Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that marketers struggling with this challenge could use. However, for marketers losing sleep over how to sell sustainable products and services and wondering if this is the report they’ve been looking for – let me just say this, your troubles are (probably) not over yet.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
This is a key year for climate action by both governments and companies. In the lead-up to the much-anticipated Paris climate talks, states are preparing their pledges, and business leaders are developing their approach at meetings such as the Business & Climate Summit this week. Despite devastating impacts of climate change on the rights to health, water, food, housing, livelihood and life, human rights have been on the sidelines of these discussions.
Exercising and being outdoors reduces stress, energizes you, boosts your confidence and helps you sleep better. These gadgets make bicycle commuting easy, safe and fun.
SAP has turned workforce management into a competitive advantage through some outside-the-box thinking. Programs that support employees with autism widen the hiring pool, and formal opportunities in “intrapreneurship” give high-energy employees the chance to give entrepreneurship a try.
The Cannes red carpet is more about glitz than sustainable fashion. Kering, the official fashion partner of the annual international film festival, might change that. Parent to brands such as Volcom, Stella McCartney and Gucci, Kering is the first multinational company to publicly estimate the environmental costs of activities across its entire supply chain.
Ahead of Chevron’s shareholder meeting on May 27, community members from Richmond, California, delivered over 100,000 petition signatures in support of a shareholder resolution that calls on Chevron to end its spending to influence elections.
Studies show that millennials want to buy from companies that are interested in more than profit. They want to support brands that care. Here’s a lineup of the newest and most beautiful social impact ads from companies, a band and a city that care.
Between 10 and 30 percent of all prescription and over-the-counter drugs sold are left unconsumed, and all those leftover medications pose significant risks to public health and the environment. But CVS Health has decided it wants to do its part to stem the tide of prescription and over-the-counter medications filling up our medicine cabinets and clogging our waterways.
A Boston University study maps carbon emissions over a period of more than 30 years. What is the outcome and how can we manage growth, decline and sprawl in metropolitan cities and suburbs? We discuss these issues with Anne M Krieg, AICP, former Boston resident and director of planning, economy and community development in Bridgton, Maine.
Big-name sports teams in baseball, basketball, football and hockey are warming up to the idea of installing LED (light-emitting diode) technology in their stadiums to improve performance and save on electricity costs.
The current shift in business is what biomimicry expert Giles Hutchins refers to as a shift from ‘firms of the past’ to firms of the future: businesses inspired by nature, ones more akin to living ecosystems than machines, and resonating with a deeper ecological awareness birthing in us.
On a cold night last January, stakeholders made the trek to Austin, Minnesota, for the annual shareholder meeting of Hormel Foods. Among the issues to be voted on that night was a shareholder proposal asking Hormel to disclose the risks associated with allowing producers to lock breeding pigs in tiny cages called gestation crates.
MGM Resorts International and TriplePundit held a special Twitter Chat on women in leadership today at #WomenLead. Here’s what was covered!
As laptops displaced PCs in popularity, the level of standardization and upgradeability dropped, which makes reuse harder than it used to be. But gold may be their saving grace.
Greening the supply chain is a common thread and a “key priority” for companies, including Kellogg’s, Walmart, Anheuser-Busch, Apple, Adidas, General Mills, H&M, Lowes, CVS and Hershey, wrote Jason Mathers on the Environmental Defense Fund business blog.