Eco-fanatics and rich people have made “green” into a status symbol that makes many women frustrated because they feel the bar is too high and they do too little, which doesn’t really count and hence they’re still part of the problem rather than the solution. Sounds a bit odd? Not to Green Works, which built an entire marketing campaign around these findings, proclaiming that “You Don’t Have to be Ridiculous to be Green.”
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
There are many popular notions surrounding soy ink. Some may be true. Some are blatant misconceptions. And most fall somewhere in between. This article sheds some light on the matter by exploring four common myths about soy ink.
One thread running through each company’s sustainability journey is customer engagement – from idea generation to initiative roll-out to product end-of-life. Both Levi Strauss and Patagonia are engaging with consumers on sustainability issues and incorporating their feedback into future iterations of the sustainability program.
The White House recently announced it would be raising the signature threshold for the We the People petition site – for a second time. Odds are, it won’t slow ’em down.
Go Further is Ford’s branding response to this competitive landscape where consumer trust is won through integrity, not advertising hype.
One of the stumbling blocks for ecologically sustainable and newer alternative energy sources is that they’re not yet developed to their full capacity, and when they’re not fully funded the same way that more established sources are–such as petroleum–it’s hard to get them up to speed.
Beginning in 2004, the Avon Foundation has made great strides in the fight against domestic violence. Their latest victory is a big one – in the fall of 2012, Avon Hungary helped native NGOs pass legislation outlawing domestic violence in that country.
2012 was another big year for funding in the collaborative consumption space. What sectors received the most attention, and where will the hotspots be in the coming year?
One of the biggest problems facing farmers worldwide is pests, which can destroy entire crops and are often resistant to pesticides. Israeli startup EdenShield is working on a product that tricks insects into believing that the crops simply aren’t there.
3M has launched a $400,000 corporate giving program aimed at guiding STEM education to include nature conservation and sustainability awareness, with funding for nine projects located near 3M facilities throughout the U.S.
Earlier this week Corporate Knights announced its Global 100 list of the world’s most sustainable corporations for 2013. Is it possible to compare companies from different sectors like the Global 100 does? Can we learn anything from this ranking on the current state of sustainability in business? And who reads it anyway? Today we will answer all of these questions and some more.
The choice between setting up as a non-profit and a for-profit is especially difficult for social entrepreneurs who aspire to do well by doing good. But the difference between the two structures may not be as stark as it first appears.