This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Lessons Learned From Hyundai’s Failed Suicide Ad

Hyundai’s latest ad about a man who tried to commit suicide by inhaling gas fumes in his garage but failed because the Hyundai he was in output 100 percent water emissions, was met with outrage. What does this latest marketing blunder tell the rest of us about sustainable marketing?


SBIO 2013 Semi-finalist Interview: Thread

Ian Rosenberger visited Haiti after the January 2010 earthquake with the intention of assisting with relief efforts by taking photos and donating the profits to an NGO. However, overwhelmed by poverty during his visit to the Francophone island, he wanted to do more, and created Thread. Thread’s mission is to “provide dignified jobs for the poor” while “creating a sustainable business for the future of the planet.”

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Interview: International Paper Sustainability Team on Deforestation and Responsibility

TriplePundit is reporting live from the Fortune Brainstorm Green 2013 conference in Laguna Niguel, CA. Follow along on this page for ongoing video interviews with sustainability thought leaders, corporate change agents and entrepreneurs who are leading the way to a more sustainable future. International Paper is among the world’s largest forest products companies. Over the … Continued


SupplyShift: Revolutionizing the Sustainable Supply Chain

SupplyShift, which was one of five runner-ups for the coveted TechCrunch Disrupt Cup 2013 (NY), is now well positioned as one of the country’s top startup companies. It’s services couldn’t come at a better time for sustainable enterprises that need a better system to track and manage their supply chain.

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Is Environmental Optimism Finally Growing?

A study shows that informing people about the expected impacts of climate change had no effect on their positions. What did change their position was thinking about how limiting greenhouse-gas emissions might promote interpersonal warmth and scientific and technological progress. Bain’s research shows that approaches based on hope work far better than fear.

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The HUB is Coming to Oakland

A group of people inspired by working at the San Francisco HUB have come together to create a HUB Oakland that would be even bigger and offer more services, funded by a Kickstarter campaign.


Making Waste Watching Fun, Easy — and Mainstream

With nine billion people expected to live on the planet by 2025, all consumers will need to be reducing, recycling, and lots of other R’s. If your consumers are not on board with the waste prevention movement, take some advice from social marketers — make it easy, fun and popular.