This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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Interview: Debra McLaughlin, Symantec

Debra McLaughlin, Symantec’s Program Manager, Stakeholder Engagement, Global Corporate Responsibility talks about the progress that the company has made on issues of sustainability, and specifically, how CSR reporting has become a valuable part of the company’s sustainability strategy.

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Why Your Company Should Get Involved with the Shared Value Initiative

The Shared Value Initiative was launched in 2012 by FSG, a non-profit strategy and research consulting firm (and the brain child of Michael E. Porter and Mark Kramer). The purpose of the initiative is to foster “a global community of practice committed to driving adoption and implementation of share value strategies among leading companies, civil society, and government organizations.”

The YourWaterMark application on Facebook helps consumers discover how their daily activities impact the water supply, while helping them learn how they can reduce their daily water use.

Electrolux Helps Consumers Monitor Water Use

Appliance manufacturer Electrolux recently launched a Facebook application, YourWaterMark, that promises to go a step further in water conservation by helping individuals assess their water use both inside and outside the home.

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Women in CSR: Tori Kaplan, CSX Corporation

Tori Kaplan, Assistant Vice President, Corporate Responsibility, at CSX Corporation talks about her career, inspiration and recent accomplishments in our Women in CSR series.

Sierra Club Reveals “Coolest Schools” for 2013

Sierra Club released the results of its 2013 Cool Schools rankings today. The results, which covered more than 150 academic institutions in the U.S. produced some surprising results, and a lot of encouraging indicators for the future.

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Is Jeff Bezos Really a Long-Term Guy?

After the news broke last week that Bezos bought the Washington Post for $250 million, everyone, from the commentators to newspaper headlines seemed to share the notion that Jeff Bezos makes long term investments. But is it true? Does Jeff Bezos really have a long-term view? I decided to look at it through Amazon’s record on sustainability.

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Eight Defining Milestones for Social Enterprises in India

Social Enterprises in India that provide innovations for low-income markets and create opportunities for a better lifestyle have made significant progress in fighting the battle for poverty – especially since India got independence from colonial rule in 1947. As India celebrates its 67th year of freedom it seems poignant to therefore pause and reflect on eight milestones that have played an important role in shaping India’s social enterprise landscape and the lessons they teach us.

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What is Emotionally Durable Design?

Why do we hold onto certain objects for decades, while others we are willing to discard before they’re even broken or tatty? In his book “Emotionally Durable Design: Objects, Experiences and Empathy” Chapman stresses that “we are consumers of meaning not matter.” He explores how we retain interest in things only when they continue, over time, to remain meaningful, and can adapt to our changing desires and values.

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What Women Signal with Designer Handbags and How Can We Make It More Sustainable?

A new study suggests some women also seek these luxury items to prevent other women from stealing their man. The researchers found that “women’s luxury products often function as a signaling system directed at other women who pose a threat to their romantic relationships.” What its these findings mean for the future of sustainable consumption?

Storytelling doesn't just happen around the campfire.

The Art of Story-Selling and Why Social Enterprises Need to Master It

A great entrepreneur once told me that the key to his success was getting the voice of his business just right. Fifteen degrees in one direction and the tone of the conversation might sound too salesy. Twenty degrees in the other direction and there is a risk of losing the interest of the target audience. How many attempts would he have to tell his story and peak the interest of potential consumers? Not many. It had to be right.