Climate change remains such a high voltage issue for people that addressing it as a corporation can no longer be effectively marketed as a benefit to consumers.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Should social finance be incorporated into the business curriculum? Current opinion says no, but upcoming, socially conscious millenials disagree. Will schools tune in to popular demand and include it in the near future?
Businesses and people are placing more of a value on “going green.” The attention on the global environment is growing. For this purpose, more jobs have been created or altered to go green.
EPEAT asked if they could respond to the post we ran earlier this week about Greenpeace and iFixit’s concerns over EPEAT’s rating system and we were happy to add their voice to the mix.
EPEAT says that questions raised about its verification are off target – the underlying standards for the system may need updating, but EPEAT has to verify to the standards as they exist. Knowledgeable stakeholders are encouraged to participate in standards updates.
To bring awareness to the unintended consequences of burning coal for energy, the Sierra Club produced a slideshow of startling images from three big coal states. Here’s a sample.
Should companies follow Unilever? The company is looking for ways to get people to use less water when they shower. Or should they, like McDonald’s, leave the full responsibility to the consumer to decide what’s good for them? This was the topic of a discussion I moderated at a Blogger Breakfast at the COMMIT! Forum.
Here are three interesting insights I’ve taken away from the NY COMMIT! Forum, including thoughts by Robert F. Kennedy on short vs. long term approaches and why the c-suite still identifies philanthropy with CSR.
Chevron was one of the surprises in a recent corporate citizenship ranking that may get some people talking about how to improve the overall Corporate Social Responsibility (CSR) movement.
The FTC’s revised Green Guides have put their foot down on the term ‘green’ and its equally vague cohorts ‘eco-friendly’ and ‘earth-smart’. Now rigorous scientific support is required to justify any hint of environmental superiority. Here is a quick crib sheet to help you understand the implications of the FTC’s updated Green Guides for your own green marketing efforts.
Mars is the first company to launch CSR report in a Facebook Reader, enabling Facebook users to easily read and share the highlights of the report without leaving the social network. The report itself provides another proof for the company’s strong commitment to sustainability.
Australian carbon trading took another step forward last month when the first carbon credits under the Carbon Pollution Reduction Scheme were issued.