It is estimated that 25 to 30 percent of water in pipelines worldwide is wasted due to outdated infrastructure and leaks. Israeli company TaKaDu aims to reduce that number by using math to detect problems in water systems.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Don’t miss the Forest Footprint Disclosure’s (FFD) fourth annual report – given the extremely important role forests play in most of the major issues we deal with – from climate change and biodiversity loss to water scarcity and food security, this report is invaluable.
CBS rejected a Super Bowl ad of SodaStream because the content of the ad “seemed to have concerned CBS because it was a direct hit at two other Super Bowl sponsors and heavy network TV advertisers: Coke and Pepsi.”
According to IBM, over 30 percent of traffic and car pollution in a large city is caused by drivers circling, looking for parking. So when drivers book their parking in advance through us, they save gas and time and money.
Eco-fanatics and rich people have made “green” into a status symbol that makes many women frustrated because they feel the bar is too high and they do too little, which doesn’t really count and hence they’re still part of the problem rather than the solution. Sounds a bit odd? Not to Green Works, which built an entire marketing campaign around these findings, proclaiming that “You Don’t Have to be Ridiculous to be Green.”
There are many popular notions surrounding soy ink. Some may be true. Some are blatant misconceptions. And most fall somewhere in between. This article sheds some light on the matter by exploring four common myths about soy ink.
One thread running through each company’s sustainability journey is customer engagement – from idea generation to initiative roll-out to product end-of-life. Both Levi Strauss and Patagonia are engaging with consumers on sustainability issues and incorporating their feedback into future iterations of the sustainability program.
The White House recently announced it would be raising the signature threshold for the We the People petition site – for a second time. Odds are, it won’t slow ’em down.
Go Further is Ford’s branding response to this competitive landscape where consumer trust is won through integrity, not advertising hype.