This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Brands Address Global Water Crisis with Win-Win Strategies

Today, 1.2 billion people, or almost a fifth of the world’s population, live in areas of water scarcity, and, according to the U.N., this number will climb to almost 2 billion by 2025. The good news is that citizens, governments and businesses are waking up and acknowledging the importance of water stewardship.

CSR, Darjeeling Tea and Multibillion-Dollar Markets

Many products command premiums due to their geographic origins and native know-how. Corporate social responsibility initiatives have a role to play in preserving and protecting them.

CSR-Friendly Tax Policy: Unlocking Value and Aligning Interests

Tax policy can enhance the social impact of business and support business at the same time, says Wayne Dunn, president of the CSR Training Institute. We are seeing some governments making corporate social responsibility (CSR) policy into a tax, setting minimum amounts that companies must spend on CSR, often with little thought for value and impact.
Dunn puts forward the case for replacing that with its polar opposite – using tax breaks to incentivize and enhance CSR to everyone’s benefit.

Dear Paperless Users: The Paper Industry Wants You Back

The paper industry is pushing back. The Paper and Packaging Board has launched a site that touts paper’s benefits. The campaign, called “How Life Unfolds,” showcases studies on how paper is better for learning, can forge stronger emotional connections from that wedding invitation to that saved football game ticket and also promotes the industry’s environmental stewardship.

It’s Time to Kill Cause Marketing

Traditional cause marketing has lost its meaning and relevance. It’s time for a new approach from purpose-driven companies that weave cause — not cause marketing — into their corporate DNA.

Can We Take the ‘Cleaner’ Pet Food Supply Chain Seriously?

Pet food companies are starting to get the message that if they do not clean up their acts and show improvement in how their products are manufactured, their most vocal critics could convince politicians to tighten the regulatory screws. Whether these moves will mollify their critics, however, is another story.

Saving Water in Hospitality

There are a number of reasons that the hospitality industry should be at the forefront of reducing water usage. For starters, it would benefit them: Hotels will often pay twice for the water they use, purchasing fresh water but then disposing of it as waste. Indeed, it’s been estimated that they could cut down the amount of reduced water by up to 50 per cent, per guest, per night if they put the right processes in place.

The Quick & Dirty: Leadership, Revisited

Leadership must be earned. And leadership must be ahead of the trend — something done not because it’s popular, but to take a stand.

Best Buy’s Electronics Recycling Freeriders

Best Buy is gambling that you’ll stay and shop after you drop off used electronics. But is the big-box retailer covering all the expenses while other companies reap the rewards?