Celeb-backed environmental campaigns are often sigh-inducing displays of greenwashing, but we’re all for giving a pat on the back when things are done right. Creative green marketing campaigns incorporating celebrities can bring the conversation to a far wider audience — an ultimate necessity if we hope to move the needle forward on issues like climate change and ocean health. With that in mind, this week we rounded up five celebrity-backed marketing campaigns that we can actually get behind.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Last month, a report from the Institute for Economics and Peace (IEP), further makes the case that violence, in all its forms, is economically devastating and downright bad for business.
It seems every day there is a new set of rankings, ratings and awards that tell us which company just passed sliced bread as the best sustainable thing ever. Better than the real thing. Better than all the rest. Simply the best.
Suzanne Apple, Senior Vice President of Private Sector Engagement at World Wildlife Fund (WWF), talks about her career, inspiration and recent accomplishments in our Women in CSR series.
It’s hard to discuss the problems within the apparel industry without somebody asking, very reasonably, for a solution. We think the solution lies in everybody loving their clothes a little more.
How do we as leaders distinguish ourselves? The key is to understand how our brands can provide solutions to problems as well as to communities (our own or others).
Green Mountain Coffee has been a very busy place lately. For starters, the company announced a major deal with Coca-Cola which will focus on bringing single–serving, brew-at-home technology to the soft drink market — a story we covered last month. The company has now changed its name to Keurig Green Mountain, Inc., though it maintains the two brands, Keurig and Green Mountain Coffee Roasters on separate websites and product lines. Now they have released their 2013 Sustainability containing new goals for 2020 and announced some important water conservation partnerships.
U.K. auto manufacturer Jaguar Land Rover set an ambitious target to improve health, reduce poverty, and create new opportunities for employment and education for 12 million people around the world by the end of this decade. The key to delivering change on such an immense scale? Carbon finance.
Upgrading smartphones every two years has become the norm, but this is far from sustainable. Are mobile manufacturers (and consumers) ready to accept a new model?
The truth is that we rarely know the journey of a fish that has landed on our plate. And that missing story is more than a lost opportunity for reflection: It is the root of why we are overfishing our oceans with rapacious abandon. Here are a few reasons why story matters if we want to ensure the survival of our own species, which depends on oceans for every other breath we take.
Former New York City Mayor Michael Bloomberg signaled last month that Bloomberg Philanthropy’s $53 million initiative to reverse the decline of the world’s oceans would focus heavily on attracting private capital. In a report released on Tuesday, EKO Asset Management Partners signaled how the initiative might spur this private investment.
Yesterday, the nonprofit B Lab honored 92 global companies for creating the most positive overall social and environmental impact with the release of its third annual “B Corp Best for the World” list. Including companies from 31 different industries, the list honors businesses that earned an overall score in the top 10 percent of all B Corps on the B Impact Assessment, a comprehensive assessment developed by B Lab that rates a company’s impact on its workers, community and the environment.
Laura Noctor, Global Director of Corporate Responsibility for InterContinental Hotels Group (IHG), talks about her career, inspiration and recent accomplishments in our Women in CSR series.