Lyft’s latest ad campaign stresses the “good guy” factor. But is the ride-sharing platform really so different from Uber in the ways that count?
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
This month JPMorgan slashed its online advertising to avoid being placed next to fake news or offensive videos — and it says the move didn’t hurt its online presence one bit. For many, the case study raised more questions about the viability of Internet ads and whether it’s worth the brand damage to risk being placed next to dodgy material.
This week Qdoba Mexican Eats and Jack in the Box, part of the same parent company, joined a long line of food giants in announcing new animal welfare standards.
Trust between employees and their managers increases productivity and a sense of empowerment because leaders don’t need to micromanage, argues Kelsey Martin of Bristlecone Holdings,
Uber released its first diversity report following months of bad press, including fierce backlash over sexual harassment allegations. And the disappointing figures reveal its recruitment struggles are similar to many Silicon Valley companies.
Timberland, Thread and TriplePundit came together to discuss the circular economy of the fashion industry, and how brands can create social value in the process.
Seventy-five percent of Americans want carbon dioxide regulated as a pollutant, according to a nationwide survey conducted by the Yale Program on Climate Change Communication.
How can social entrepreneurs mindfully cope with the loneliness of being a CEO and startup founder? A three-time CEO gives his advice.
Is this product safe? Healthy? Architects and specifiers want detailed information about building materials and product ingredients, while innovation requires using materials in new and unexpected ways. It’s more complicated than it seems.
This week incoming President Donald Trump signed a bill into law that essentially rolls back an Obama-era rule requiring companies to disclose labor law violations.
Alter Eco sold fair trade chocolate before the movement caught fire. Mathieu Senard spoke with 3p about how the company hopes to make chocolate a regenerative, not an extractive, industry.
Donald J. Trump’s presidency is causing tech-industry employees to think more about diversity and inclusion, according to polling and research company Market Cube.