Over the last decade, marketers have learned from missteps of greenwashing during the month of April. Earth Month marketing has transformed to reflect the growing consumer sophistication around social and environmental issues – and their expectations of companies.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Former NBA player Seth Sundberg’s experience as a convict led him to launch Prison Bars, a social enterprise that aims to market healthful snack bars while giving a second chance to former inmates.
Odds are that you will not find and land your dream role through a jobs board, especially since over 50 percent of open roles are never even posted publicly. That being said, jobs boards can serve a useful purpose. Shannon Houde of Walk of Life Consulting shares her insight.
In this video shot at the Benevity User Conference, Penny Zuckerwise of financial services firm Guggenheim Partners explains how to build excitement for a new internal corporate responsibility program.
Sure, North Carolina’s anti-LGBT “bathroom law” is terrible. So is the new Mississippi law that allows businesses to refuse service to gay people. But the swift negative reaction to these laws says a lot about where the country is going.
The idea is this: If Costco can invest in producers to help them transition to organic, then the retailer can rely on them through “first buyer” agreements and get more organic food for its stores.
Class-action suits against Volkswagen seem to be anything but news these days. With more than 400 litigations now in court, coming up with a new reason to sue the embattled car manufacturer may be difficult. But a family-owned dealership has a new twist to its complaint, which was launched in Illinois on Wednesday.
The Department of the Treasury blocked Pfizer’s plan to acquire Allergan by issuing yet more new rules to close legal loopholes that allow for inversions.
The Healthier Hospitals Initiative is a national call for health systems to improve patient care and cut costs by changing the way they approach healthcare — from hospital design to daily operations.
In developing countries — such as India or the Philippines, two favorite offshore outsourcing destinations for the Fortune 500 — the Business Process Outsourcing (BPO) industry has a significant impact on the local economy. So, there is an even greater expectation for these firms to embrace corporate responsibility.
With the presidential election only months away, Congress is expected to slow down even more than usual. And states may step up to fill the gap. That seems to be happening with the minimum wage, which picked up two state wins recently, and family-friendly policies such as paid time off to care for family members.
A research fiasco at the University of Maryland College Park finally ended last week when the university’s administration returned over $228,000 in funds. The cash contributed to a dubious study that claimed a brand of chocolate milk alleviated the health effects of concussions.
In this video shot at the Benevity User Conference, Diane Solinger explains how she manages a global giving program at Google and doubled employee engagement.