The millennial activist is now driving revenue growth in the American economy. Their quest for products and companies that are “cool with a purpose” is driving the revenue success of Apple, Google, Patagonia and Chipotle. They are also a key demographic group that is driving down the revenues of McDonald’s, Coca-Cola and your local utility. Figuring out how to successfully align with millennial activists is now the strategic challenge facing every business.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
It’s not a small thing for a company with almost 500 employees, eight offices, over 20 beers and ciders in its portfolio, and almost $4 billion in direct economic impact on the country to strive for sustainability.
Investing in voluntary carbon offset programs yields $664 in social and environmental benefits beyond the value of each metric ton of CO2 emissions avoided, according to research from Imperial College London and International Carbon Reduction and Offsetting Alliance.
More Than Me (MTM) Academy is a girls school in Monrovia, Liberia founded in September 2013. MTM enrolls 125 girls from a slum called West Point, a neighborhood known to have the highest rates of child prostitution in the country.
As part of 3p Traceability Week, Cheryl Dahle of Flip Labs will be on-hand all week to answer your questions about seafood traceability.
As part of 3p Traceability Week, the MJ Freeway team will be on-hand all week to answer your questions about medical marijuana traceability. Based in Denver, Colorado, where both medical and recreational marijuana sales are legal, MJ Freeway provides software solutions that help producers, processors, infused product manufacturers and retailers track the product throughout the supply chain — from field to cash register. Respond with your questions in the comments section!
As part of 3p Traceability Week, Matthew Reynolds and Scott Leonard, co-founders of the fair trade fashion label Indigenous, will be on-hand all week to answer your questions about fashion traceability. Respond with your questions in the comments section!
As part of 3p Traceability Week, Tristan Mecham, director of product development for Source Intelligence, will be on-hand all week to answer your questions about minerals traceability. Respond with your questions in the comments section below!
Companies including Google, UPS, Ford, Microsoft and eBay are accused of climate change hypocrisy in a scathing report. But are those assumptions fair?
Last month, Chiquita Brands International received notice of a lawsuit filed by Seattle-based Water and Sanitation Health (WASH) accusing the company of deceptive advertising practices. Specifically, the company claims in their advertising that their “bananas are farmed in an ecologically friendly and sustainable manner.” This, according to WASH founder Eric John Harrison, “is far from the truth.”
The particular benefits that are most attractive to you will vary depending on your industry, your goals and objectives, and where you are in the life cycle of your business (e.g., whether you are seeking capital, entering a new market or planning for succession). Author Ryan Honeyman was most attracted to the quality of the community.
Join Triple Pundit and a panel of experts for 3p Traceability Week to discuss traceability in four controversial arenas — seafood, fashion, minerals and medical marijuana.