Futerra recently co-published a guide for Selling Sustainability, offering a framework for marketers struggling with the challenge of making sustainability desirable. That’s nice and all. But as Raz Godelnik recently asked in a post on TriplePundit, is this the answer? Futerra responds in this 3p op/ed.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
At SB15, we asked how innovation may or may not drive advancements in sustainability. We got a terrific range of responses, which we’ve got documented in a series of short video interviews.
Often I hear people say, “Oh, I wish I did something meaningful like you do, helping the world.” Working in philanthropy is a wonderful way to serve. But social workers, teachers or philanthropists don’t corner the market on meaning. If you want to create meaning and a core purpose at your company, here are the top five inspiring — and practical — steps.
There is a critical connection between play and 21st-century skills like creativity, problem-solving and collaboration. When corporate employees volunteer to build playgrounds in their communities, they might just be participating in long range workforce development.
Bridging political and economic divides as well as religious faiths, Interfaith Power & Light sees Pope Francis’s climate change encyclical as a powerful call for stronger climate change action and greater renewable energy use. 3p spoke with IPL president and founder, Rev. Canon Sally Bingham, about the Pope’s message and its possible ramifications.
First Green Bank is employing a new business model in building a community-focused “green” bank in the heart of Florida. The winner of Ernst & Young’s 2015 “Entrepreneur of the Year” award, CEO Ken LaRoe and First Green’s bankers are intent on going beyond sustainability to regenerate central Florida environmentally and socially, as well as economically.
Beijing’s notorious air pollution problem stems not only from the city’s 5 million cars, but also from extensive coal use. Sustainability was the leading driver that prompted the Hormel Foods Beijing plant to replace its coal boiler with a cleaner natural gas-fired boiler. The switch was integral to meeting Hormel’s corporate goal of cutting emissions by 45 percent.
At SB15 we asked how innovation may or may not drive advancements in sustainability. We got a terrific range of responses, which we’ve got documented in a series of short video interviews.
The solar industry has made great strides in the past few years and is now enjoying explosive growth. However, for this growth to continue, we need to address two problems that are keeping the solar industry from reaching its full potential.
Today, customers around the world care about more than the functionality of a product alone. They want to engage with its story. So, what does this mean for businesses? John Viera, global director of sustainability for Ford Motor Co., explains.
No more letter writing, Craigslist digging or labor-intensive GoFundMe campaigns to manage when setting up a profile on Good360 will do.
Ford Motor Co. achieved zero waste-to-landfill status at its Hermosillo Stamping and Assembly Plant in Mexico, its 16th annual Sustainability report highlights. That achievement makes all of its Mexican manufacturing plants landfill-free.
Love to travel but hate the impact? You’re not alone. Luckily for the conscious and curious travelers out there, you can have the best of both worlds.
In the late 1990s, faced with overwhelming public anger, Nike accepted responsibility for poor working conditions in its supplier factories and vowed to change. Now, the company is considered a corporate responsibility leader. As a result, the apparel giant has not only gained props with consumers, but also gleaned tangible business benefits.
Reducing its negative social and environmental impacts, Ford is making headway in its drive to realize its evolving vision of 21st century smart mobility. Ford’s 2014-2015 sustainability report lays out the progress Ford is making, as well as how enhancing overall sustainability is integral to its long-term business strategy.