This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Coffee processing in Nicaragua.

Green Mountain Coffee Roasters: With Commitment to Fair Trade Comes Great Responsibility

Despite market challenges in 2013, some businesses were able to celebrate profits, and consumers were still able to drink their daily cup of coffee. But it’s the unseen coffee farmers who continue to bear the burden. That’s why supporting Fair Trade for the health and sustainability of coffee-growing communities is more important than ever.

natural granola

Should We Applaud PepsiCo for Replacing “Natural” with “Simply” in Its Products?

Why has PepsiCo gone through the trouble of changing the names of so many of its products, omitting what seems to be a key part in the marketing strategy of these products? According to Candace Mueller-Medina, a spokeswoman for PepsiCo’s Quaker brand, this is quite simple. “We constantly update our marketing and packaging,” she said. Apparently though, the answer is a bit more complicated.


Psychology of Space: The Smell and Feel of Your Workplace

How does your workplace feel to you? The spaces we occupy shape who we are and and how we behave, which directly influences our psychological well-being and creative performance — and the success of business.

The word CONTENT highlighted in green with felt tip pen IMN Marketing

Top Four Business Buzzwords For Winning Customers

The top four business buzzwords used today – content, social, sustainability and transparency – define how sustainable businesses win customers in the 21st century. The following are best practices tied to these four business buzzwords that are proven to win customers.


Women in CSR: Tonie Hansen, NVIDIA

Tonie Hansen, Director of Global Citizenship, NVIDIA, talks about her career, inspiration and recent accomplishments in our Women in CSR series.


MBA Students Promote Sustainability Through University Procurement

A partnership forged by the Penn State Smeal MBA program and university procurement services serves as an educational model that allows students to learn about sustainable procurement in a meaningful way while promoting university sustainability practices.

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Intel CEO Challenges Electronics Industry to Dump ‘Conflict Minerals’

This year at the Consumer Electronics Show, Intel CEO Brian Krzanich reminded us that the cost of producing technological wonders goes well beyond dollar signs. Always absent from the final price tag of these items are the externalities of shattered human dignity and lost lives.


Women in CSR: Cindy Drucker, Weber Shandwick

Cindy Drucker, Executive Vice President, Weber Shandwick, talks about her career, inspiration and recent accomplishments in our Women in CSR series.