This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most overlooked segments of shoppers. But millennial men can be fickle to engage; they are one of the most likely groups to tune out cause marketing messages and are more likely to punish brands that do it wrong. Yet engaging millennial men in cause marketing efforts is still a key driver in favorability and trust.


Forget Public Speaking: Communication for a Crowd

The issues we in the sustainability community are trying to solve — climate change, poverty, access to water, health and education, to name a few — are much larger than any of us. We shouldn’t let a fear of public speaking hold us back.

B Corp certification is an important step to becoming a truly sustainable business. But it's only half the battle, says

Certified B Corps Are Only Halfway Done

B Corp certification is an important step to becoming a truly sustainable business. But it’s only half the battle, says one entrepreneur.


The Anatomy of Healthy CSR Reporting

An effectively-communicated corporate social responsibility (CSR) story can produce tremendous benefits for an organization – from engaged stakeholders to a growing bottom line. And, like a human body, the overall health of an organization’s CSR communication also depends on many parts working in unison. Here are five things to keep in mind.


Walking in Between: Making a Positive Impact as a Millennial

“Do you know what you want to do with your life?” As a recent graduate, I know this question all too well. I enrolled in college as a business major. However, as I began completing the required courses in accounting, finance and marketing, I soon felt unfulfilled. After this realization, I embarked on a quest to combine my interest in business with my passion for helping others. Here are five things that I learned along the way.

Santa Clara University's CITRUS House.

College Students Living Sustainably

At CITRUS (Community Initiative To Restore Urban Sustainability) House, students from Santa Clara University are practicing a cooperative and eco-friendly lifestyle.


Tech Titans: Community Citizens?

As companies continue to pressure Bay Area communities to build new office parks, they often fail to lobby for housing and transportation options to go along with it, placing a strain on local infrastructure. Additionally, more highly-paid residents means more shops, restaurants and trendy coffee bars — all staffed by employees who are quickly being priced out of the area. This perfect storm creates a heap of problems for Bay Area residents — as well as significant opportunities for government and the private sector to collaborate on solutions.


Government and Business Must Collaborate to Fight Climate Change

Something must be done to keep global temperature rise to 2 degrees Celsius above pre-industrial levels: the threshold experts cite as the don’t-go-beyond mark to continue life as we know it. Country commitments to reduce greenhouse gas emissions are crucial, but the private sector also has a role to play.


What is the Future of SOCAP?

Investors who want to learn more about investing capital toward social good don’t have to wait until the annual SOCAP (Social Capital Markets conference) reconvenes.


3 Reasons Business Leaders Should Care About Upward Mobility

Today, rather than being the world’s poster child for a fair and equitable economy, the U.S. — home of the American Dream — is one of the least equitable among Western nations. But why should business leaders care about the lack of upward mobility in America? As a successful businessman, Jeff Greene, founder of the Greene Institute, gives three reasons why.


Our Connected, Mobile, Recycled and Green Future

As the number of connected devices we use continues to increase, it becomes increasingly critical to understand that we all have a role – consumer, corporation, manufacturer or recycler – in the environmental progress of electronics. The Green Electronics Council suggests three areas for continued focus.