2012 has been a roller coaster at Walmart, with questions about its sustainability plan, the fire in Bangladesh, Black Friday and the treatment of workers.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Union Pacific Corporation, the company that owns and operates the iconic Union Pacific Railroad, has added a new locomotive to its ultra low-emission diesel fleet at the Chicago rail yard. With the addition of the new locomotive, Union Pacific has now unveiled seven of the so-called “Genset” (short for generator-set) switcher locomotives in Chicago.
Following its plans to become forest positive by 2020, IKEA finds out that with the pursuit of bolder sustainability goals comes more scrutiny, with questions raised not just about the company’s ability to meet its ambitious forestry goal, but also about the validity of IKEA’s definition for sustainable forestry.
The U.S. Department of Energy’s National Renewable Energy Laboratory will partner with Johnson Matthey to develop a next-generation, sustainable biofuel production process based on pyrolysis.
There is much to like about Nudie Jeans from a sustainability standpoint. The Swedish company, founded in 2001, uses organic, fairtrade cotton in its products.
Communicating the benefits of “biobased” content, the world’s newest ecological marketing term, is often tricky. Happily, strategies and a credible third party label now exist.
Ford introduced its two C-MAX hybrid models last December, and just one year later the U.S. car maker is already nudging out Toyota for sales of electric hybrid and plug-in hybrid electric vehicles. That doesn’t just mean American car buyers are eager to buy American again, it’s also further evidence that the domestic electric car market is ready to tip over into the mainstream.
The question before the supply chain crowd these days, post Hurricane Sandy, is: Are supply chain disasters predictable? The easy answer is yes, but with qualifications, and then no. Every supply chain manager worth his or her salt knows about contingency and backup planning especially with long, complex supply chains, because ‘stuff happens.’ A recent … Continued
Some major news came out this week from our friends Down Under. Two of Australia’s largest grocery chains have pledged to phase out factory-raised eggs and pork.
A new report from the think tank A Clean Future describes how sustainable breweries are leading the manufacturing, food and beverage sectors, and the implications for mainstreaming sustainability are even more interesting when you pair beer with its natural companion, sports.
The latest tragedies in the garment factories were devastating in particular – not because they spoiled the holidays for retailers and fashion industries, but because they show that with all the progress that we made so far, we’re still up to our neck in exploitative capitalism.
Know yourself, know your target. Sounds like a simple enough rule for building a strong brand. But you’d be surprised how many brands don’t understand their reason for being, or how that aligns with their audience’s values.