cut it as a sustainability strategy anymore. … Continued


California Legislature Fueling the Future of Electric Vehicles

By: Matthew Madden The Obama administration’s well-publicized goal of 1M electric vehicles on U.S. roads by the year 2015 is heavily dependent upon the adoption rate of such vehicles in California – an assertion supported by a variety of studies from various stakeholders. The California Energy Commission estimates 1.5M electric vehicles could be on state … Continued


AT&T Exceeds Aggressive Energy Reduction Goal

AT&T recently released their 2010 sustainability report entitled “Meet the Possibility Economy.” The report is upbeat and forward-looking and as the title suggests it focuses more on possibilities than on accomplishments. Overall, there is a lot of good stuff in here, though little that rises to AT&T’s legendary status as an innovator in an area where so much is at stake.

small business

American Express Takes on the Small Business Cause

By Geri Stengel Corporate America is stepping up to the plate to support small businesses and nonprofits in ways that will benefit the economy, the small businesses, and the corporations. They’ve seen the light and realize that big businesses can’t continue to thrive unless small businesses do so too. The facts: 65 percent of net … Continued


How SunChips Beat the Noise

You probably remember when Frito Lay’s SunChips brand launched their compostable bag in April 2009 to a surprising reception. The company knew that their 100% compostable bag (that was developed over three years) was loud, but they didn’t think it would lead to the backlash that ensued. SunChips even considered the sound a differentiator and … Continued


Is One-way Corporate Responsibility Reporting Dead?

Last week I attended my first Ethical Corporation conference — their first Responsible Business Summit in New York.  Since most Ethical Corporation conferences are held in Europe, I welcomed the chance to just hop on a train (and subway) and attend one in my backyard.  An impressive line-up of speakers from Microsoft, PepsiCo, GRI, Bank of … Continued

Kimberly Clark has New Sustainability Goals and a Refreshing Approach

Almost two years after it surprised everyone with an announcement of a new deal with its former foe, Greenpeace, Kimberly Clark is pushing the envelope again. True, KC’s announcement yesterday on its new Sustainability 2015 Goals might not sound such groundbreaking news at first glance, but a more thorough look into their plan reveals a … Continued


Mattel CSR: Is it Over for Barbie?

Last year it was decided by popular vote that Barbie made a better journalist than an environmental activist. Probably just as well because this year, her parent company Mattel is being targeted by Greenpeace on their CSR practices. Using a social media onslaught, Greenpeace activists alleged that Mattel uses rainforest-sourced paper pulp in its packaging, thus … Continued


India-Netherlands CSR Linkup

Earlier this month, the Netherlands along with Iceland were hailed as great models of CSR. Co-Founder of cleaning company Method, Adam Lowry said that: “The Netherlands, very specifically, has been pursuing a “cradle to cradle” policy and building out the required infrastructure to support sustainability-minded projects like recapturing used materials from the waste stream to upcycle … Continued


The Secret Sauce is People. It’s People!

At Sustainable Brands ’11, there’s much talk about, well, brands. But what powers those brands? Employees. People. In the pursuit of innovation, competitive edge and profits, many companies lose sight of the real force behind their brands. Similarly, companies striving for sustainability often focus on their environmental impacts to the neglect of the social side. … Continued