This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

incentives

Should Walmart Use Buyer Incentives to Help Green Its Supply Chain?

Walmart decided to add sustainability performance to its buyers’ performance evaluation to ensure they will take sustainability into account in their decision-making process, but can incentives be an effective tool when it comes to working with the supply chain?

Amy Stein, Finance Director, Evergreen Brick Works, speaks at the Social Finance Forum on The Need for Social Finance.

Does Social Finance Have a Place in the Classroom?

Should social finance be incorporated into the business curriculum? Current opinion says no, but upcoming, socially conscious millenials disagree. Will schools tune in to popular demand and include it in the near future?

green jobs

Top 5 Green Jobs on the Rise in the United States

Businesses and people are placing more of a value on “going green.” The attention on the global environment is growing. For this purpose, more jobs have been created or altered to go green.

computers

EPEAT Responds to Greenpeace Critique

EPEAT asked if they could respond to the post we ran earlier this week about Greenpeace and iFixit’s concerns over EPEAT’s rating system and we were happy to add their voice to the mix.

EPEAT says that questions raised about its verification are off target – the underlying standards for the system may need updating, but EPEAT has to verify to the standards as they exist. Knowledgeable stakeholders are encouraged to participate in standards updates.

Michigan: Fishing on the Detroit River, with the steel-making facilities of Zug Island in the background.

Sierra Club: Beyond Coal (Photo Essay)

To bring awareness to the unintended consequences of burning coal for energy, the Sierra Club produced a slideshow of startling images from three big coal states. Here’s a sample.

blogger breakfast at COMMIT! Forum

Conversation: The Intersection of CSR and Consumer Behavior Change

Should companies follow Unilever? The company is looking for ways to get people to use less water when they shower. Or should they, like McDonald’s, leave the full responsibility to the consumer to decide what’s good for them? This was the topic of a discussion I moderated at a Blogger Breakfast at the COMMIT! Forum.

baby[1]

Upshot of FTC Revised Green Guides: Stop Touting Products as “Green”

The FTC’s revised Green Guides have put their foot down on the term ‘green’ and its equally vague cohorts ‘eco-friendly’ and ‘earth-smart’. Now rigorous scientific support is required to justify any hint of environmental superiority. Here is a quick crib sheet to help you understand the implications of the FTC’s updated Green Guides for your own green marketing efforts.