This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Global Shareholders to Big Oil: Address Climate Change Risk

This week ExxonMobil joined an elite group: a growing list of oil and gas companies that are under pressure by shareholders to actually talk about climate change risk in their portfolios. And despite President Donald Trump’s decision to pull the U.S. out of Paris talks and effort to roll back climate legislation, that pressure will probably continue.

SPECIAL SERIES: Your Corporate Guide to Responsible Waste Management

Tactics of Diversion: Measuring and Reporting Zero Waste Targets

Waste implies squandered resources, be they time, money or materials. Managing money and time are core competencies of any successful business. But somehow, trash and garbage have gotten a free pass.

Fortunately, that is changing. As companies embrace one form or other of “zero waste” commitments, the business-case for efficient and sustainable resource flow management is catching on.

Brand Advocacy vs. Aspiration in the Trump Era

Trust in brands has never been lower. And expectations have never been higher. Here are two paths for using the power of brand to fight injustice and create the good life, based on BBMG and GlobeScan’s global research into Aspirational and Advocate consumers.