The FTC’s revised Green Guides have put their foot down on the term ‘green’ and its equally vague cohorts ‘eco-friendly’ and ‘earth-smart’. Now rigorous scientific support is required to justify any hint of environmental superiority. Here is a quick crib sheet to help you understand the implications of the FTC’s updated Green Guides for your own green marketing efforts.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Mars is the first company to launch CSR report in a Facebook Reader, enabling Facebook users to easily read and share the highlights of the report without leaving the social network. The report itself provides another proof for the company’s strong commitment to sustainability.
Australian carbon trading took another step forward last month when the first carbon credits under the Carbon Pollution Reduction Scheme were issued.
This recent heat wave has reengaged the public’s interest in climate change and what can be done to curb the emission of greenhouse gases. The fact of the matter is that consensus has shifted. At the turn of the 21st century, skepticism with regard to climate change was acceptable; this is no longer the case.
Walmart announced last week the company could save as much as $150 million during the company’s 2013 fiscal year due to several of its sustainability programs. The announcement, which the world’s largest retailer made during its annual meeting for the investor community, came while Walmart celebrated its 50th anniversary. The amount of money the company … Continued
While Facebook is facilitating long-distance friendships and reconnections, it is also data-mining a huge amount of personal information from its users and profiting from it. Personal privacy laws haven’t caught up to this practice yet and most users are unaware of its extent.
At SOCAP 2012, we caught up with Samantha Duncan, Investment Officer at LeapFrog Investments, an investment vehicle for microinsurance carriers in emerging markets.
Last week, Give2Asia, a $25-million-a-year international charity, celebrated ten years of philanthropy. Over its history, the charity has given out $201 million in 23 countries, focusing on local knowledge, and producing a body of research on Asian philanthropy, accessible at its recently-launched Asian Philanthropy Advisory Network.
DC Comic heroes are championing the cause of raising public awareness about ongoing famine, drought and violence in the Horn of Africa. Darkness & Light adds a new dimension of hope, empowerment and spirit to the somber images of need that relief campaigns have long relied upon.
I’ve just returned from a whirlwind trip to India (provided by SAP) to investigate how IT is helping address issues of sustainability – from energy use to economic development to everything in between. Over the next week or two I’ll be publishing some of my experiences. You can follow along on this page. Longtime readers … Continued
PUMA announced the upcoming release of a promised fashion line featuring both clothing and shoes that will be completely biodegradable and recyclable.
Finding how to reduce the impact of the raising of the cattle, which is responsible for the largest part of McDonald’s ecological footprint, is the company’s main sustainability challenge – how will it handle it?
The largest maker of packaged goods in the world, Procter and Gamble, held a shareholder vote on adopting Extended Producer Responsibility (EPR) policies to dispose of packaging. Shareholder support was underwhelming at 5.8 percent, but it was enough to get it on the ballot for next year.
I was honored last month to give the inaugural lecture to a class of 19 candidates for a Masters in Sustainable Business, the new MBA created by Bard College. Unlike most MBA programs, the fundamentals of doing business in sustainable ways are woven throughout the entire curriculum.